Question 1

Sales of additional items to customers who came to purchase an advertised item are referred to as _____.

Accepted Answer

A)  incremental sales 
B)  spillover sales 
C)  marginal sales 
D)  sales plus 
E)  impulse sales 
A)  incremental sales 
B)  spillover sales 
C)  marginal sales 
D)  sales plus 
E)  impulse sales

Question 2

All other things being equal, consumers tend to prefer _____.

Accepted Answer

A)  external reference prices over internal reference prices 
B)  dollar savings over percentage savings 
C)  percentage savings over dollar savings 
D)  larger retail outlets over smaller outlets 
E)  smaller retail outlets over larger outlets 
A)  external reference prices over internal reference prices 
B)  dollar savings over percentage savings 
C)  percentage savings over dollar savings 
D)  larger retail outlets over smaller outlets 
E)  smaller retail outlets over larger outlets

Question 3

Define "store image," and discuss five of the several dimensions of store image.

Accepted Answer

A given consumer's or target market's pe

Question 4

Which dimension of store image consists of quality, selection, style, and price components?

Accepted Answer

A)  merchandise 
B)  service 
C)  physical facilities 
D)  store atmosphere 
E)  institutional 
A)  merchandise 
B)  service 
C)  physical facilities 
D)  store atmosphere 
E)  institutional

Question 5

Define "online retailer image," and discuss four of the several dimensions of online retailer image.

Accepted Answer

A given consumer's or target market's pe

Question 6

Concern regarding credit card security is one of the major reasons given among those who are online but have never made a purchase online.

Accepted Answer

A) True 
 B)False

Question 7

Unplanned purchases are further subdivided into which two categories?

Accepted Answer

A)  primary and secondary 
B)  direct and indirect 
C)  reminder and impulse 
D)  generally planned and substitute 
E)  latent and manifest 
A)  primary and secondary 
B)  direct and indirect 
C)  reminder and impulse 
D)  generally planned and substitute 
E)  latent and manifest

Question 8

The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?

Accepted Answer

A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  all of the above 
A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  all of the above

Question 9

Purchase of which product typically represents low social risk and low economic risk for consumers?

Accepted Answer

A)  deodorant 
B)  automobile 
C)  socks 
D)  auto repairs 
E)  hair cut/style 
A)  deodorant 
B)  automobile 
C)  socks 
D)  auto repairs 
E)  hair cut/style

Question 10

Lori purchased new tires for her car, and she can bring it back every 5,000 miles to have the tires rotated free of charge. However, Lori doesn't do it because that would require that she take her car to the shop and either leave it and have someone get her and take her back later or sit and wait for the tires to be rotated. Which type of cost does this represent?

Accepted Answer

A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  mental cost 
A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  mental cost

Question 11

Multi-channel shoppers generally spend less money than single-channel shoppers.

Accepted Answer

A) True 
 B)False

Question 12

Paul's grandchildren gave him a computer for Christmas, but he seldom uses it to shop. He only goes to the grocery store to restock his pantry once a month. In which online shopping segment does Paul belong?

Accepted Answer

A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers 
A)  Virtual Shoppers 
B)  Status Strivers 
C)  Just the Essentials 
D)  Original Traditionalists 
E)  Shopping Lovers

Question 13

Which of the following is a description of the shopping orientation known as Enthusiastic Shoppers?

Accepted Answer

A)  Their shopping styles are situation-specific or constantly changing. 
B)  They look for the best deals at the lowest prices. 
C)  They shop to get what they want in the least amount of time. 
D)  They enjoy the recreational and social aspects of shopping. 
E)  They have no particular shopping motive. 
A)  Their shopping styles are situation-specific or constantly changing. 
B)  They look for the best deals at the lowest prices. 
C)  They shop to get what they want in the least amount of time. 
D)  They enjoy the recreational and social aspects of shopping. 
E)  They have no particular shopping motive.

Question 14

Which of the following statements is FALSE regarding Internet retailing?

Accepted Answer

A)  The Internet is a major influence on in-store sales. 
B)  Annual growth in online sales remains steady at 12 percent. 
C)  Research has shown that consumers shop online for reasons different from those for shopping from catalogs. 
D)  Catalogs and the Internet appear to work in a complementary fashion. 
E)  Online sales are only about 15 percent of retail sales. 
A)  The Internet is a major influence on in-store sales. 
B)  Annual growth in online sales remains steady at 12 percent. 
C)  Research has shown that consumers shop online for reasons different from those for shopping from catalogs. 
D)  Catalogs and the Internet appear to work in a complementary fashion. 
E)  Online sales are only about 15 percent of retail sales.

Question 15

The top barrier(s) to Internet shopping is(are) ______.

