Exam 5: Analyzing Your Audience

To gather useful information about audience members' attitudes,beliefs,and values,you can develop a survey which asks two types of questions.Identify these two types of questions and provide an example of each.

A survey allows you to gather both demographic information and information about what audience members like or dislike,believe to be true or false,or think is good or bad about the topic or issues you are discussing.

People evaluate credibility by intentions,not by behavior.

You're deciding on a speech topic,but need some information from your audience.Rather than asking them to divulge their opinions out loud on a couple of topics,you design a short questionnaire.The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics.What form of survey are you using?

You credibility as a speaker-how you are perceived by your audience-is dependent on your sensitivity to the values and assumptions of your listeners.

A speaker who gathers information about the listeners,analyzes this information,and adapts his or her speech to them is demonstrating the idea of a(n)

List and explain three strategies you can use to customize your message to your audience.

When attempting to discover whether you and your audience members have similar cultural characteristics,are about the same age,and have relatively the same education level you are trying to establish

If the purpose of your speech was to persuade your listeners to do something,then the best indicators of your speaking success are

When Robert asked his class,"How many of you just don't have enough time to do all the things you want to do in a day?" as his speech introductory device,almost everyone in the audience raised their hands.This audience reaction is