Question 1

In a ________, two or more companies at one level join together to follow a new marketing opportunity.
franchise
corporate VMS
horizontal marketing system
multichannel distribution system
conventional distribution channel

Accepted Answer

The answer of In a ________, two or more companies...

Question 2

How can a firm benefit from participating in a horizontal marketing system?

Accepted Answer

The answer of How can a firm benefit from participating...

Question 3

Producers benefit from using intermediaries because they ________.
offer greater efficiency in making goods available to target markets
bring a fresh point of view to strategy development
eliminate risk
are generally backlogged with orders
refuse to store products for longer than a few days

Accepted Answer

The answer of Producers benefit from using intermediaries because they...

Question 4

Channel conflict can ________ different levels of the same channel or ________ firms at the same level of the channel.
overlook; include
be between; among
contractualize; corporatize
overcome; eliminate
damage; bring together

Accepted Answer

The answer of Channel conflict can ________ different levels of...

Question 5

Because wholesalers buy mostly from producers and sell mostly to retailers, many of the largest and most important wholesalers are unknown to most final consumers.

Accepted Answer

A) True 
 B)False

Question 6

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners.
short-term commitments
long-term commitments
major problems
financial losses
disagreements

Accepted Answer

The answer of Distribution channel decisions often involve ________ with...

Question 7

How can discount stores sell merchandise at lower prices?

Accepted Answer

The answer of How can discount stores sell merchandise at...

Question 8

Imaginative distribution systems can be used to gain a competitive advantage.

Accepted Answer

A) True 
 B)False

Question 9

Steve's Physco Skates sells its products to Walmart, which then sells them to consumers.This is an example of a(n) ________.
direct marketing channel
producer channel
indirect marketing channel
retailer channel
corporate vertical marketing system

Accepted Answer

The answer of Steve's Physco Skates sells its products to...

Question 10

A broker brings buyers and sellers together and assists in negotiation.

Accepted Answer

A) True 
 B)False

Question 11

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of ________.
exclusive distribution
intensive distribution
quality distribution
high-end distribution
independent distribution

Accepted Answer

The answer of Tiffany & Co jewelry can only be...

Question 12

A representative of a seller who does not take title to goods is a(n) _______.
retailer
agent
broker
manufacturer
rack jobber

Accepted Answer

The answer of A representative of a seller who does...

Question 13

The Schticky is a reusable lint roller that is sold via television direct response communications.The company that markets the Schticky receives the orders and then arranges to have the Schticky shipped directly to the customer from the supplier.This is an example of __________.
drop shipping
wholesaling to consumers
brokering
disintermediation
rack jobs

Accepted Answer

The answer of The Schticky is a reusable lint roller...

Question 14

Department stores carry narrow product lines with deep assortments within those lines.

Accepted Answer

A) True 
 B)False

Question 15

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

Accepted Answer

A) True 
 B)False

Question 16

Hybrid marketing systems are also called ________.
dual distribution systems
multichannel distribution systems
administered franchises
horizontal multichannel systems
contractual marketing systems

Accepted Answer

The answer of Hybrid marketing systems are also called ________.
dual...

Question 17

Which type of product might require a more direct marketing channel to avoid delays and too much handling?
lower-priced products
perishable products
high-priced products
products in their maturity stage
products in their decline stage

Accepted Answer

The answer of Which type of product might require a...

Question 18

Compare and contrast specialty stores and convenience stores.

Accepted Answer

The answer of Compare and contrast specialty stores and convenience...

Question 19

To reduce inventory management costs, many companies use a system called ________, which involves carrying only small inventories of parts or merchandise, often only enough for a few days of operation.
reduction-inventory management
just-in-time logistics
limited inventory logistics
supply chain management
economic order quantity

Accepted Answer

The answer of To reduce inventory management costs, many companies...

Question 20

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
depth
complexity
involvement
length
width

Accepted Answer

The answer of In marketing terms, we say that the...

