Exam 2: Claims

Explain how interests and ideologies influence certain segments of the population in their response to particular claims.How might claimsmakers use this knowledge to get the largest possible reaction to their claims?

The motivational frame is also known as

Directing claims toward an audience that you already know to be sympathetic to your cause

The term social problems marketplace draws our attention to the fact that

Grounds often include assertions regarding the

The argument that something should be done about motorcycle riders who do not wear helmets to keep health care costs lower is an example of a

Cultural resources are

It is stated in your text that "persuasive arguments share a rhetorical structure with three fundamental components." List and describe the three components of this rhetorical structure and offer examples of each.

Historical context influences cultural resources.Which kinds of claims are likely to resonate?

Ideologies usually emphasize particular

When a troubling condition piggybacks on a well-established problem,it means that