Exam 7: International Strategy: Creating Value in Global Markets

Which one of the following is not a strength of transnational strategies?

Green tea Oreos in China,chocolate and peanut butter Oreos in Indonesia,and banana dulce de leche Oreos in Argentina are examples of Kraft using ________ strategy.

Trading blocs and free trade zones erode the rise of international expansion.

________ occurs when a firm decides to utilize other firms to perform value-creating activities that were previously performed in-house.

Theodore Levitt,a marketing strategist,argued that people around the world are willing to sacrifice preferences in product features,functions,and design for lower prices and lower quality.

A firm can establish a wholly owned subsidiary by

Shared Arabic language and the Muslim religion is one reason that explains regionalism tendencies in

To be responsive to local pressures,companies must ________ their offerings and strategies from country to country to reflect local consumer preferences.

Many international firms are increasing their efforts to market their products and services to countries such as India and China as the ranks of their middle class continue to increase.

________ are groups of countries that agree to increase trade among them by lowering trade barriers.

Which one of the following explains why so few firms are global?

The form of entry strategy into international operations that offers the lowest level of control for the domestic corporation would be

Increasing international exchange in goods and services can run into the difficulty of one offering that meets the needs of customers at differing income levels.

In the quest to achieve competitive advantage in global markets,competitive pressures require that firms do what they can to ________ unit costs so that consumers will not perceive their product and service offerings as too expensive.

In the Porter diamond-of-national-advantage framework,which of the following factors does not affect competitiveness of a nation?

Which of the following is a reason for the rise in regional expansion?

Two opposing pressures that managers face when they compete in foreign markets are cost reduction and adaptation to foreign markets.

In considering the transnational strategy,Nestle evaluates the limits of decentralization.The closer they are to the consumer in activities such as branding and pricing,the more they tend to decentralize.The more they deal with production and logistics,the more they centralize decision-making.The production and logistics decisions involve ________ activities.

What are the four basic types of international strategies that a company may pursue? Explain how the selection of one of these strategies is largely dependent on the relative pressure on the firm to address cost reduction and adaptation to local markets.

Industries in which proportionally more value is added in upstream activities are more likely to benefit from a global strategy than those in which more value is added downstream (closer to the customer).