Question 1

Give an example of a psychographic segmentation variable.

Accepted Answer

Confident risk takers,seeking constant adventure.

Question 2

Capsule hotels originated from _____________.

Accepted Answer

A) New York 
B) London 
C) Japan 
D) India 
E) Malaysia 
A) New York 
B) London 
C) Japan 
D) India 
E) Malaysia C

Question 3

Which of the following is NOT one of the four basic focus strategies?

Accepted Answer

A) Service focused 
B) Unfocused 
C) Fully focused 
D) Refocused 
E) Market focused 
A) Service focused 
B) Unfocused 
C) Fully focused 
D) Refocused 
E) Market focused D

Question 4

How did Rentokil Initial grow from a manufacturer of rat poison,to the world's large business support services company?

Accepted Answer

Through growth within the firm and buyin

Question 5

Market niches that seem too narrow to offer sufficient sales in one country are indicative of globally narrow market niches.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is most likely the determinant attribute for customers of private air charter services?

Accepted Answer

A) Duration of usage. 
B) Price. 
C) Time of usage. 
D) Exclusivity. 
E) Availability of online booking. 
A) Duration of usage. 
B) Price. 
C) Time of usage. 
D) Exclusivity. 
E) Availability of online booking.

Question 7

Rentokil started off as a firm that manufactured rat poison and a pesticide for killing leeches.

Accepted Answer

A) True 
 B)False

Question 8

What are the characteristics of an unfocused service category?

Accepted Answer

Serving broad market

Question 9

It is usually a good idea for firms to try to appeal to all potential buyers in a market,because customer variety leads to full capacity.

Accepted Answer

A) True 
 B)False

Question 10

Why is it possible to segment customers according to price levels?

Accepted Answer

Customers have different sensitivities t

Question 11

One of the reasons why firms with a narrow product line elect to serve multiple segments is to create a portfolio of customers that hedge against low demand risks.

Accepted Answer

A) True 
 B)False

Question 12

What are the two dimensions along which a company's focus can be described?

Accepted Answer

The answer of What are the two dimensions along which...

Question 13

Distinguish between important and determinant attributes.

Accepted Answer

Important attributes represent

Question 14

Yotel and Qbic are capsule hotel chains.

Accepted Answer

A) True 
 B)False

Question 15

What are the advantages of positioning charts?

Accepted Answer

Graphic representations of a firm's prof

Question 16

A ____________ is composed of a group of buyers who share common characteristics,needs,purchasing behavior,or consumption patterns.

Accepted Answer

A) target class 
B) class 
C) focal segment 
D) market segment 
E) financial segment 
A) target class 
B) class 
C) focal segment 
D) market segment 
E) financial segment

Question 17

Grant Thornton,the fifth largest firm in the accounting industry,has successfully positioned itself as offering ____________ and having ____________.

Accepted Answer

A) high investment yield; "a passion for the business of accounting" 
B) limited financial obligation; "a desire to exceed expectations" 
C) easy access to partners; "a passion for the business of accounting" 
D) low employee turnover; "a desire to exceed expectations" 
E) high asset turnover; "a passion for the business of accounting" 
A) high investment yield; "a passion for the business of accounting" 
B) limited financial obligation; "a desire to exceed expectations" 
C) easy access to partners; "a passion for the business of accounting" 
D) low employee turnover; "a desire to exceed expectations" 
E) high asset turnover; "a passion for the business of accounting"

Question 18

No service attribute can be easily quantified because of the intangibility of services.

Accepted Answer

A) True 
 B)False

Question 19

Bright Horizons strategy included which of the following?

Accepted Answer

A) Marketing services to employers instead of parents. 
B) Hiring inexpensive labor. 
C) Commoditized service offerings. 
D) Heavy regulatory oversight. 
E) All of the above are strategies employed by BH. 
A) Marketing services to employers instead of parents. 
B) Hiring inexpensive labor. 
C) Commoditized service offerings. 
D) Heavy regulatory oversight. 
E) All of the above are strategies employed by BH.