Exam 11: Marketing Channels

In a ________, two or more companies at one level join together to follow a new marketing opportunity. franchise corporate VMS horizontal marketing system multichannel distribution system conventional distribution channel

How can a firm benefit from participating in a horizontal marketing system?

Producers benefit from using intermediaries because they ________. offer greater efficiency in making goods available to target markets bring a fresh point of view to strategy development eliminate risk are generally backlogged with orders refuse to store products for longer than a few days

Channel conflict can different levels of the same channel or firms at the same level of the channel. overlook; include be between; among contractualize; corporatize overcome; eliminate damage; bring together

Because wholesalers buy mostly from producers and sell mostly to retailers, many of the largest and most important wholesalers are unknown to most final consumers.

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners. short-term commitments long-term commitments major problems financial losses disagreements

How can discount stores sell merchandise at lower prices?

Imaginative distribution systems can be used to gain a competitive advantage.

Steve's Physco Skates sells its products to Walmart, which then sells them to consumers.This is an example of a(n) ________. direct marketing channel producer channel indirect marketing channel retailer channel corporate vertical marketing system

A broker brings buyers and sellers together and assists in negotiation.

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of ________. exclusive distribution intensive distribution quality distribution high-end distribution independent distribution

A representative of a seller who does not take title to goods is a(n) _______. retailer agent broker manufacturer rack jobber

Department stores carry narrow product lines with deep assortments within those lines.

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

Hybrid marketing systems are also called ________. dual distribution systems multichannel distribution systems administered franchises horizontal multichannel systems contractual marketing systems

Which type of product might require a more direct marketing channel to avoid delays and too much handling? lower-priced products perishable products high-priced products products in their maturity stage products in their decline stage

Compare and contrast specialty stores and convenience stores.

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel. depth complexity involvement length width

Exam 11: Marketing Channels

In a ________, two or more companies at one level join together to follow a new marketing opportunity. franchise corporate VMS horizontal marketing system multichannel distribution system conventional distribution channel

How can a firm benefit from participating in a horizontal marketing system?

Producers benefit from using intermediaries because they ________. offer greater efficiency in making goods available to target markets bring a fresh point of view to strategy development eliminate risk are generally backlogged with orders refuse to store products for longer than a few days

Channel conflict can ________ different levels of the same channel or ________ firms at the same level of the channel. overlook; include be between; among contractualize; corporatize overcome; eliminate damage; bring together

Because wholesalers buy mostly from producers and sell mostly to retailers, many of the largest and most important wholesalers are unknown to most final consumers.

Distribution channel decisions often involve ________ with other firms, particularly those that involve contracts or relationships with channel partners. short-term commitments long-term commitments major problems financial losses disagreements

How can discount stores sell merchandise at lower prices?

Imaginative distribution systems can be used to gain a competitive advantage.

Steve's Physco Skates sells its products to Walmart, which then sells them to consumers.This is an example of a(n) ________. direct marketing channel producer channel indirect marketing channel retailer channel corporate vertical marketing system

A broker brings buyers and sellers together and assists in negotiation.

Tiffany & Co jewelry can only be found in a limited number of intermediaries.This is an example of ________. exclusive distribution intensive distribution quality distribution high-end distribution independent distribution

A representative of a seller who does not take title to goods is a(n) _______. retailer agent broker manufacturer rack jobber

Department stores carry narrow product lines with deep assortments within those lines.

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

Hybrid marketing systems are also called ________. dual distribution systems multichannel distribution systems administered franchises horizontal multichannel systems contractual marketing systems

Which type of product might require a more direct marketing channel to avoid delays and too much handling? lower-priced products perishable products high-priced products products in their maturity stage products in their decline stage

Compare and contrast specialty stores and convenience stores.

In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel. depth complexity involvement length width

Channel conflict can different levels of the same channel or firms at the same level of the channel. overlook; include be between; among contractualize; corporatize overcome; eliminate damage; bring together