Exam 13: Promotion and Pricing Strategies

A local bakery wanted to attract more customers, so it began offering a dozen bagels for $5 every Wednesday. The bakery is utilizing _____ pricing to increase its volume of sales.

A manufacturer that sells _____ is most likely to employ personal selling.

When a cereal producing company decreases the amount of cereal in a cereal box while keeping the volume of the cereal box the same, the company is trying to increase its profits through volume objectives.

One advantage of advertising in magazines is that they allow targeted messages.

Explain how marketers conduct breakeven analyses.

_____ advertising is used promote a specific viewpoint on a public issue as a way to influence public opinion and the legislative process about issues such as literacy, hunger and poverty, and alternative energy sources.

Breakeven analysis calculates the level of sales required to cover all of a company's fixed and variable costs.

Arda, the service manager for a local Nissan dealer, makes a point of sending out letters to all customers asking whether or not they are satisfied with their purchase. Arda is conducting a follow-up.

Odd pricing is used because retailers believe that consumers favor prices such as $3.99 or $249,999.

MATCHING Complete the following using the terms listed. -Retailers commonly use _____because they believe consumers favor amounts that sound less than they really are.

MATCHING Complete the following using the terms listed. -Through _____marketers coordinate all promotional activities to execute a unified, customer-focused promotional strategy.

Lubex, a car lubricant manufacturer, puts a sticker on your windshield to remind you when you are due for your next oil change. This is an example of which of the following promotional strategy objectives?

Although a salesperson's work can vary significantly from one company to another, it usually involves a mix of creative selling, missionary selling, and _____.

A pushing strategy is designed to motivate wholesalers and retailers.

Persuasive advertising is only used during a product's introductory period in order to improve the competitive status of the product.

The fundamental purpose of promotion is to persuade and influence customers to purchase a product.

MATCHING Complete the following using the terms listed. -_____promotes a good or service whose benefits are not readily apparent or whose purchase decision requires a close analysis of alternatives.

Positioning is an attempt by marketers to establish unique places for their products in the minds of consumers.

Sales of intangible products or services such as insurance often rely heavily on _____.

Creative selling involves a persuasive type of promotional presentation.