Question 1

When a U.S.airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries,it is referred to as

Accepted Answer

A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) foreign manufacturing. 
E) foreign assembly. 
A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) foreign manufacturing. 
E) foreign assembly.

Question 2

Which of the following statements about global brands is most accurate?

Accepted Answer

A) A global brand has centrally coordinated marketing programs. 
B) A global brand is marketed under different names but uses identical ads for all markets. 
C) A global brand alters the product formulation or service for each geographical region. 
D) A global brand delivers multiple benefits based on the GDP of each country. 
E) A global brand is a collaborative effort among several different national firms. 
A) A global brand has centrally coordinated marketing programs. 
B) A global brand is marketed under different names but uses identical ads for all markets. 
C) A global brand alters the product formulation or service for each geographical region. 
D) A global brand delivers multiple benefits based on the GDP of each country. 
E) A global brand is a collaborative effort among several different national firms.

Question 3

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism. 
B) a significant increase in economic protectionism and a decline in free trade. 
C) a more aggressive attitude toward initiating international tariffs and quota systems. 
D) a decrease in most countries' GDPs and a renewal of nationalism. 
E) a decline in economic protectionism by individual countries. 
A) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism. 
B) a significant increase in economic protectionism and a decline in free trade. 
C) a more aggressive attitude toward initiating international tariffs and quota systems. 
D) a decrease in most countries' GDPs and a renewal of nationalism. 
E) a decline in economic protectionism by individual countries.

Question 4

The PRS group maintains a website that can be used to determine

Accepted Answer

A) changing demographic and psychographic data for each country in the registry. 
B) a country's political risk ratings using multiple databases of country specific information. 
C) the tariffs of each country and their relative effect on product/services sales. 
D) the rankings of American products relative to domestic equivalents in each country. 
E) changing social trends within different segments of the economy. 
A) changing demographic and psychographic data for each country in the registry. 
B) a country's political risk ratings using multiple databases of country specific information. 
C) the tariffs of each country and their relative effect on product/services sales. 
D) the rankings of American products relative to domestic equivalents in each country. 
E) changing social trends within different segments of the economy.

Question 5

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there.These would best be described as constraints in the country's __________.

Accepted Answer

A) capital infrastructure 
B) political infrastructure 
C) economic infrastructure 
D) geopolitical system 
E) financial exchange system 
A) capital infrastructure 
B) political infrastructure 
C) economic infrastructure 
D) geopolitical system 
E) financial exchange system

Question 6

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products,services,capital,and labor across their borders.

Accepted Answer

A) 17 
B) 20 
C) 28 
D) 30 
E) 37 
A) 17 
B) 20 
C) 28 
D) 30 
E) 37

Question 7

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Accepted Answer

A) Clusters of strong suppliers can interfere with entry into a global market. 
B) A firm that succeeds in global markets has often left a domestic market because it was too competitive. 
C) A country's natural resources,education,and infrastructure can represent obstacles that are often difficult to overcome. 
D) Conditions such as the number and sophistication of domestic customers can affect demand for an industry's product. 
E) A nation's domestic workforce is more motivated to work for foreign corporations than its own. 
A) Clusters of strong suppliers can interfere with entry into a global market. 
B) A firm that succeeds in global markets has often left a domestic market because it was too competitive. 
C) A country's natural resources,education,and infrastructure can represent obstacles that are often difficult to overcome. 
D) Conditions such as the number and sophistication of domestic customers can affect demand for an industry's product. 
E) A nation's domestic workforce is more motivated to work for foreign corporations than its own.

Question 8

According to Figure 7-5 above,point "C" would most likely represent what option for entering the global marketplace?

Accepted Answer

A) exporting 
B) joint venture 
C) direct investment 
D) licensing 
E) franchising 
A) exporting 
B) joint venture 
C) direct investment 
D) licensing 
E) franchising

Question 9

When a firm sells its domestically produced products in a foreign country through an intermediary,it is referred to as

Accepted Answer

A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) franchising. 
E) foreign assembly. 
A) direct exporting. 
B) indirect exporting. 
C) licensing. 
D) franchising. 
E) foreign assembly.

Question 10

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product/promotion strategy?

Accepted Answer

A) product extension 
B) product customization 
C) product adaptation 
D) dual adaptation 
E) dual integration 
A) product extension 
B) product customization 
C) product adaptation 
D) dual adaptation 
E) dual integration

Question 11

Which of the following statements about world trade flows is most accurate?

Accepted Answer

A) The United States is tied with China and Japan as the world's leaders in exports. 
B) The U.S.percentage share of world exports has shifted upwards over the past 30 years. 
C) The U.S.has maintained a steady percentage share of world imports. 
D) The relative position of the U.S.as a supplier to the world has diminished despite an absolute growth in exports. 
E) The United States' relative role as an exporter has decreased in areas of aerospace,chemical,pharmaceutical,and information technology industries within the past five years. 
A) The United States is tied with China and Japan as the world's leaders in exports. 
B) The U.S.percentage share of world exports has shifted upwards over the past 30 years. 
C) The U.S.has maintained a steady percentage share of world imports. 
D) The relative position of the U.S.as a supplier to the world has diminished despite an absolute growth in exports. 
E) The United States' relative role as an exporter has decreased in areas of aerospace,chemical,pharmaceutical,and information technology industries within the past five years.

Question 12

A joint venture refers to

Accepted Answer

A) offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) having a company handle its own exports directly,but using intermediaries for importing. 
E) exporting through an intermediary,which often has the knowledge and means to succeed in selling a firm's products abroad. 
A) offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign company and a local firm invest together to create a local business. 
D) having a company handle its own exports directly,but using intermediaries for importing. 
E) exporting through an intermediary,which often has the knowledge and means to succeed in selling a firm's products abroad.

Question 13

Which of the following issues raises concerns about the ethics of protectionism?

Accepted Answer

A) Competitive advantage grows out of continuous improvement. 
B) Small firms succeed in foreign niche markets. 
C) Tariffs have declined from an average of 40 percent to less than 5 percent. 
D) Regional trade agreements provide preferential treatment for member nations. 
E) Pan-European marketing strategies are possible due to greater uniformity in packaging standards. 
A) Competitive advantage grows out of continuous improvement. 
B) Small firms succeed in foreign niche markets. 
C) Tariffs have declined from an average of 40 percent to less than 5 percent. 
D) Regional trade agreements provide preferential treatment for member nations. 
E) Pan-European marketing strategies are possible due to greater uniformity in packaging standards.

Question 14

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Accepted Answer

Economic infrastructure is a country's c

Question 15

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A) an increase in economic protectionism and a decline in free trade. 
B) a more aggressive attitude towards initiating international tariffs and quota systems. 
C) global competition among global companies for global customers. 
D) a decrease in most countries' GDPs and a renewal of nationalism. 
E) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism. 
A) an increase in economic protectionism and a decline in free trade. 
B) a more aggressive attitude towards initiating international tariffs and quota systems. 
C) global competition among global companies for global customers. 
D) a decrease in most countries' GDPs and a renewal of nationalism. 
E) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.

Question 16

A global marketing strategy refers to

Accepted Answer

A) the strategy used by multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business. 
B) the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences,but to redirect their marketing resources towards customer education. 
C) the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. 
D) the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses. 
E) the strategy currently used by most U.S.domestic firms that when entering a new international market,these firms offer only those products that require the least amount of product adaptation. 
A) the strategy used by multinational firms that have as many different product variations,brand names,and advertising programs as countries in which they do business. 
B) the strategy of transnational firms not to employ adaptive marketing techniques when there are cultural differences,but to redirect their marketing resources towards customer education. 
C) the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ. 
D) the global strategy of seeking out already established firms in other nations and selling them the rights to manufacture and distribute the firm's products through a host nation's local businesses. 
E) the strategy currently used by most U.S.domestic firms that when entering a new international market,these firms offer only those products that require the least amount of product adaptation.

Question 17

Which of the following statements about world trade flows is most accurate?

Accepted Answer

A) The U.S.is the world leader in terms of GDP (gross domestic product). 
B) The relative position of the United States as a supplier to the world has increased because of an absolute growth in exports. 
C) The United States is running a continuing trade surplus because it has the world's smallest GDP. 
D) The United States' relative role as an exporter has decreased in the area of aerospace during the past five years. 
E) During the past 30 years,the relative position of the U.S.in terms of GDP has remained stable despite the fact that actual value of products and services has increased. 
A) The U.S.is the world leader in terms of GDP (gross domestic product). 
B) The relative position of the United States as a supplier to the world has increased because of an absolute growth in exports. 
C) The United States is running a continuing trade surplus because it has the world's smallest GDP. 
D) The United States' relative role as an exporter has decreased in the area of aerospace during the past five years. 
E) During the past 30 years,the relative position of the U.S.in terms of GDP has remained stable despite the fact that actual value of products and services has increased.

Question 18

Explain the difference between dumping and parallel importing.

Accepted Answer

Dumping is when a firm sells a product i

Question 19

The practice of using barter rather than money for making global sales is referred to as

Accepted Answer

A) trade balancing. 
B) tariffs. 
C) the trade feedback effect. 
D) countertrade. 
E) currency forbearance. 
A) trade balancing. 
B) tariffs. 
C) the trade feedback effect. 
D) countertrade. 
E) currency forbearance.

Question 20

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Accepted Answer

A) an increase in economic protectionism and a decline free trade. 
B) a more aggressive attitude towards initiating international tariffs and quota systems. 
C) a decrease in most countries' GDPs and a renewal of nationalism. 
D) the emergence of networked global marketspace. 
E) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism. 
A) an increase in economic protectionism and a decline free trade. 
B) a more aggressive attitude towards initiating international tariffs and quota systems. 
C) a decrease in most countries' GDPs and a renewal of nationalism. 
D) the emergence of networked global marketspace. 
E) an increase in most countries' GDPs coupled with an increased degree of consumer ethnocentrism.

Exam 7: Understanding and Reaching Global Consumers and Markets

When a U.S.airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries,it is referred to as

Which of the following statements about global brands is most accurate?

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

The PRS group maintains a website that can be used to determine

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment due to limits in formal operating procedures among financial institutions and even limits on the notion of private property there.These would best be described as constraints in the country's __________.

The European Union is an economic and political union of __________ member countries that have eliminated most barriers to the free flow of products,services,capital,and labor across their borders.

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

According to Figure 7-5 above,point "C" would most likely represent what option for entering the global marketplace?

When a firm sells its domestically produced products in a foreign country through an intermediary,it is referred to as

Which of the following statements about world trade flows is most accurate?

A joint venture refers to

Which of the following issues raises concerns about the ethics of protectionism?

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

A global marketing strategy refers to

Which of the following statements about world trade flows is most accurate?

Explain the difference between dumping and parallel importing.

The practice of using barter rather than money for making global sales is referred to as

Four trends in the past decade have significantly influenced the landscape of global marketing.One of them is

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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