Question 1

An effective presentation of the research report should be tailored to the audience that
receives the report.

Accepted Answer

A) True 
 B)False  True

Question 2

Typically,which section of a research report contains the most pages?

Accepted Answer

A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Findings 
A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Findings E

Question 3

Typically,which of the components of the research report is the most difficult to write?

Accepted Answer

A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page 
A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page D

Question 4

All of the following should be included in the methodology section of a research report
EXCEPT:

Accepted Answer

A) detailed information on the statistical procedures. 
B) how the sample was selected. 
C) the number of people interviewed. 
D) how people were surveyed. 
E) why these people were interviewed. 
A) detailed information on the statistical procedures. 
B) how the sample was selected. 
C) the number of people interviewed. 
D) how people were surveyed. 
E) why these people were interviewed.

Question 5

Which component of the research report should state the goal of the research and the
Decisions that need to be made?

Accepted Answer

A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page 
A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page

Question 6

Typically,all of the following should appear in an Appendix of a research report
EXCEPT:

Accepted Answer

A) detailed explanations of the statistical procedures. 
B) a copy of the questionnaire. 
C) a set of cross-tabulations for every item in the survey. 
D) the findings. 
E) detailed research procedures on special research techniques. 
A) detailed explanations of the statistical procedures. 
B) a copy of the questionnaire. 
C) a set of cross-tabulations for every item in the survey. 
D) the findings. 
E) detailed research procedures on special research techniques.

Question 7

In a research report,the recommendations are derived by the process of induction.

Accepted Answer

A) True 
 B)False

Question 8

Which component of the research report should state how the research was done and why
It was done in that way?

Accepted Answer

A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Methodology 
A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Methodology

Question 9

The Executive summary of a research report should contain all of the following
EXCEPT:

Accepted Answer

A) what the research found. 
B) what the data mean. 
C) detailed statistical procedures. 
D) what action should be taken. 
E) key findings. 
A) what the research found. 
B) what the data mean. 
C) detailed statistical procedures. 
D) what action should be taken. 
E) key findings.

Question 10

The Executive Summary of a research report should summarize every statistical finding
of the project.

Accepted Answer

A) True 
 B)False

Question 11

All research reports should include recommendations from the researcher.

Accepted Answer

A) True 
 B)False

Question 12

All of the following should be included on the title page of a research report EXCEPT:

Accepted Answer

A) the name of the project. 
B) the name of the client organization. 
C) the name of the research firm. 
D) the date of the report. 
E) the executive summary. 
A) the name of the project. 
B) the name of the client organization. 
C) the name of the research firm. 
D) the date of the report. 
E) the executive summary.

Question 13

For a researcher writing her first research report,typically the most difficult section to
Write is:

Accepted Answer

A) the background. 
B) the interpretation of the findings to obtain conclusions and recommendations. 
C) the Appendices. 
D) the executive summary. 
E) the methodology. 
A) the background. 
B) the interpretation of the findings to obtain conclusions and recommendations. 
C) the Appendices. 
D) the executive summary. 
E) the methodology.

Question 14

In a research report,the conclusions are derived by what process?

Accepted Answer

A) Recommendations 
B) Induction 
C) Chi-square analysis 
D) Deduction 
E) Statistical analysis 
A) Recommendations 
B) Induction 
C) Chi-square analysis 
D) Deduction 
E) Statistical analysis

Question 15

In a research report,the generalizations that answer the questions raised by the research
Objectives are called the ________________ .

Accepted Answer

A) preface. 
B) appendix. 
C) conclusions. 
D) background. 
E) findings. 
A) preface. 
B) appendix. 
C) conclusions. 
D) background. 
E) findings.

Question 16

The design and execution of a research project should be based on the objectives for the
study.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following dominates the market in terms of creating the format and
Preparation of marketing research reports?

Accepted Answer

A) SPSS 
B) Microsoft's Word 
C) SAS 
D) Microsoft's Excel 
E) Microsoft's PowerPoint 
A) SPSS 
B) Microsoft's Word 
C) SAS 
D) Microsoft's Excel 
E) Microsoft's PowerPoint

Question 18

Which of the following components of a research report should contain the major
Sections of the report along with their page numbers in the report?

Accepted Answer

A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page 
A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page

Question 19

The recommendations included in a research report are created by what type of process?

Accepted Answer

A) ANOVA 
B) Induction 
C) Chi-square analysis 
D) Deduction 
E) Statistical analysis 
A) ANOVA 
B) Induction 
C) Chi-square analysis 
D) Deduction 
E) Statistical analysis

Question 20

In which section of a research report should the survey questionnaire be included?

Accepted Answer

A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page 
A) Background 
B) Table of contents 
C) Appendix 
D) Executive summary 
E) Title page

Exam 19: Communicating the Research Results

An effective presentation of the research report should be tailored to the audience that receives the report.

Typically,which section of a research report contains the most pages?

Typically,which of the components of the research report is the most difficult to write?

All of the following should be included in the methodology section of a research report EXCEPT:

Which component of the research report should state the goal of the research and the Decisions that need to be made?

Typically,all of the following should appear in an Appendix of a research report EXCEPT:

In a research report,the recommendations are derived by the process of induction.

Which component of the research report should state how the research was done and why It was done in that way?

The Executive summary of a research report should contain all of the following EXCEPT:

The Executive Summary of a research report should summarize every statistical finding of the project.

All research reports should include recommendations from the researcher.

All of the following should be included on the title page of a research report EXCEPT:

For a researcher writing her first research report,typically the most difficult section to Write is:

In a research report,the conclusions are derived by what process?

In a research report,the generalizations that answer the questions raised by the research Objectives are called the ________________ .

The design and execution of a research project should be based on the objectives for the study.

Which of the following dominates the market in terms of creating the format and Preparation of marketing research reports?

Which of the following components of a research report should contain the major Sections of the report along with their page numbers in the report?

The recommendations included in a research report are created by what type of process?

In which section of a research report should the survey questionnaire be included?

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

Online Marketing Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

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