Exam 1: The Changing Face of Business

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Which of the following is NOT an example of an internal force that requires organizational change?

(Multiple Choice)
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What is profit? Do you agree with the statement,"The success of a business is measured only by the profit it earns"? Explain your answer.

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Entrepreneurship is synonymous with "risk-taking."

(True/False)
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Which of the following BEST distinguishes the philosophy of the marketing era from the philosophy of the production era?

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The concept of branding first emerged during the _____.

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Complete the following using these terms. -The ability to perceive future marketplace needs and what an organization can do to satisfy them is referred to as _____.

(Multiple Choice)
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Tarek,a former middle manager from Alexander Manufacturing,owns and operates a Subway franchise.Tarek is demonstrating _____.

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Relationship management refers to ongoing,mutually beneficial ties between an organization and its customers.

(True/False)
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Which of the following is necessary in the current business workforce trend?

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The Nike swoosh is an example of a brand.

(True/False)
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