Question 1

Exclusive distribution involves the use of more than a few but less than all of the intermediaries that are willing to carry your product.

Accepted Answer

A) True 
 B)False

Question 2

In rolling out your company's newest product,you decided to use manufacturers' representatives as your sales agents.Part of your ________ was to establish territories based upon counties per state.

Accepted Answer

A) "trade-relations mix" 
B) franchise agreements 
C) pricing policies 
D) product specs 
E) conditions of sale

Question 3

________ involves conflict between members at the same level within the channel.

Accepted Answer

A) Vertical channel conflict 
B) Circular channel conflict 
C) Multichannel conflict 
D) Horizontal channel conflict 
E) None of the above

Question 4

When Kodak coordinates successive stages of production and distribution and receives cooperation from major retailers in connection with displays,shelf space,promotions,and pricing policies due exclusively to Kodak's size and power ,we call this a(n)________.

Accepted Answer

A) conventional marketing channel 
B) administered VMS 
C) corporate VMS 
D) contractual VMS 
E) none of the above

Question 5

In setting up your company's channel of distribution,you arranged for the company's products to be carried by a select set of outlets and required that these outlets not carry competitive products.What are the benefits to the company and to the distributor in entering into such an exclusive distribution and exclusive dealing arrangement?

Accepted Answer

The answer of In setting up your company's channel of...

Question 6

________ deals between suppliers and retailers,such as Disney's Consumer Products deal with Wal-Mart,are becoming a mainstay for specialists looking for an edge in a business world that is increasingly driven by price.

Accepted Answer

A) Exclusive 
B) Selective 
C) Intensive 
D) Blanket 
E) None of the above

Question 7

Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.

Accepted Answer

A) True 
 B)False

Question 8

E-marketing describes company efforts to inform buyers,communicate,promote,and sell its products and services over the Internet.

Accepted Answer

A) True 
 B)False

Question 9

Your company has decided to use a distribution channel that consists of a wholesaler,a jobber,and a retailer to reach your final consumer or user of your product.How many channel levels are involved in the distribution of your product to the final user?

Accepted Answer

The answer of Your company has decided to use a...

Question 10

A(n)________ consists of independent firms at different levels of production and distribution integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

Accepted Answer

A) contractual VMS 
B) distributor VMS 
C) administered VMS 
D) vertical marketing system 
E) none of the above

Question 11

In setting up your distribution channel,you note that you must account for the physical transfer of the product from your location to the consumer and must receive payment for the goods sold.These are part of the channel functions.All channel functions must be performed and have three things in common.List the three things that all functions have in common.

Accepted Answer

The answer of In setting up your distribution channel,you note...

Question 12

As a recent college graduate,you dream of opening up your own business.You have explored franchising.In fact,one of the companies that you are strongly interested in is a service organization (fast food)that has a whole system designed to bring its service efficiently to consumers.This is an example of a ________.

Accepted Answer

A) manufacturer-sponsored retailer franchise 
B) wholesaler-sponsored voluntary chains 
C) retailer cooperatives 
D) national retailer 
E) service-firm-sponsored retailer franchise

Question 13

Why is a marketing channel system so important to the manufacturer?

Accepted Answer

The answer of Why is a marketing channel system so...

Question 14

Identify four things that marketers can do to better integrate their online and off-line channels.

Accepted Answer

The answer of Identify four things that marketers can do...

Question 15

Explain the concept of a hybrid channel distribution system.

Accepted Answer

The answer of Explain the concept of a hybrid channel...

Question 16

A supply chain view of a firm sees markets as destination points and amounts to a linear view of the flow.The company should first think of the target market and then design the supply chain backward from that point.This view is called ________.

Accepted Answer

A) value network 
B) demand chain planning 
C) demand retail planning 
D) customer planning 
E) none of the above

Question 17

Every individual consumer typically chooses the same channels for serving all of their shopping needs in making a purchase.

Accepted Answer

A) True 
 B)False

Question 18

Delegating some of the selling functions to intermediaries means loss of control over how and to whom the products are sold.

Accepted Answer

A) True 
 B)False

Question 19

The ability to order a product online and pick it up at a convenient retail location is an example of the consumers' expectations for channel integration.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a type of contractual VMS?

Accepted Answer

A) Specialty stores 
B) Franchise organizations 
C) Kiosks stores 
D) Catalog stores 
E) None of the above

Exam 15: Designing and Managing Integrated Marketing

Exclusive distribution involves the use of more than a few but less than all of the intermediaries that are willing to carry your product.

In rolling out your company's newest product,you decided to use manufacturers' representatives as your sales agents.Part of your ________ was to establish territories based upon counties per state.

________ involves conflict between members at the same level within the channel.

When Kodak coordinates successive stages of production and distribution and receives cooperation from major retailers in connection with displays,shelf space,promotions,and pricing policies due exclusively to Kodak's size and power ,we call this a(n) ________.

________ deals between suppliers and retailers,such as Disney's Consumer Products deal with Wal-Mart,are becoming a mainstay for specialists looking for an edge in a business world that is increasingly driven by price.

Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.

E-marketing describes company efforts to inform buyers,communicate,promote,and sell its products and services over the Internet.

Your company has decided to use a distribution channel that consists of a wholesaler,a jobber,and a retailer to reach your final consumer or user of your product.How many channel levels are involved in the distribution of your product to the final user?

A(n) ________ consists of independent firms at different levels of production and distribution integrating their programs on a contractual basis to obtain more economies or sales impact than they could achieve alone.

Why is a marketing channel system so important to the manufacturer?

Identify four things that marketers can do to better integrate their online and off-line channels.

Explain the concept of a hybrid channel distribution system.

A supply chain view of a firm sees markets as destination points and amounts to a linear view of the flow.The company should first think of the target market and then design the supply chain backward from that point.This view is called ________.

Every individual consumer typically chooses the same channels for serving all of their shopping needs in making a purchase.

Delegating some of the selling functions to intermediaries means loss of control over how and to whom the products are sold.

The ability to order a product online and pick it up at a convenient retail location is an example of the consumers' expectations for channel integration.

Which of the following is a type of contractual VMS?