Question 1

An action item list refers to

Accepted Answer

A) an aid to implement a marketing plan that consists of four columns. 
B) a tool that shows the relationships through time of the various program tasks. 
C) a graphical representation of a program schedule. 
D) a systematic method to itemize the "value" of products and services. 
E) an aid to implementing a business plan and consisting of five columns. 
A) an aid to implement a marketing plan that consists of four columns. 
B) a tool that shows the relationships through time of the various program tasks. 
C) a graphical representation of a program schedule. 
D) a systematic method to itemize the "value" of products and services. 
E) an aid to implementing a business plan and consisting of five columns.

Question 2

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

Accepted Answer

A) designated teams. 
B) strategic business units. 
C) cross-functional teams. 
D) business committees. 
E) venture squads. 
A) designated teams. 
B) strategic business units. 
C) cross-functional teams. 
D) business committees. 
E) venture squads.

Question 3

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task; (2)the person responsible for completing that task; (3)the date to finish the task;and (4)__________.

Accepted Answer

A) the budget 
B) the points of difference 
C) what is to be delivered 
D) the promotional message 
E) the product or service 
A) the budget 
B) the points of difference 
C) what is to be delivered 
D) the promotional message 
E) the product or service

Question 4

In Figure 2-4 shown above,SBUs found in quadrant "B" would be called __________.

Accepted Answer

A) cash cows 
B) stars 
C) question marks 
D) dogs 
E) hedgehogs 
A) cash cows 
B) stars 
C) question marks 
D) dogs 
E) hedgehogs

Question 5

SightLife (see the logo above)creates eye banks throughout the world.Its goal is to find cornea donors prepare their tissues for surgery.SightLife is an example of a(n)__________.

Accepted Answer

A) cooperative 
B) business firm 
C) industry 
D) public firm 
E) nonprofit organization 
A) cooperative 
B) business firm 
C) industry 
D) public firm 
E) nonprofit organization

Question 6

In Figure 2-1 above,"D" represents the

Accepted Answer

A) strategic business unit level. 
B) functional level. 
C) corporate level. 
D) board of directors. 
E) CMO. 
A) strategic business unit level. 
B) functional level. 
C) corporate level. 
D) board of directors. 
E) CMO.

Question 7

In 25 words of less,write a mission statement for a local community college.

Accepted Answer

By understanding its core values,an orga

Question 8

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help it identify the critical strategy-related factors that could impact the firm.

Accepted Answer

A SWOT analysis is an acronym that descr

Question 9

The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

Accepted Answer

A) handing out "Smarter Planet" t-shirts on selected college campuses through the world 
B) providing samples of new hard drives for NYC businesses 
C) sponsoring the US swim team for the 2012 Summer Olympics 
D) including a strong message in an annual report from IBM's Chairman of the Board and CEO 
E) garnering a celebrity endorsement from Jon Steward,host of the Daily Show 
A) handing out "Smarter Planet" t-shirts on selected college campuses through the world 
B) providing samples of new hard drives for NYC businesses 
C) sponsoring the US swim team for the 2012 Summer Olympics 
D) including a strong message in an annual report from IBM's Chairman of the Board and CEO 
E) garnering a celebrity endorsement from Jon Steward,host of the Daily Show

Question 10

If Ben & Jerry's sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers as a result of increased promotion while keeping its price per pint the same,it would be using a __________ strategy.

Accepted Answer

A) product development 
B) market development 
C) market penetration 
D) diversification 
E) market saturation 
A) product development 
B) market development 
C) market penetration 
D) diversification 
E) market saturation

Question 11

Quadrant "A" in Figure 2-7 above represents a(n)__________ in a SWOT analysis.

Accepted Answer

A) Threat 
B) Weakness 
C) Strength 
D) Opportunity 
E) Market segment 
A) Threat 
B) Weakness 
C) Strength 
D) Opportunity 
E) Market segment

Question 12

__________ is a legal entity that consists of people who share a common mission.

Accepted Answer

A) department 
B) organization 
C) SBU 
D) industry 
E) market 
A) department 
B) organization 
C) SBU 
D) industry 
E) market

Question 13

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Accepted Answer

A) strategic business unit. 
B) strategic industry level. 
C) private corporation. 
D) product grouping. 
E) marketing department. 
A) strategic business unit. 
B) strategic industry level. 
C) private corporation. 
D) product grouping. 
E) marketing department.

Question 14

Data visualization

Accepted Answer

A) is the visual computer display of the essential information related to achieving a marketing objective. 
B) is a road map for the marketing activities of an organization for a specified future time period. 
C) is the process of continuously collecting information about customers' needs,sharing this information across departments,and using it to create marketing metrics. 
D) is a measure of the quantitative value or trend of a marketing activity or result is the visual computer display of the essential information related to achieving a marketing objective. 
E) presents information about an organization's marketing metrics graphically so marketers can quickly spot deviations from plans and take corrective actions. 
A) is the visual computer display of the essential information related to achieving a marketing objective. 
B) is a road map for the marketing activities of an organization for a specified future time period. 
C) is the process of continuously collecting information about customers' needs,sharing this information across departments,and using it to create marketing metrics. 
D) is a measure of the quantitative value or trend of a marketing activity or result is the visual computer display of the essential information related to achieving a marketing objective. 
E) presents information about an organization's marketing metrics graphically so marketers can quickly spot deviations from plans and take corrective actions.

Question 15

The Boston Consulting Group (BCG)business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs)on a growth-share matrix.The vertical axis of this matrix indicates

Accepted Answer

A) the annual rate of growth of the firm's largest competitor. 
B) the relative dollar ($)market share of the largest competitor. 
C) the annual rate of growth of the SBU's industry. 
D) the relative unit (#)market share of the largest competitor. 
E) the annual rate of growth of the firm itself. 
A) the annual rate of growth of the firm's largest competitor. 
B) the relative dollar ($)market share of the largest competitor. 
C) the annual rate of growth of the SBU's industry. 
D) the relative unit (#)market share of the largest competitor. 
E) the annual rate of growth of the firm itself.

