Question 1

The opening of a persuasive request should gain your reader's attention and interest.

Accepted Answer

A) True 
 B)False

Question 2

Only managers and high-level executives within organizations should learn to write persuasive messages.

Accepted Answer

A) True 
 B)False

Question 3

Megan is writing a sales letter to her clients. What should she do in the opening of her sales letter?

Accepted Answer

A)  Offer something valuable, promise a benefit to the reader, or use some other technique to gain the reader's attention 
B)  Convince the reader of the superiority of the product or service being sold 
C)  Motivate the reader to take action 
D)  Promise an incentive for responding by a specific date 
A)  Offer something valuable, promise a benefit to the reader, or use some other technique to gain the reader's attention 
B)  Convince the reader of the superiority of the product or service being sold 
C)  Motivate the reader to take action 
D)  Promise an incentive for responding by a specific date

Question 4

Online sales messages are generally much longer than traditional print sales messages.

Accepted Answer

A) True 
 B)False

Question 5

Although many companies use blogs and wikis internally, these tools have no external marketing uses.

Accepted Answer

A) True 
 B)False

The opening of a persuasive request should gain your reader's attention and interest.

Only managers and high-level executives within organizations should learn to write persuasive messages.

Megan is writing a sales letter to her clients. What should she do in the opening of her sales letter?

Online sales messages are generally much longer than traditional print sales messages.

Although many companies use blogs and wikis internally, these tools have no external marketing uses.

Communication Skills As Career Filters

Planning Business Messages

Composing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Bad News Messages

Informal Reports

Proposals and Formal Reports

Business Etiquette, Ethics, Teamwork, and Meetings

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following up

Document Formats

Proofreading and Corrections Symbols

Citation and Documentation Formats

Filters

Exam 8: Persuasive and Sales Messages

The opening of a persuasive request should gain your reader's attention and interest.

Only managers and high-level executives within organizations should learn to write persuasive messages.

Megan is writing a sales letter to her clients. What should she do in the opening of her sales letter?

Online sales messages are generally much longer than traditional print sales messages.

Although many companies use blogs and wikis internally, these tools have no external marketing uses.

Communication Skills As Career Filters

Planning Business Messages

Composing Business Messages

Revising Business Messages

Electronic Messages and Digital Media

Positive Messages

Bad News Messages

Informal Reports

Proposals and Formal Reports

Business Etiquette, Ethics, Teamwork, and Meetings

Business Presentations

The Job Search, Résumés, and Cover Letters

Interviewing and Following up

Document Formats

Proofreading and Corrections Symbols

Citation and Documentation Formats

Filters