Question 1

The variety of different items a store carries is referred to as the

Accepted Answer

A) retailing mix. 
B) depth of product line. 
C) breadth of product line. 
D) width of product line. 
E) length of product line. 
A) retailing mix. 
B) depth of product line. 
C) breadth of product line. 
D) width of product line. 
E) length of product line.

Question 2

Which of the following stores are most likely to be an anchor store at a regional shopping center?

Accepted Answer

A) Old Navy,Abercrombie & Fitch,and Kay-Bee toy store 
B) Hickory Farms,a locally-owned jewelry store,and Radio Shack 
C) an antique store,Dollar General,and a bakery 
D) Sears,Macy's,and JCPenney 
E) Hallmark shop,a sporting goods consignment store,and a Barnes & Noble bookstore 
A) Old Navy,Abercrombie & Fitch,and Kay-Bee toy store 
B) Hickory Farms,a locally-owned jewelry store,and Radio Shack 
C) an antique store,Dollar General,and a bakery 
D) Sears,Macy's,and JCPenney 
E) Hallmark shop,a sporting goods consignment store,and a Barnes & Noble bookstore

Question 3

At which level of service would the customer perform the least number of functions?

Accepted Answer

A) automated-service 
B) minimal-service 
C) self-service 
D) limited-service 
E) full-service 
A) automated-service 
B) minimal-service 
C) self-service 
D) limited-service 
E) full-service

Question 4

All of the following are characteristics of warehouse clubs EXCEPT:

Accepted Answer

A) customers are attracted by the ultra-low prices and surprise deals on selected merchandise. 
B) the stores are used to clear excess merchandise. 
C) require an annual membership fee. 
D) the stores carry 4,000 to 8,000 items. 
E) the stores are rather stark outlets with no elaborate displays. 
A) customers are attracted by the ultra-low prices and surprise deals on selected merchandise. 
B) the stores are used to clear excess merchandise. 
C) require an annual membership fee. 
D) the stores carry 4,000 to 8,000 items. 
E) the stores are rather stark outlets with no elaborate displays.

Question 5

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Accepted Answer

A) clothing retailers allow consumers to take pictures of themselves and then superimpose images of clothing on them. 
B) IBM created an app that enables smartphone users to take a picture of a product they are interested in,then displaying information about that item on the screen based on their preferences (price,nutritional value,etc. ). 
C) Kellogg's used augmented reality to display information on 80 million of its cereal boxes. 
D) Aurasma has developed pattern recognition software that can identify real-world objects,which then activates animations for consumers to view. 
E) Apple's iTV allows viewers to take a picture or video of themselves and then places it in an online,holographic reality TV programs,such as Survivor. 
A) clothing retailers allow consumers to take pictures of themselves and then superimpose images of clothing on them. 
B) IBM created an app that enables smartphone users to take a picture of a product they are interested in,then displaying information about that item on the screen based on their preferences (price,nutritional value,etc. ). 
C) Kellogg's used augmented reality to display information on 80 million of its cereal boxes. 
D) Aurasma has developed pattern recognition software that can identify real-world objects,which then activates animations for consumers to view. 
E) Apple's iTV allows viewers to take a picture or video of themselves and then places it in an online,holographic reality TV programs,such as Survivor.

Question 6

Manufacturer's agents refer to agents who

Accepted Answer

A) represent a single producer and carry all products in the producer's lines. 
B) work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory. 
C) take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for merchandise. 
D) own the merchandise they sell but do not physically handle,stock,or deliver it. 
E) furnish the racks or shelves that display merchandise in retail stores,perform all channel functions,and sell on consignment to retailers. 
A) represent a single producer and carry all products in the producer's lines. 
B) work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory. 
C) take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for merchandise. 
D) own the merchandise they sell but do not physically handle,stock,or deliver it. 
E) furnish the racks or shelves that display merchandise in retail stores,perform all channel functions,and sell on consignment to retailers.

Question 7

Which quadrant shown in Figure 16-8 above MOST LIKELY are retailers that typically trade a lower price for increased volume in sales,focus on price with low service levels,and possess an image of being a place for good buys?

Accepted Answer

A) "A" 
B) "B" 
C) "C" 
D) "D" 
E) Can't be determined based on the information provided. 
A) "A" 
B) "B" 
C) "C" 
D) "D" 
E) Can't be determined based on the information provided.

Question 8

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service.This delivery service is particularly valuable to someone who has been left stranded without transportation.By making it easy to rent temporary transportation,Enterprise is emphasizing which utility?

Accepted Answer

A) form 
B) product 
C) service 
D) possession 
E) convenience 
A) form 
B) product 
C) service 
D) possession 
E) convenience

Question 9

New Balance offers shoes for men,women,and children in many sizes and foot widths.It offers running,cross training,walking,golf,and other types of shoes.This an example of the __________ that New Balance offers to its customers through its own stores or other retailers such as Foot Locker or Sports Authority.

Accepted Answer

A) product items 
B) depth of product line 
C) breadth of product line 
D) versatility of product family 
E) variety of product mix 
A) product items 
B) depth of product line 
C) breadth of product line 
D) versatility of product family 
E) variety of product mix

Question 10

Explain the relationship between a franchisee and a franchisor.

Accepted Answer

In a franchise system,an individual or f

Question 11

A limited-service wholesaler that furnishes shelves that display merchandise in stores,performs all channel functions,and sells on consignment to retailers is referred to as a __________.

