Exam 12: A: Questionnaire Design

One of the characteristics that separates multiple choice questions from scaled questions is that scaled questions attempt to capture the intensity of the respondent's feelings.

Which of the following is not characteristic of open-ended questions?

A researcher wants to develop a questionnaire that asks users of the product different questions than non-users.What technique should s/he use to accomplish this?

"Do you own a cell phone? ____YES ____NO" is an example of which type of question format?

Preparing the final questionnaire copy is the last step in the questionnaire design process.

What are Field Management Companies and when are they cost effective?

A screening question is used to:

Which of the following is not a true statement concerning questionnaire development and the Internet?

A questionnaire developed for adults should not be modified for a study with children.

A yes-no question is an example of a dichotomous question.

Which of the following is not part of the criteria for a good questionnaire?

Today,Facebook can be used as a survey research platform.

Survey objectives should utilize abbreviations and slang.

In the marketing research process,the questionnaire precedes survey objectives and comes after data analysis.

What type of question is the following? Which of the following age categories best describes your age? ____0-18 ____19-24 ____25-34 ____35 and over

When writing a questionnaire,it is often effective to use industry jargon.

Why do open-ended questions require more time (and money)to evaluate than closed-ended questions?

Which of the following is an incorrect statement concerning questionnaire layout?

Counterbiasing statements are typically made near the beginning of a survey.

Once the questionnaire has been designed and pretested,the researcher can decide on how the data will be collected.