Accepted Answer

A)  lack of touch 
B)  privacy concerns 
C)  difficult returns 
D)  A and B 
E)  B and C 
A)  lack of touch 
B)  privacy concerns 
C)  difficult returns 
D)  A and B 
E)  B and C

Question 16

Todd owns a discount sporting goods store, and several of the items in his store have a manufacturer's suggested retail price (MSRP) above Todd's lower price. Todd is using the MSRP as a(n) _____.

Accepted Answer

A)  base reference price 
B)  external reference price 
C)  perceptual reference price 
D)  internal reference price 
E)  disclosed reference price 
A)  base reference price 
B)  external reference price 
C)  perceptual reference price 
D)  internal reference price 
E)  disclosed reference price

Question 17

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a _____.

Accepted Answer

A)  shopping segment 
B)  shopping typology 
C)  shopping orientation 
D)  shopping perspective 
E)  store atmosphere 
A)  shopping segment 
B)  shopping typology 
C)  shopping orientation 
D)  shopping perspective 
E)  store atmosphere

Question 18

Perceived risk is considered a consumer characteristic as well as a product characteristic.

Accepted Answer

A) True 
 B)False

Question 19

Tylenol, which is an analgesic known as acetaminophen, warns in some of its advertising that consumers should read labels carefully because several other types of medications include acetaminophen (e.g., Tylenol Sinus) and consumers could overdose on this medicine and potentially suffer liver damage. Which type of cost is associated with this risk?

Accepted Answer

A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  mental cost 
A)  social cost 
B)  time cost 
C)  effort cost 
D)  physical cost 
E)  mental cost

Question 20

Which of the following is NOT a reason consumers give for why they don't like shopping in stores?

Accepted Answer

A)  don't like shopping 
B)  dealing with crowds 
C)  poorly informed salespeople 
D)  parking and traffic 
E)  All of the above are reasons consumers don't like shopping in stores. 
A)  don't like shopping 
B)  dealing with crowds 
C)  poorly informed salespeople 
D)  parking and traffic 
E)  All of the above are reasons consumers don't like shopping in stores.

Sales of additional items to customers who came to purchase an advertised item are referred to as _____.

All other things being equal, consumers tend to prefer _____.

Define "store image," and discuss five of the several dimensions of store image.

Which dimension of store image consists of quality, selection, style, and price components?

Define "online retailer image," and discuss four of the several dimensions of online retailer image.

Concern regarding credit card security is one of the major reasons given among those who are online but have never made a purchase online.

Unplanned purchases are further subdivided into which two categories?

The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?

Purchase of which product typically represents low social risk and low economic risk for consumers?

Multi-channel shoppers generally spend less money than single-channel shoppers.

Paul's grandchildren gave him a computer for Christmas, but he seldom uses it to shop. He only goes to the grocery store to restock his pantry once a month. In which online shopping segment does Paul belong?

Which of the following is a description of the shopping orientation known as Enthusiastic Shoppers?

Which of the following statements is FALSE regarding Internet retailing?

The top barrier(s) to Internet shopping is(are) ______.

Todd owns a discount sporting goods store, and several of the items in his store have a manufacturer's suggested retail price (MSRP) above Todd's lower price. Todd is using the MSRP as a(n) _____.

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a _____.

Perceived risk is considered a consumer characteristic as well as a product characteristic.

Which of the following is NOT a reason consumers give for why they don't like shopping in stores?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 17: Outlet Selection and Purchase

Sales of additional items to customers who came to purchase an advertised item are referred to as _____.

All other things being equal, consumers tend to prefer _____.

Define "store image," and discuss five of the several dimensions of store image.

Which dimension of store image consists of quality, selection, style, and price components?

Define "online retailer image," and discuss four of the several dimensions of online retailer image.

Concern regarding credit card security is one of the major reasons given among those who are online but have never made a purchase online.

Unplanned purchases are further subdivided into which two categories?

The purchase of products involves the risk that they may not perform as expected, causing which of the following to be high?

Purchase of which product typically represents low social risk and low economic risk for consumers?

Multi-channel shoppers generally spend less money than single-channel shoppers.

Paul's grandchildren gave him a computer for Christmas, but he seldom uses it to shop. He only goes to the grocery store to restock his pantry once a month. In which online shopping segment does Paul belong?

Which of the following is a description of the shopping orientation known as Enthusiastic Shoppers?

Which of the following statements is FALSE regarding Internet retailing?

The top barrier(s) to Internet shopping is(are) ______.

Todd owns a discount sporting goods store, and several of the items in his store have a manufacturer's suggested retail price (MSRP) above Todd's lower price. Todd is using the MSRP as a(n) _____.

A shopping style that puts particular emphasis on certain activities or shopping motivations is called a _____.

Perceived risk is considered a consumer characteristic as well as a product characteristic.

Which of the following is NOT a reason consumers give for why they don't like shopping in stores?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters