Exam 7: The Mass Media and the Political Agenda

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Which of the following is a consequence of sound bite journalism?

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Research suggests that the media project a liberal ideological bias.

(True/False)
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Most journalists believe that it is more important to provide entertainment to viewers and readers than it is to investigate the claims of government and politicians.

(True/False)
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When top aides to President Clinton leaked his admission of an "inappropriate relationship" to Richard Berke of the New York Times,prior to Clinton's public admission before the grand jury,this was an example of a(n)

(Multiple Choice)
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Media programming on cable TV or the Internet that is focused on a particular interest and aimed at a particular audience is called

(Multiple Choice)
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The FCC's licensing authority stipulates that broadcasters must serve the public interest.

(True/False)
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In what ways has the relationship between the media and politicians changed in the time since Ronald Reagan was president? In what ways does President Obama face a different media than did Reagan? What are the consequences of these changes for presidential leadership?

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Increasing public attention to specific problems is a core feature of the media's ______ power.

(Multiple Choice)
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The watchdog orientation of the press is best characterized as neither liberal nor conservative but as reformist.

(True/False)
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How has the Cable News Network (CNN)changed television news reporting? Was this a good development? Explain.

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Research suggests that American journalists are more likely to consider themselves _____ than the general public.

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Which of the following statements about TV news coverage is TRUE?

(Multiple Choice)
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Most describe government and election news coverage as superficial,narrow,and limited.Explain what factors contribute to these tendencies in news coverage in the United States.Who do government officials and candidates blame for the nature of news coverage? Who do journalists blame? In your opinion,where should blame be placed?

(Essay)
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Describe how the media shape public opinion.What are the consequences of the media's influence on public opinion?

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Policy entrepreneurs are people who invest "political capital" in an issue.

(True/False)
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What effect did the events surrounding the Vietnam War and Watergate have on the news media and its relationship to politics and the American people? Was this a good development? Explain.

(Essay)
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Iyengar and Kinder's research found that TV news

(Multiple Choice)
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A common complaint about talking heads on broadcast television is that they offer "boring" coverage of events.

(True/False)
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Advertising revenue for online editions of print newspapers has proven to be a solid source of income and support,making up more than 50 percent of newspapers' total take from advertising.

(True/False)
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How has news coverage changed since Kennedy's presidency in 1960?

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