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    Marketing for Hospitality and Tourism
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    Exam 11: Pricing: Understanding and Capturing Customer Value
  5. Question
    When Employees Try to Sell a Higher Priced Alternative to a Potential
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When Employees Try to Sell a Higher Priced Alternative to a Potential

Question 3

Question 3

Multiple Choice

When employees try to sell a higher priced alternative to a potential customer, it is called:


A) Up-selling
B) Down-stream selling
C) Cross-selling
D) Internal promotion

Correct Answer:

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