Exam 5: Understanding Consumer Behavior

When purchasing a tablet device,factors a consumer considers prior to purchase are called __________,which represent both the objective attributes of a brand and the subjective ones used to compare different products and brands.

A favorable attitude toward and consistent purchase of a single brand over time is referred to as

Linda contends that she can taste the difference between fat-free cheeses and those with its regular fat content.Linda is exhibiting

According to Figure 5-5 above,food in the Maslow hierarchy of needs is an example of a __________ need.

What percentage of adults is considered to be opinion leaders?

All of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

A filtering of exposure,comprehension,and retention is called __________.

In the VALS framework,consumers can have abundant or minimal levels of psychological,physical,and material resources.One segment with abundant resources,known as __________,are successful,sophisticated,take-charge people with high self-esteem and abundant resources of all kinds.

In the Maslow hierarchy of needs,those needs that are represented by the need for achievement,status,prestige,and self-respect are referred to as __________ needs.

The book cover photo above for The Secret Sales Pitch: An Overview of Subliminal Advertising is about subliminal messages,which reflect which kind of potential influence on the consumer decision-making process?

Sophisticated firms have learned the following marketing lesson:

VALS groups of consumers motivated by __________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.

There are five stages in the consumer purchase decision process.The first stage is __________.

You have just purchased a Samsung Galaxy Tab 2 tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad mini after seeing an ad for it on TV.This is most likely an example of

The fear of physical harm,the size of financial outlay required to buy the product,product performance,and even the lack of approval of friends are can all contribute to

In behavioral learning,a __________ is the action taken by a consumer to satisfy a drive.

BMW StreetCarver was a $495 skateboard that featured BMW's technology in its wheel suspension,which stabilizes the board's sleek design and allows for greater control around sharp curves.BMW wanted its skateboard to be within the consideration set of potential skateboard buyers.In this case,it most likely focused on

Jerald overheard one of his coworkers,who was speaking on the phone,say,"Thank you for taking my call so quickly.I'd like to order the 32-gigabyte iPad.I'll pick it up today at the Southdale Apple Store.Can I use the easy pay plan?" The coworker was in which stage of the consumer purchase decision process?

A consideration set refers to

When Citizen (see the ad above)uses a spokesperson such as tennis player Victoria Azarenka to promote its Eco-Drive watches,it believes she is a(n)__________ who can influence the purchase decision of its target market.