Question 16

Rovio,the developer of Angry Birds video game,has broadened its business model by expanding into all of the following growth opportunities EXCEPT:

Accepted Answer

A) Angry Birds video game line extensions,such as Angry Birds Space. 
B) a strategic partnership with Hasbro to market Angry Birds toys. 
C) an Angry Birds movie. 
D) Angry Birds remote control flying drones. 
E) Angry Birds amusement parks. 
A) Angry Birds video game line extensions,such as Angry Birds Space. 
B) a strategic partnership with Hasbro to market Angry Birds toys. 
C) an Angry Birds movie. 
D) Angry Birds remote control flying drones. 
E) Angry Birds amusement parks.

Question 17

Based on the sales revenue data shown in Figure 2-A above,as a marketing manager for Kodak,you would MOST LIKELY conclude that

Accepted Answer

A) the planning gap is narrowing. 
B) the actual sales results (line B
E) are on track with the new plan (line B
D) . 
C) the actual sales results (lines AB and B
E) are on track with the plan in place since 2003 (line B
C) . 
D) sales are increasing significantly since 2003 (line B
D) . 
E) another new plan has been needed since 2003,since the planning gap (wedge DB
C) is widening each year thereafter. 
A) the planning gap is narrowing. 
B) the actual sales results (line B
E) are on track with the new plan (line B
D) . 
C) the actual sales results (lines AB and B
E) are on track with the plan in place since 2003 (line B
C) . 
D) sales are increasing significantly since 2003 (line B
D) . 
E) another new plan has been needed since 2003,since the planning gap (wedge DB
C) is widening each year thereafter.

Question 18

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Accepted Answer

A) a reduction in supply chain costs for retailers. 
B) a reduction in traffic delays through coordinated signals. 
C) a reduction in power usage for consumers using smart meters. 
D) a reduction in inventory levels,as well as increased sales,for retailers. 
E) a reduction in wasted coverage for advertising messages to increase its efficiency. 
A) a reduction in supply chain costs for retailers. 
B) a reduction in traffic delays through coordinated signals. 
C) a reduction in power usage for consumers using smart meters. 
D) a reduction in inventory levels,as well as increased sales,for retailers. 
E) a reduction in wasted coverage for advertising messages to increase its efficiency.

Question 19

Figure 2-1
-Using Figure 2-1 above,identify and briefly describe the five levels in a hierarchical organizational structure,including the three that are strategic in nature.

Accepted Answer

The five levels (three of which are stra

Question 20

A recent Congressional initiative mandated that the U.S.Department of Transportation (USDOT)establish a national traffic information collection system.The marketing manager of a company that provided traffic reports for local radio stations would most likely incorporate this knowledge into its SWOT analysis as

Accepted Answer

A) a weakness if the company has an existing working relationship with the USDOT. 
B) an opportunity if the USDOT will give this information directly to all radio stations. 
C) a weakness if the company that provides local traffic information has no employees who are technologically capable of using the USDOT system. 
D) a threat if the USDOT is creating a network of local traffic-information providers to address the mandate. 
E) part of a marketing plan;this information would not be part of a SWOT analysis. 
A) a weakness if the company has an existing working relationship with the USDOT. 
B) an opportunity if the USDOT will give this information directly to all radio stations. 
C) a weakness if the company that provides local traffic information has no employees who are technologically capable of using the USDOT system. 
D) a threat if the USDOT is creating a network of local traffic-information providers to address the mandate. 
E) part of a marketing plan;this information would not be part of a SWOT analysis.

Exam 2: Developing Successful Organizational and Marketing Strategies

An action item list refers to

Groups of a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals are referred to as

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1)the task; (2)the person responsible for completing that task; (3)the date to finish the task;and (4)__________.

In Figure 2-4 shown above,SBUs found in quadrant "B" would be called __________.

SightLife (see the logo above)creates eye banks throughout the world.Its goal is to find cornea donors prepare their tissues for surgery.SightLife is an example of a(n)__________.

In Figure 2-1 above,"D" represents the

In 25 words of less,write a mission statement for a local community college.

Identify and describe the four factors in a SWOT analysis and give examples for Ben & Jerry's Ice Cream that help it identify the critical strategy-related factors that could impact the firm.

The marketing plan for IBM's "Smarter Planet" strategy included which of the following marketing tactics?

If Ben & Jerry's sold more units of its Bonnaroo Buzz Fair Trade-sourced super premium ice cream to U.S.consumers as a result of increased promotion while keeping its price per pint the same,it would be using a __________ strategy.

Quadrant "A" in Figure 2-7 above represents a(n)__________ in a SWOT analysis.

__________ is a legal entity that consists of people who share a common mission.

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Data visualization

The Boston Consulting Group (BCG)business portfolio analysis requires an organization to locate the position for each of its strategic business units (SBUs)on a growth-share matrix.The vertical axis of this matrix indicates

Rovio,the developer of Angry Birds video game,has broadened its business model by expanding into all of the following growth opportunities EXCEPT:

Based on the sales revenue data shown in Figure 2-A above,as a marketing manager for Kodak,you would MOST LIKELY conclude that

Implementation of IBM's "Smarter Planet" strategy has resulted in all of the following EXCEPT:

Figure 2-1 -Using Figure 2-1 above,identify and briefly describe the five levels in a hierarchical organizational structure,including the three that are strategic in nature.

Creating Customer Relationships and Value Through Marketing

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

Filters