Question 1

Which type of search can involve independent sources, personal sources, marketer-based information, and product experience?

Accepted Answer

A)  internal search 
B)  external search 
C)  primary search 
D)  secondary search 
E)  evoked search 
A)  internal search 
B)  external search 
C)  primary search 
D)  secondary search 
E)  evoked search

Question 2

If, in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and _____ has occurred.

Accepted Answer

A)  automatic decision making 
B)  limited decision making 
C)  nominal decision making 
D)  extended decision making 
E)  truncated decision making 
A)  automatic decision making 
B)  limited decision making 
C)  nominal decision making 
D)  extended decision making 
E)  truncated decision making

Question 3

Which of the following is TRUE regarding the Internet as a source of information?

Accepted Answer

A)  Online information is expected. 
B)  Online information boosts offline sales. 
C)  Online sources are viewed as valuable. 
D)  Online sources reduce a salesperson's role. 
E)  All of the above are true. 
A)  Online information is expected. 
B)  Online information boosts offline sales. 
C)  Online sources are viewed as valuable. 
D)  Online sources reduce a salesperson's role. 
E)  All of the above are true.

Question 4

The brands found to be completely unworthy of further consideration comprise the excluded set.

Accepted Answer

A) True 
 B)False

Question 5

Wendy was in Walmart and noticed a display with baking items collected together and a little pad with recipes to tear off. She looked at the recipe and decided that this would make a nice dessert for Thanksgiving, so she purchased the products that were conveniently located on the display. Which type of decision making did Wendy undertake?

Accepted Answer

A)  automatic decision making 
B)  limited decision making 
C)  nominal decision making 
D)  extended decision making 
E)  truncated decision making 
A)  automatic decision making 
B)  limited decision making 
C)  nominal decision making 
D)  extended decision making 
E)  truncated decision making

Question 6

Thomas is aware of several different brands of electric shavers, but he is only seriously considering three different brands. These three brands that Thomas is evaluating represent his _____.

Accepted Answer

A)  evoked set 
B)  evaluative criteria 
C)  alternative set 
D)  preferred set 
E)  awareness set 
A)  evoked set 
B)  evaluative criteria 
C)  alternative set 
D)  preferred set 
E)  awareness set

Question 7

Nakeisha wants to purchase some new makeup, but she wants something different from what she is currently using. Because she has experience with this product, she just thinks of the other products she has tried and decides to purchase one of those. Which type of information search has Nakeisha performed?

Accepted Answer

A)  internal search 
B)  external search 
C)  primary search 
D)  secondary search 
E)  evoked search 
A)  internal search 
B)  external search 
C)  primary search 
D)  secondary search 
E)  evoked search

Which type of search can involve independent sources, personal sources, marketer-based information, and product experience?

If, in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and _____ has occurred.

Which of the following is TRUE regarding the Internet as a source of information?

The brands found to be completely unworthy of further consideration comprise the excluded set.

Thomas is aware of several different brands of electric shavers, but he is only seriously considering three different brands. These three brands that Thomas is evaluating represent his _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 15: Information Search

Which type of search can involve independent sources, personal sources, marketer-based information, and product experience?

If, in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and _____ has occurred.

Which of the following is TRUE regarding the Internet as a source of information?

The brands found to be completely unworthy of further consideration comprise the excluded set.

Thomas is aware of several different brands of electric shavers, but he is only seriously considering three different brands. These three brands that Thomas is evaluating represent his _____.

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters