Exam 11: Designing Print and Online Documents

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The most effective way to distinguish one level of heading from another is to use different sizes of type.

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A page grid is a drawing, or map, in which areas of white space and text in a document are arranged clearly and consistently.

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Chapter 11 discusses four basic principles for designing effective documents and websites. One is contrast. What are the other three basic principles discussed in the chapter?

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The other three principles are proximity, alignment, and repetition.

If you know the audience for your website is diverse, what should you do?

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Text printed in uppercase letters is easier to read than text set in a mix of uppercase and lowercase letters.

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One of the main challenges of document design is using as few pages as possible while still making the document easy to read.

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A writer for a company headquartered in Texas is designing a 100-page report, the text of which will be single-spaced to reduce printing costs. If she wants the report to be as easy to read as possible, which of the following should the writer NOT do?

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margins serve four main purposes within a document. Identify two.

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You receive a progress report in which all of the first-level headings are in the same typeface and type size and have the same spacing and color. Which design principle do these characteristics reflect?

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What is the definition of queuing?

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In typography, what is leading?

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Which of the following is a guideline for creating effective links in online documents?

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In designing an entire document as opposed to individual pages, you will need to consider size, paper, bindings, and accessing aids.

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Which of these design features in a document does not primarily involve the principle of contrast?

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Chunking is the practice of using visual patterns to distinguish types of information so that readers can decide what they want to read.

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What is the difference between a serif typeface and a sans-serif typeface?

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An inappropriate choice in which of following areas has the highest potential to confuse an international audience?

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You are working on a brochure about your business. The type for the body text will be black and that for the section headings will be blue. What document-design principles are you implementing with these color choices?

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The following graphic shows a page from a user's manual. Which of the following should the writer of this manual NOT consider doing? The following graphic shows a page from a user's manual. Which of the following should the writer of this manual NOT consider doing?

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Which aspects of typography affect the white space of a document?

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