Question 1

Modeling your relationships after those you see in the media can be problematic because:

Accepted Answer

A)  Relationships in the media are usually realistic 
B)  Relationships in the media are usually diverse 
C)  Relationships in the media are usually unrealistic 
D)  Relationships in the media are usually challenging 
A)  Relationships in the media are usually realistic 
B)  Relationships in the media are usually diverse 
C)  Relationships in the media are usually unrealistic 
D)  Relationships in the media are usually challenging C

Question 2

An active consumer of media would be most likely to:

Accepted Answer

A)  Assign meaning to media messages 
B)  Ask others to explain meaning of media messages 
C)  Avoid media messages 
D)  Try not to resist media messages 
A)  Assign meaning to media messages 
B)  Ask others to explain meaning of media messages 
C)  Avoid media messages 
D)  Try not to resist media messages A

Question 3

According to uses and gratifications theory, if you watch a reality TV program such as 'Gene Simmons Family Jewels' for the very personal reason that you are a Kiss fan, even though you would admit this to none of your friends, you are using media for the following reason:

Accepted Answer

A)  Escapism 
B)  Reality exploration 
C)  Character reference 
D)  Incidental reasons 
A)  Escapism 
B)  Reality exploration 
C)  Character reference 
D)  Incidental reasons D

Question 4

The fact that media can allow you to withdraw from social interactions is not always negative because:

Accepted Answer

A)  You can be physically together but still maintain some privacy 
B)  You can terminate the relationship by changing media messages 
C)  You can start another relationship by modeling from media messages 
D)  You can be forced to talk about the media messages 
A)  You can be physically together but still maintain some privacy 
B)  You can terminate the relationship by changing media messages 
C)  You can start another relationship by modeling from media messages 
D)  You can be forced to talk about the media messages

Question 5

The most recent research on television viewing with family members, according to your authors, has discovered:

Accepted Answer

A)  Family television viewing is detrimental to family life 
B)  Family television viewing decreases social contact 
C)  Family television viewing increases budget costs 
D)  Family television viewing enhances family communication 
A)  Family television viewing is detrimental to family life 
B)  Family television viewing decreases social contact 
C)  Family television viewing increases budget costs 
D)  Family television viewing enhances family communication

Question 6

According to uses and gratifications theory, if you watch a TV program such as 'Friends' to see how the main characters resolve roommate conflicts so that you can model their behavior, you are using media for the following reason:

Accepted Answer

A)  Escapism 
B)  Reality exploration 
C)  Character reference 
D)  Incidental reasons 
A)  Escapism 
B)  Reality exploration 
C)  Character reference 
D)  Incidental reasons

Question 7

The concept of selective exposure explains:

Accepted Answer

A)  People usually seek out media that oppose their own existing beliefs, values, and attitudes 
B)  People are indifferent to media that oppose their own existing beliefs, values, and attitudes 
C)  People are not aware of media that support their own existing beliefs, values, and attitudes 
D)  People usually seek out media that support their own existing beliefs, values, and attitudes 
A)  People usually seek out media that oppose their own existing beliefs, values, and attitudes 
B)  People are indifferent to media that oppose their own existing beliefs, values, and attitudes 
C)  People are not aware of media that support their own existing beliefs, values, and attitudes 
D)  People usually seek out media that support their own existing beliefs, values, and attitudes

Question 8

Summarize the basic idea behind 'uses and gratifications' theory.

Accepted Answer

Uses and gratifications theory

Question 9

According to Cohen and Metzger, when it comes to our needs for control, these needs seem to be better fulfilled by:

Accepted Answer

A)  Personal relationships 
B)  The media 
C)  Both personal relationships and the media 
D)  Neither one 
A)  Personal relationships 
B)  The media 
C)  Both personal relationships and the media 
D)  Neither one

Question 10

Studies indicated that people do not use media in isolation but often use two or more media systems simultaneously, an activity referred to as concurrent media use.

Accepted Answer

A) True 
 B)False

Question 11

The concept of 'media literacy' implies:

Accepted Answer

A)  We learn less about the media by talking about it 
B)  We learn less about ourselves by talking about the media 
C)  We learn more about ourselves by talking about the media 
D)  We learn more about the media by talking about it 
A)  We learn less about the media by talking about it 
B)  We learn less about ourselves by talking about the media 
C)  We learn more about ourselves by talking about the media 
D)  We learn more about the media by talking about it

Question 12

When parents set rules and guidelines for what programs children can and cannot watch, they are enacting:

Accepted Answer

A)  Indirect rules for children's interpretation of television 
B)  Direct rules for children's interpretation of television 
C)  Indirect parental influence on children's interpretation of television 
D)  Direct parental influence on children's interpretation of television 
A)  Indirect rules for children's interpretation of television 
B)  Direct rules for children's interpretation of television 
C)  Indirect parental influence on children's interpretation of television 
D)  Direct parental influence on children's interpretation of television

Question 13

Your authors believe that we talk about media in everyday communication because:

Accepted Answer

A)  We have nothing better to talk about than the media 
B)  We gain insight into the media by discussing it with others 
C)  We fail to gain secondary information by discussing the media with others 
D)  We fail to gain critical thinking skills by discussing the media with others 
A)  We have nothing better to talk about than the media 
B)  We gain insight into the media by discussing it with others 
C)  We fail to gain secondary information by discussing the media with others 
D)  We fail to gain critical thinking skills by discussing the media with others

Question 14

When parents comment out loud about the messages or characters they see in a television program, they are enacting:

Accepted Answer

A)  Indirect rules for children's interpretation of television 
B)  Direct rules for children's interpretation of television 
C)  Indirect parental influence on children's interpretation of television 
D)  Direct parental influence on children's interpretation of television 
A)  Indirect rules for children's interpretation of television 
B)  Direct rules for children's interpretation of television 
C)  Indirect parental influence on children's interpretation of television 
D)  Direct parental influence on children's interpretation of television

Question 15

Explain the basic idea of the concept of 'selective exposure.'

Accepted Answer

People tend to engage more wit

Question 16

Identify why the early views of media as all-powerful, having an absolute/uniform influence on a mass audience, have been rejected by contemporary media scholars.

Accepted Answer

There is no such thing as a universally-

Question 17

Identify four relational needs satisfied through the shared use of media.

Accepted Answer

Promoting interaction, Withdra

Question 18

Give an example of a cultural or generational difference in the use of media.

Accepted Answer

In terms of culture, media do not exist

Question 19

The use of media as a shared relational activity enables people to accomplish certain relational needs. When Media enable interaction to take place, they address which relational need.

Accepted Answer

A)  Promoting interaction 
B)  Withdrawing from interaction 
C)  Differentiating relationships 
D)  Enacting and evaluating roles 
A)  Promoting interaction 
B)  Withdrawing from interaction 
C)  Differentiating relationships 
D)  Enacting and evaluating roles

Question 20

Media producers are becoming more likely to focus their products on smaller, specific audiences rather than mass audiences.

Accepted Answer

A) True 
 B)False

Modeling your relationships after those you see in the media can be problematic because:

An active consumer of media would be most likely to:

According to uses and gratifications theory, if you watch a reality TV program such as 'Gene Simmons Family Jewels' for the very personal reason that you are a Kiss fan, even though you would admit this to none of your friends, you are using media for the following reason:

The fact that media can allow you to withdraw from social interactions is not always negative because:

The most recent research on television viewing with family members, according to your authors, has discovered:

According to uses and gratifications theory, if you watch a TV program such as 'Friends' to see how the main characters resolve roommate conflicts so that you can model their behavior, you are using media for the following reason:

The concept of selective exposure explains:

Summarize the basic idea behind 'uses and gratifications' theory.

According to Cohen and Metzger, when it comes to our needs for control, these needs seem to be better fulfilled by:

Studies indicated that people do not use media in isolation but often use two or more media systems simultaneously, an activity referred to as concurrent media use.

The concept of 'media literacy' implies:

When parents set rules and guidelines for what programs children can and cannot watch, they are enacting:

Your authors believe that we talk about media in everyday communication because:

When parents comment out loud about the messages or characters they see in a television program, they are enacting:

Explain the basic idea of the concept of 'selective exposure.'

Identify why the early views of media as all-powerful, having an absolute/uniform influence on a mass audience, have been rejected by contemporary media scholars.

Identify four relational needs satisfied through the shared use of media.

Give an example of a cultural or generational difference in the use of media.

The use of media as a shared relational activity enables people to accomplish certain relational needs. When Media enable interaction to take place, they address which relational need.

Media producers are becoming more likely to focus their products on smaller, specific audiences rather than mass audiences.

An Overview of Everyday Communication

Verbal Communication

Nonverbal Communication

Listening

Identities and Perceptions

Talk and Interpersonal Relationships

Groups and Leaders

Culture and Communication

Technology in Everyday Life

Preparing for a Public Presentation

Developing a Public Presentation

Relating Through Informative Speeches and Persuasive Speeches

Delivering a Public Presentation

Interviewing

Filters

Exam 10: Relational Uses and Understanding of Media

Modeling your relationships after those you see in the media can be problematic because:

An active consumer of media would be most likely to:

According to uses and gratifications theory, if you watch a reality TV program such as 'Gene Simmons Family Jewels' for the very personal reason that you are a Kiss fan, even though you would admit this to none of your friends, you are using media for the following reason:

The fact that media can allow you to withdraw from social interactions is not always negative because:

The most recent research on television viewing with family members, according to your authors, has discovered:

According to uses and gratifications theory, if you watch a TV program such as 'Friends' to see how the main characters resolve roommate conflicts so that you can model their behavior, you are using media for the following reason:

The concept of selective exposure explains:

Summarize the basic idea behind 'uses and gratifications' theory.

According to Cohen and Metzger, when it comes to our needs for control, these needs seem to be better fulfilled by:

Studies indicated that people do not use media in isolation but often use two or more media systems simultaneously, an activity referred to as concurrent media use.

The concept of 'media literacy' implies:

When parents set rules and guidelines for what programs children can and cannot watch, they are enacting:

Your authors believe that we talk about media in everyday communication because:

When parents comment out loud about the messages or characters they see in a television program, they are enacting:

Explain the basic idea of the concept of 'selective exposure.'

Identify why the early views of media as all-powerful, having an absolute/uniform influence on a mass audience, have been rejected by contemporary media scholars.

Identify four relational needs satisfied through the shared use of media.

Give an example of a cultural or generational difference in the use of media.

The use of media as a shared relational activity enables people to accomplish certain relational needs. When Media enable interaction to take place, they address which relational need.

Media producers are becoming more likely to focus their products on smaller, specific audiences rather than mass audiences.

An Overview of Everyday Communication

Verbal Communication

Nonverbal Communication

Listening

Identities and Perceptions

Talk and Interpersonal Relationships

Groups and Leaders

Culture and Communication

Technology in Everyday Life

Preparing for a Public Presentation

Developing a Public Presentation

Relating Through Informative Speeches and Persuasive Speeches

Delivering a Public Presentation

Interviewing

Filters