Exam 11: Customer Relationship Management and Supply Chain Management

Returned products, recycled products, and disposal of materials or products are called:

Describe the three main types of extranets.

_____ is the ability for all organizations in a supply chain to access or view relevant data on purchased materials as these materials move through their suppliers' production processes and transportation networks to their receiving docks.

What is the bullwhip effect?

Customers can only make payments using their bank or credit card apps on smart phones

The real problem with interacting with customers over the Web is that the company does not have an opportunity to make a good first impression in person.

Which of the following is not a possible solution to supply chain problems?

Packaging, assembly, or manufacturing take place in which segment of the supply chain?

Haya noticed that college students needed to dress up for presentations but never seemed to have any ties, or at least not very nice ones. She decided she was going to set up a tie store on her campus and offer sports themed ties as well as solid colored ties in her school colors. She can put an announcement on the school's monitors that would display in the dining halls and student union. Haya orders 40 ties in each of the school colors and 10 in each of four sports. She almost instantly sold out of all the sport themed ties. She decides to approach each of the sports teams on campus to see if they would be willing to buy ties "in bulk". Which of the following is true about Haya's supply chain?

Internet protocol data interchange is a communication standard that enables business partners to electronically exchange routine documents.

Contrast operational CRM systems and analytical CRM systems.

Horizontal integration is a business strategy in which a company buys its suppliers.

Describe inventory velocity and explain why it is important to an organization.

What is the rationale behind customer-touching applications? Explain four such applications.

Explain and contrast just-in-time inventory and vendor-managed inventory.

_____ creates statistical models of customer behavior and the value of customer relationships over time.

Describe the various methods that companies use to solve problems along their supply chains.

Differentiate between the pull model and the push model.

Describe why the customer - vendor relationship has become more impersonal.

Interorganizational information systems result in all of the following except: