Exam 15: Understanding Marketing Processes and Consumer Behaviour

On the first day of your new job,you notice that your wardrobe is not up to company standards.You are at the ________ stage of the consumer buying process.

In terms of the 4 Ps,promotion is more important in selling toys than it is in selling nails.

Segmenting a market by postal codes is an example of segmentation by

Information seeking is the first stage in the consumer buying process.

Describe the four utilities provided by marketing.

Identify the five steps in the consumer buying process.

Sally spent the day in the local grocery store passing out free samples of a new potato chip.Sally gave every second customer the new chip with dip and every other customer the new chip without dip.What type of research was Sally conducting?

Which of the following is not true of the international marketing mix?

Bubbly Inc.has decided to introduce a new line of energy drinks.It does not have the financial resources to widely promote its new product line,but it can make a real impact if it carefully chooses a specific market segment.The CEO of Bubbly thinks the best idea is to market the product to young males,but the VP of Marketing thinks that targeting female professionals is much more likely to lead to success for the new product line.If the following facts were known,which one would weaken the VP of Marketing's position?

One of the results of adopting the marketing concept is that the firm

When UPS asked customers how the company could improve its service,UPS was using

Changing social values have forced companies to develop and promote new products for individual consumers,but industrial customers have not been affected nearly as much.

Factors such nationality,race,and religion are psychographic variables in market segmentation.

Which elements of the marketing mix would apply to a successful small business owner?

Describe the key factors that influence the consumer buying process.

Companies in Poland have succeeded in overcoming consumer resistance to credit by promoting the safety and desirability of using credit rather than depending solely on cash.This is an example of the use of a __________ variable in market segmentation.

The Delivery Company has an extensive distribution network in Canada.They buy products directly from manufacturers and distribute them to small retailers at a nominal mark-up.What market do they belong to?

You and your spouse notice that the sports car you currently own is not going to be suitable for travelling when the new baby comes along.You are in the problem recognition stage of the consumer buying process.

To help you decide which new suit to purchase for your job interview,you ask a trusted friend to give you her opinion on each of the suits you're looking at.You are in the ________ stage of the consumer buying process.

Market research can occur at any point in a product's existence.Briefly discuss each step in the research process.