Exam 9: Social Networking

Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.

The New Media Consortium is an international consortium of almost 300 organizations focused on exploring the use of new media and technologies to improve teaching, learning, and _____________________

The National Center for Victims of Crime offers this advice for cyberstalking victims ____.

Avatars can earn virtual money by _____.

_____ involves the use of social networks to inform, promote, and communicate the benefits of products and services.

Job candidates are sometimes rejected due to postings on social networking Web sites that reveal ____________________ information from previous employers.

_____ created its own social networking Web site, IdeaStorm, as a means for its millions of customers around the world to talk about new products, services, or improvements they would like.

A visitor to a virtual world represents him- or herself through an avatar.

____________________ created what is recognized by many as the most successful viral marketing campaign ever when it first launched its service in 1996.

Shortly after the 2009 Iranian election, the U.S. State Department contacted Twitter and asked the company to _____.

Define the term social network advertising and briefly discuss several social network advertising strategies.

Innovative companies are using a new marketing technique by creating a group on a social networking Web site that interested users can join by becoming ____________________.

Hotmail created what is recognized by many as the most successful _____ campaign ever when it first launched its service in 1996.

Some social shopping Web sites earn money by sharing with retailers data about their members' likes and dislikes.

Social shopping Web sites generate revenue through _____.

Retailers can purchase member data and ____________________ from some social shopping Web sites to find out what consumers like and don't like, and what they are looking for in items sold by the retailer.

During the 2009 Iranian elections, there were rumors that the Iranian government attempted to block Twitter traffic and used Twitter to communicate its own message.

The goal of viral marketing is to spread rumors and innuendo about a rival's product that will hurt its image.

In the U.S., the total minutes on Face book grew considerably from April 2008 to April 2009, making Facebook the number ____________________ social networking Web site when ranked by total minutes per month.

Members of a social networking Web site may use the site to interact with _____.