Question 1

Which social class consists of office workers, schoolteachers, lower-level managers, plumbers, and factory supervisors?

Accepted Answer

A)  upper-middle 
B)  working class 
C)  lower class 
D)  middle class 
E)  lower-lower class 
A)  upper-middle 
B)  working class 
C)  lower class 
D)  middle class 
E)  lower-lower class

Question 2

The Hollingshead Index of Social Position (ISP) takes into consideration the rapid expansion of the role of women.

Accepted Answer

A) True 
 B)False

Question 3

_____ is the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.

Accepted Answer

A)  Census analysis 
B)  Demographic analysis 
C)  Generation analysis 
D)  Cognitive analysis 
E)  Cohort analysis 
A)  Census analysis 
B)  Demographic analysis 
C)  Generation analysis 
D)  Cognitive analysis 
E)  Cohort analysis

Question 4

Which generational term refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of World War II and 1964?

Accepted Answer

A)  pre-Depression generation 
B)  Depression generation 
C)  baby boom generation 
D)  Generation X 
E)  Generation Y 
A)  pre-Depression generation 
B)  Depression generation 
C)  baby boom generation 
D)  Generation X 
E)  Generation Y

Question 5

Approximately what percentage of the U.S. population has completed college?

Accepted Answer

A)  30 percent 
B)  43 percent 
C)  50 percent 
D)  75 percent 
E)  87 percent 
A)  30 percent 
B)  43 percent 
C)  50 percent 
D)  75 percent 
E)  87 percent

Question 6

Which segment of mature consumers is physically and mentally healthy and is thus active, independent, and out to enjoy life?

Accepted Answer

A)  Healthy Indulgers 
B)  Ailing Indulgers 
C)  Ailing Outgoers 
D)  Frail Recluses 
E)  Healthy Hermits 
A)  Healthy Indulgers 
B)  Ailing Indulgers 
C)  Ailing Outgoers 
D)  Frail Recluses 
E)  Healthy Hermits

Question 7

Individuals born between 1977 and 1994 belong to which generation?

Accepted Answer

A)  baby boom 
B)  Generation X 
C)  Generation Y 
D)  Generation Z 
E)  Millennial generation 
A)  baby boom 
B)  Generation X 
C)  Generation Y 
D)  Generation Z 
E)  Millennial generation

Question 8

Which social class consists of individuals who are poorly educated, have very low incomes, and work as unskilled laborers?

Accepted Answer

A)  lower-lower class 
B)  upper-lower class 
C)  working class 
D)  lower-middle class 
E)  middle class 
A)  lower-lower class 
B)  upper-lower class 
C)  working class 
D)  lower-middle class 
E)  middle class

Question 9

Which of the following is NOT a common single-item index of social class?

Accepted Answer

A)  education 
B)  occupation 
C)  income 
D)  age 
E)  All of the above are common single-item indexes of social class. 
A)  education 
B)  occupation 
C)  income 
D)  age 
E)  All of the above are common single-item indexes of social class.

Question 10

Generation X is facing the major challenge of being the caretaker of their parents.

Accepted Answer

A) True 
 B)False

Question 11

Define the term "demographics," explain why it is important to understand demographics in marketing, and discuss the major demographic variables of interest to marketers.

Accepted Answer

Demographics describe a population in te

Question 12

Stephanie is 17 and belongs to the high school drill team. One of her best friends is Bobby, the team manager who is openly gay. Which label is appropriate for Stephanie?

Accepted Answer

A)  tween 
B)  Generation Z 
C)  Generation X 
D)  young adult 
E)  gay friendly teen 
A)  tween 
B)  Generation Z 
C)  Generation X 
D)  young adult 
E)  gay friendly teen

Question 13

Generation Z are more "risk takers" than Generation X or Generation Y.

Accepted Answer

A) True 
 B)False

Question 14

Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events to the physical health and mental outlook of older consumers.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

Accepted Answer

A)  age 
B)  income 
C)  occupation 
D)  gender 
E)  education 
A)  age 
B)  income 
C)  occupation 
D)  gender 
E)  education

Question 16

The newest generation born after 1994 is referred to as _____.