Accepted Answer

A) stack loader 
B) rack jobber 
C) drop shipper 
D) desk jobber 
E) truck jobber 
A) stack loader 
B) rack jobber 
C) drop shipper 
D) desk jobber 
E) truck jobber

Question 12

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Accepted Answer

A) multiple distribution channels. 
B) full-service. 
C) scrambled merchandising. 
D) intertype competition. 
E) dual channel marketing. 
A) multiple distribution channels. 
B) full-service. 
C) scrambled merchandising. 
D) intertype competition. 
E) dual channel marketing.

Question 13

Most stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the power center,or the __________.

Accepted Answer

A) suburban downtown 
B) strip mall 
C) exurb value center 
D) rural micromall 
E) urban megacenter 
A) suburban downtown 
B) strip mall 
C) exurb value center 
D) rural micromall 
E) urban megacenter

Question 14

A group of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range,often containing two or three anchor stores is referred to as a(n)__________.

Accepted Answer

A) power center 
B) regional shopping center 
C) strip mall 
D) central business district 
E) urban megacenter 
A) power center 
B) regional shopping center 
C) strip mall 
D) central business district 
E) urban megacenter

Question 15

Which type of wholesaler traditionally sells hosiery,toys,and health and beauty items?

Accepted Answer

A) cash and carry wholesalers 
B) truck jobbers 
C) general merchandise wholesalers 
D) rack jobbers 
E) drop shippers 
A) cash and carry wholesalers 
B) truck jobbers 
C) general merchandise wholesalers 
D) rack jobbers 
E) drop shippers

Question 16

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Accepted Answer

A) exclusive-service retailers 
B) limited-service retailers 
C) full-service retailers 
D) full-domain retailers 
E) upscale-retailers 
A) exclusive-service retailers 
B) limited-service retailers 
C) full-service retailers 
D) full-domain retailers 
E) upscale-retailers

Question 17

Often new models or styles force the price of existing models to be __________.

Accepted Answer

A) marked up 
B) off-priced 
C) value-subtracted 
D) maintained 
E) marked down 
A) marked up 
B) off-priced 
C) value-subtracted 
D) maintained 
E) marked down

Question 18

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Accepted Answer

A) $100,000 
B) $14,000,000 
C) $190,000,000 
D) $22,000,000,000 
E) $642,000,000,000 
A) $100,000 
B) $14,000,000 
C) $190,000,000 
D) $22,000,000,000 
E) $642,000,000,000

Question 19

Selling agents refer to agents who

Accepted Answer

A) furnish the racks or shelves that display merchandise in retail stores,perform all channel functions,and sell on consignment to retailers. 
B) represent a single producer and are responsible for the entire marketing function of that producer. 
C) work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory. 
D) take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for the merchandise. 
E) sell primarily large bulky products. 
A) furnish the racks or shelves that display merchandise in retail stores,perform all channel functions,and sell on consignment to retailers. 
B) represent a single producer and are responsible for the entire marketing function of that producer. 
C) work for several producers and carry noncompetitive,complementary merchandise in an exclusive territory. 
D) take title to merchandise but sell only to buyers who call on them,pay cash for merchandise,and furnish their own transportation for the merchandise. 
E) sell primarily large bulky products.

Question 20

Which of the following retailers would best fit in "A" shown in Figure 16-8 above?

Accepted Answer

A) Payless ShoeSource 
B) Macy's department store 
C) 7-Eleven convenience store 
D) Walmart 
E) Lamborghini automobile dealer 
A) Payless ShoeSource 
B) Macy's department store 
C) 7-Eleven convenience store 
D) Walmart 
E) Lamborghini automobile dealer

Exam 16: Retailing and Wholesaling

The variety of different items a store carries is referred to as the

Which of the following stores are most likely to be an anchor store at a regional shopping center?

At which level of service would the customer perform the least number of functions?

All of the following are characteristics of warehouse clubs EXCEPT:

All of the following are examples of marketers developing products and services that use augmented reality EXCEPT:

Manufacturer's agents refer to agents who

Which quadrant shown in Figure 16-8 above MOST LIKELY are retailers that typically trade a lower price for increased volume in sales,focus on price with low service levels,and possess an image of being a place for good buys?

Explain the relationship between a franchisee and a franchisor.

A limited-service wholesaler that furnishes shelves that display merchandise in stores,performs all channel functions,and sells on consignment to retailers is referred to as a __________.

A drugstore that sells pharmaceuticals,beauty aids,camera equipment,nonperishable grocery items,and automobile motor oil is an example of a retailer using

Most stores today are near several others in one of five settings: the central business district,the community shopping center,the regional shopping center,the power center,or the __________.

A group of 50 to 150 stores that typically attract customers who live or work within a 5- to 10-mile range,often containing two or three anchor stores is referred to as a(n)__________.

Which type of wholesaler traditionally sells hosiery,toys,and health and beauty items?

Most specialty stores and department stores,which provide many services to their customers,are considered to be __________.

Often new models or styles force the price of existing models to be __________.

The Direct Marketing Association estimates that direct-mail and catalog retailing creates __________ in sales.

Selling agents refer to agents who

Which of the following retailers would best fit in "A" shown in Figure 16-8 above?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Pulling It All Together: the Strategic Marketing Process

Building an Effective Marketing Plan

Financial Aspects of Marketing

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