Question 1

Internet advertising is more advantageous for buyers than for sellers.

Accepted Answer

A) True 
 B)False

Question 2

Advertisements that promote a product like the Canon Rebel digital camera are examples of _________ advertising,while advertising that promotes a certain political candidate is ___________ advertising.

Accepted Answer

A)  brand; product 
B)  product; advocacy 
C)  brand; advocacy 
D)  product; institutional 
E)  trade; product 
A)  brand; product 
B)  product; advocacy 
C)  brand; advocacy 
D)  product; institutional 
E)  trade; product

Question 3

What is a feature?

Accepted Answer

A feature is a tangi

Question 4

Shawna prefers Tim Hortons' coffee,but she will buy other types of coffee if a Tim Hortons is not conveniently located.She is exhibiting

Accepted Answer

A)  brand awareness. 
B)  brand indifference. 
C)  brand preference. 
D)  brand insistence. 
E)  licensed brand insistence. 
A)  brand awareness. 
B)  brand indifference. 
C)  brand preference. 
D)  brand insistence. 
E)  licensed brand insistence.

Question 5

The President's Choice brand (Loblaws Companies Ltd.)and the Life brand (Shoppers Drug Mart)are examples of private brands.

Accepted Answer

A) True 
 B)False

Question 6

What is a trademark?

Accepted Answer

A)  A universal product code 
B)  An operating license from the Canadian government 
C)  The exclusive legal right to use a brand name 
D)  Protection for an invention 
E)  A licensed brand 
A)  A universal product code 
B)  An operating license from the Canadian government 
C)  The exclusive legal right to use a brand name 
D)  Protection for an invention 
E)  A licensed brand

Question 7

Pencils,brooms,and gloves are examples of ________,while factories,water towers,and airplanes are examples of __________.

Accepted Answer

A)  capital items; expense items 
B)  supplies; installations 
C)  services; capital items 
D)  expense items; capital items 
E)  capital items; supplies 
A)  capital items; expense items 
B)  supplies; installations 
C)  services; capital items 
D)  expense items; capital items 
E)  capital items; supplies

Question 8

What is qualifying in terms of the personal selling process?

Accepted Answer

Qualifying is the step in the

Question 9

For industrial goods,the main difference between expense and capital items is the length of time they are used.

Accepted Answer

A) True 
 B)False

Question 10

The most obvious barrier to the global ad is language.When Coca-Cola first went to China,the translation of its name read "Bite the wax tadpole."

Accepted Answer

A) True 
 B)False

Question 11

The prominence of the Coca-Cola brand on a show like American Idol is an illustration of the product placement strategy.

Accepted Answer

A) True 
 B)False

Question 12

Mega Computers has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices.This is an example of a ________ strategy.

Accepted Answer

A)  product 
B)  pull 
C)  push 
D)  place 
E)  position 
A)  product 
B)  pull 
C)  push 
D)  place 
E)  position

Question 13

Ads for political candidates at election time and anti-drug commercials are examples of cooperative advertising.

Accepted Answer

A) True 
 B)False

Question 14

Lexington Corp.has been involved in a new product development process for several months.They have completed several preliminary tasks,the most recent of which was estimating costs and benefits for a proposed new product that looks promising.What should they do next?

Accepted Answer

A)  Business analysis 
B)  Test marketing 
C)  Product testing 
D)  Concept testing 
E)  Prototype development 
A)  Business analysis 
B)  Test marketing 
C)  Product testing 
D)  Concept testing 
E)  Prototype development

Question 15

In addition to increasing sales,what are four additional possible objectives of any promotion?

Accepted Answer

- four objectives: 
- communic

Question 16

The idea of cloning dinosaurs from fossil DNA cannot be copyrighted,but Michael Crichton,the author of Jurassic Park,had a copyright for his novel.This illustrates the fact that copyrights apply to the tangible expressions of an idea,not to the idea itself.

Accepted Answer

A) True 
 B)False

Question 17

The term "promotional mix" refers to the combination of advertising,personal selling,sales promotions,and publicity/public relations in a company's promotion efforts.

Accepted Answer

A) True 
 B)False

Question 18

What is prospecting?

Accepted Answer

Prospecting is the step in the

Question 19

All of the following are weaknesses of internet marketing except

Accepted Answer

A)  profitability. 
B)  information overload. 
C)  limited markets. 
D)  future prospects. 
E)  consumer concerns about security issues. 
A)  profitability. 
B)  information overload. 
C)  limited markets. 
D)  future prospects. 
E)  consumer concerns about security issues.

Question 20

The Consumer Packaging and Labelling Act has two main purposes:

Accepted Answer

A)  To restrict what cigarette and alcohol manufacturers can say on the labels of their products,and to provide a set of rules for packaging and labelling of consumer products 
B)  To state packaging requirements for consumer goods,and to state packaging requirements for industrial goods 
C)  To state packaging and labelling requirements for goods,and to state packaging requirements for services 
D)  To provide a set of rules for packaging and labelling of consumer products,and to ensure that the manufacturer provides full and factual information on labels 
E)  To make sure that product quantities are stated in English and French and to ensure that the manufacturer provides full and factual information on labels 
A)  To restrict what cigarette and alcohol manufacturers can say on the labels of their products,and to provide a set of rules for packaging and labelling of consumer products 
B)  To state packaging requirements for consumer goods,and to state packaging requirements for industrial goods 
C)  To state packaging and labelling requirements for goods,and to state packaging requirements for services 
D)  To provide a set of rules for packaging and labelling of consumer products,and to ensure that the manufacturer provides full and factual information on labels 
E)  To make sure that product quantities are stated in English and French and to ensure that the manufacturer provides full and factual information on labels

Internet advertising is more advantageous for buyers than for sellers.

Advertisements that promote a product like the Canon Rebel digital camera are examples of _ advertising,while advertising that promotes a certain political candidate is ___ advertising.

What is a feature?

Shawna prefers Tim Hortons' coffee,but she will buy other types of coffee if a Tim Hortons is not conveniently located.She is exhibiting

The President's Choice brand (Loblaws Companies Ltd.)and the Life brand (Shoppers Drug Mart)are examples of private brands.

What is a trademark?

Pencils,brooms,and gloves are examples of ,while factories,water towers,and airplanes are examples of __.

What is qualifying in terms of the personal selling process?

For industrial goods,the main difference between expense and capital items is the length of time they are used.

The most obvious barrier to the global ad is language.When Coca-Cola first went to China,the translation of its name read "Bite the wax tadpole."

The prominence of the Coca-Cola brand on a show like American Idol is an illustration of the product placement strategy.

Mega Computers has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices.This is an example of a ________ strategy.

Ads for political candidates at election time and anti-drug commercials are examples of cooperative advertising.

Lexington Corp.has been involved in a new product development process for several months.They have completed several preliminary tasks,the most recent of which was estimating costs and benefits for a proposed new product that looks promising.What should they do next?

In addition to increasing sales,what are four additional possible objectives of any promotion?

The idea of cloning dinosaurs from fossil DNA cannot be copyrighted,but Michael Crichton,the author of Jurassic Park,had a copyright for his novel.This illustrates the fact that copyrights apply to the tangible expressions of an idea,not to the idea itself.

The term "promotional mix" refers to the combination of advertising,personal selling,sales promotions,and publicity/public relations in a company's promotion efforts.

What is prospecting?

All of the following are weaknesses of internet marketing except

The Consumer Packaging and Labelling Act has two main purposes:

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Exam 16: Developing and Promoting Goods and Services

Internet advertising is more advantageous for buyers than for sellers.

Advertisements that promote a product like the Canon Rebel digital camera are examples of _________ advertising,while advertising that promotes a certain political candidate is ___________ advertising.

What is a feature?

Shawna prefers Tim Hortons' coffee,but she will buy other types of coffee if a Tim Hortons is not conveniently located.She is exhibiting

The President's Choice brand (Loblaws Companies Ltd.)and the Life brand (Shoppers Drug Mart)are examples of private brands.

What is a trademark?

Pencils,brooms,and gloves are examples of ________,while factories,water towers,and airplanes are examples of __________.

What is qualifying in terms of the personal selling process?

For industrial goods,the main difference between expense and capital items is the length of time they are used.

The most obvious barrier to the global ad is language.When Coca-Cola first went to China,the translation of its name read "Bite the wax tadpole."

The prominence of the Coca-Cola brand on a show like American Idol is an illustration of the product placement strategy.

Mega Computers has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices.This is an example of a ________ strategy.

Ads for political candidates at election time and anti-drug commercials are examples of cooperative advertising.

Lexington Corp.has been involved in a new product development process for several months.They have completed several preliminary tasks,the most recent of which was estimating costs and benefits for a proposed new product that looks promising.What should they do next?

In addition to increasing sales,what are four additional possible objectives of any promotion?

The idea of cloning dinosaurs from fossil DNA cannot be copyrighted,but Michael Crichton,the author of Jurassic Park,had a copyright for his novel.This illustrates the fact that copyrights apply to the tangible expressions of an idea,not to the idea itself.

The term "promotional mix" refers to the combination of advertising,personal selling,sales promotions,and publicity/public relations in a company's promotion efforts.

What is prospecting?

All of the following are weaknesses of internet marketing except

The Consumer Packaging and Labelling Act has two main purposes:

Understanding the Canadian Business System

Understanding the Environments of Business

Conducting Business Ethically and Responsibly

Understanding Entrepreneurship, small Business, and New Venture Creation

The Global Context of Business

Managing the Business Enterprise

Managing Human Resources

Understanding Labourmanagement Relations

Motivating and Leading Employees

Producing Goods and Services

Increasing Productivity and Quality

Managing Information Systems and Communication Technology

Understanding Accounting Issues

Understanding Marketing Processes and Consumer Behaviour

Pricing and Distributing Goods and Services

Understanding Money and Banking

Understanding Securities and Investments

Financial Decisions and Risk Management

Filters

Advertisements that promote a product like the Canon Rebel digital camera are examples of _ advertising,while advertising that promotes a certain political candidate is ___ advertising.

Pencils,brooms,and gloves are examples of ,while factories,water towers,and airplanes are examples of __.