Exam 15: Data Processing and Fundamental Data Analysis

If 200 people were asked a question during an in-depth interview,and 25 of them Answered: "Don't Know," how many people should be analyzed as answering the question?

The process of converting information so that it can be read by a computer is called:

It is very important to precode answers to open-ended questions on a survey.

During an in-depth personal interview,the interviewer should record the respondent's responses verbatim.

Data that can be shown as a line chart can also be shown as a bar chart.

The process of checking completed interviews to find mistakes that were made by the Interviewer is called:

What is the mean of the following set of scores? 2 4 8 6 3

Which of the following would be the best way to summarize the "average income" in Webster Groves,Missouri?

When information is checked for violation of skip patterns during data entry,this process Is called:

When the instructions for an interviewer tell the interviewer to go ahead to Question #20 If the respondent answers "No" to Question #16,this is an example of a(n):

When a field supervisor phones respondents who were interviewed yesterday in a shopping mall to ask them if they were asked a few critical questions during the interview,this is part of the process of:

Which of the following is the simplest form of graph in marketing research?

Descriptive statistics are the most efficient way to summarize large data sets.

The variance of a set of data is equal to:

For each cell in a cross-tabulation,there are three percentage figures that can be recorded.

Which of the following graphs would be the simplest way to report the net income of Wal-Mart over the 10-year period?

A table that shows the number of respondents who gave each possible answer to each Question in the data set is called a(n):

When the responses to one question on a survey are compared to the responses of another Question on that survey,this process is called:

During a taste test for a new type of chili,if the respondent,when asked how they liked The taste,replied: "It was pretty good." If the interviewer then asks: "What do you mean by 'pretty good'"?,what type of technique is the interviewer using?

The final computer check of data that has been entered into a computer is called: