Exam 9: Data Collection Methods

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Both open-ended and closed-ended questionnaires are used in research. Which of the following statements is true?

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C

Likert scales are sometimes referred to as:

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C

Qualitative observation is usually done for exploratory purposes; it is also referred to as:

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B

The tendency for participants to respond to an item on a questionnaire in a way that does not reflect the real situation is called a _____.

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An item that directs participants to different follow-up questions depending on their response is called a _____.

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You wish to construct a tool that will measure a subject's perception of a concept using pairs of adjectives reflecting opposite feelings. A good choice would be:

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When data has been originally collected at an earlier time by a different person for a different purpose, this is often referred to as:

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Which of the following is not a method of data collection?

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A question during an interview such as, "Why do you feel that way," is called a _____.

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Which of the following is true concerning observations?

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