Question 20

The objective of internal corporate analysis is to identify the organization's resources,any limitations or constraints,its goals,and how it values shape the way it does business.

Accepted Answer

A) True 
 B)False

Give an example of a psychographic segmentation variable.

Capsule hotels originated from _____________.

Which of the following is NOT one of the four basic focus strategies?

How did Rentokil Initial grow from a manufacturer of rat poison,to the world's large business support services company?

Market niches that seem too narrow to offer sufficient sales in one country are indicative of globally narrow market niches.

Which of the following is most likely the determinant attribute for customers of private air charter services?

Rentokil started off as a firm that manufactured rat poison and a pesticide for killing leeches.

What are the characteristics of an unfocused service category?

It is usually a good idea for firms to try to appeal to all potential buyers in a market,because customer variety leads to full capacity.

Why is it possible to segment customers according to price levels?

One of the reasons why firms with a narrow product line elect to serve multiple segments is to create a portfolio of customers that hedge against low demand risks.

What are the two dimensions along which a company's focus can be described?

Distinguish between important and determinant attributes.

Yotel and Qbic are capsule hotel chains.

What are the advantages of positioning charts?

A ____________ is composed of a group of buyers who share common characteristics,needs,purchasing behavior,or consumption patterns.

Grant Thornton,the fifth largest firm in the accounting industry,has successfully positioned itself as offering and having .

No service attribute can be easily quantified because of the intangibility of services.

Bright Horizons strategy included which of the following?

The objective of internal corporate analysis is to identify the organization's resources,any limitations or constraints,its goals,and how it values shape the way it does business.

Introduction to Services Marketing

Customer Behavior in a Services Context

Developing Service Products: Core and Supplementary Elements

Distributing Service Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand Against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Service Leadership

Filters

Exam 3: Positioning Services in Competitive Markets

Give an example of a psychographic segmentation variable.

Capsule hotels originated from _____________.

Which of the following is NOT one of the four basic focus strategies?

How did Rentokil Initial grow from a manufacturer of rat poison,to the world's large business support services company?

Market niches that seem too narrow to offer sufficient sales in one country are indicative of globally narrow market niches.

Which of the following is most likely the determinant attribute for customers of private air charter services?

Rentokil started off as a firm that manufactured rat poison and a pesticide for killing leeches.

What are the characteristics of an unfocused service category?

It is usually a good idea for firms to try to appeal to all potential buyers in a market,because customer variety leads to full capacity.

Why is it possible to segment customers according to price levels?

One of the reasons why firms with a narrow product line elect to serve multiple segments is to create a portfolio of customers that hedge against low demand risks.

What are the two dimensions along which a company's focus can be described?

Distinguish between important and determinant attributes.

Yotel and Qbic are capsule hotel chains.

What are the advantages of positioning charts?

A ____________ is composed of a group of buyers who share common characteristics,needs,purchasing behavior,or consumption patterns.

Grant Thornton,the fifth largest firm in the accounting industry,has successfully positioned itself as offering ____________ and having ____________.

No service attribute can be easily quantified because of the intangibility of services.

Bright Horizons strategy included which of the following?

The objective of internal corporate analysis is to identify the organization's resources,any limitations or constraints,its goals,and how it values shape the way it does business.

Introduction to Services Marketing

Customer Behavior in a Services Context

Developing Service Products: Core and Supplementary Elements

Distributing Service Through Physical and Electronic Channels

Setting Prices and Implementing Revenue Management

Promoting Services and Educating Customers

Designing and Managing Service Processes

Balancing Demand Against Productive Capacity

Crafting the Service Environment

Managing People for Service Advantage

Managing Relationships and Building Loyalty

Complaint Handling and Service Recovery

Improving Service Quality and Productivity

Organizing for Service Leadership

Filters

Grant Thornton,the fifth largest firm in the accounting industry,has successfully positioned itself as offering and having .