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    Marketing for Hospitality and Tourism
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    Exam 11: Pricing: Understanding and Capturing Customer Value
  5. Question
    Charging $0
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Charging $0

Question 6

Question 6

Multiple Choice

Charging $0.99 instead of $1.00, or using 3s in the price instead of 7s, is an attempt to engage in:


A) Competition-based pricing
B) Psychological pricing
C) Yield management
D) Price discrimination

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