Accepted Answer

A)  the baby boom generation 
B)  Generation X 
C)  Generation Y 
D)  Generation Z 
E)  tweens 
A)  the baby boom generation 
B)  Generation X 
C)  Generation Y 
D)  Generation Z 
E)  tweens

Question 17

The children of the original baby boomers, generation Y born between 1977 and 1994, are sometimes referred to as the "baby bust" generation.

Accepted Answer

A) True 
 B)False

Question 18

What is the approximate population of the United States today?

Accepted Answer

A)  100 million 
B)  249 million 
C)  320 million 
D)  350 million 
E)  498 million 
A)  100 million 
B)  249 million 
C)  320 million 
D)  350 million 
E)  498 million

Question 19

Which generation is NOT part of the mature market?

Accepted Answer

A)  pre-Depression 
B)  Depression 
C)  Generation X 
D)  baby boom 
E)  All of the above are part of the mature market. 
A)  pre-Depression 
B)  Depression 
C)  Generation X 
D)  baby boom 
E)  All of the above are part of the mature market.

Question 20

The Depression generation is composed of those individuals born before 1930.

Accepted Answer

A) True 
 B)False

Which social class consists of office workers, schoolteachers, lower-level managers, plumbers, and factory supervisors?

The Hollingshead Index of Social Position (ISP) takes into consideration the rapid expansion of the role of women.

_____ is the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.

Which generational term refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of World War II and 1964?

Approximately what percentage of the U.S. population has completed college?

Which segment of mature consumers is physically and mentally healthy and is thus active, independent, and out to enjoy life?

Individuals born between 1977 and 1994 belong to which generation?

Which social class consists of individuals who are poorly educated, have very low incomes, and work as unskilled laborers?

Which of the following is NOT a common single-item index of social class?

Generation X is facing the major challenge of being the caretaker of their parents.

Define the term "demographics," explain why it is important to understand demographics in marketing, and discuss the major demographic variables of interest to marketers.

Stephanie is 17 and belongs to the high school drill team. One of her best friends is Bobby, the team manager who is openly gay. Which label is appropriate for Stephanie?

Generation Z are more "risk takers" than Generation X or Generation Y.

Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events to the physical health and mental outlook of older consumers.

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

The newest generation born after 1994 is referred to as _____.

The children of the original baby boomers, generation Y born between 1977 and 1994, are sometimes referred to as the "baby bust" generation.

What is the approximate population of the United States today?

Which generation is NOT part of the mature market?

The Depression generation is composed of those individuals born before 1930.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 4: The Changing American Society: Demographics and Social Stratification

Which social class consists of office workers, schoolteachers, lower-level managers, plumbers, and factory supervisors?

The Hollingshead Index of Social Position (ISP) takes into consideration the rapid expansion of the role of women.

_____ is the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.

Which generational term refers to those individuals born during the dramatic increase of births (i.e., almost 80 million baby births) between the end of World War II and 1964?

Approximately what percentage of the U.S. population has completed college?

Which segment of mature consumers is physically and mentally healthy and is thus active, independent, and out to enjoy life?

Individuals born between 1977 and 1994 belong to which generation?

Which social class consists of individuals who are poorly educated, have very low incomes, and work as unskilled laborers?

Which of the following is NOT a common single-item index of social class?

Generation X is facing the major challenge of being the caretaker of their parents.

Define the term "demographics," explain why it is important to understand demographics in marketing, and discuss the major demographic variables of interest to marketers.

Stephanie is 17 and belongs to the high school drill team. One of her best friends is Bobby, the team manager who is openly gay. Which label is appropriate for Stephanie?

Generation Z are more "risk takers" than Generation X or Generation Y.

Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events to the physical health and mental outlook of older consumers.

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

The newest generation born after 1994 is referred to as _____.

The children of the original baby boomers, generation Y born between 1977 and 1994, are sometimes referred to as the "baby bust" generation.

What is the approximate population of the United States today?

Which generation is NOT part of the mature market?

The Depression generation is composed of those individuals born before 1930.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters