Exam 10: Developing New Products and Services

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

IDEO is a company that

Services can be classified according to whether they are delivered by people or equipment,whether they are for profit or nonprofit organizations,and whether they are __________.

Distribution is very limited with which of the following type of consumer product?

Which of the following is considered an idea?

Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads,spreads,and meats,but at its introduction the company forgot to explain this to potential consumers.This product failure demonstrates

Advertising is most important for which of the following products?

Explain what an unsought product is and give some examples.

Which of the following is considered a durable good?

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of consumer or safety test occurs during the __________ stage of the new-product process.

Audiences are allowed to preview actual movies (a "sneak preview")such as The Hunger Games and Star Trek so that changes might be made before they are released to the general public during which stage of the new-product process?

An iMac personal computer from Apple can be classified according to all of the following categories EXCEPT:

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

In marketing,an idea is

Raw materials,such as grain or lumber as well as assemblies or parts,are referred to as

Services are a significant part of the U.S.economy,reaching almost __________ percent of its gross domestic product.

The new-product process refers to

Cars and appliances are classified as