Question 1

A Web page can come from a source that is educational,nonprofit,commercial,government,and so forth,and this location is called a(n):

Accepted Answer

A) cookie. 
B) blog. 
C) community. 
D) domain. 
E) newsgroup. 
A) cookie. 
B) blog. 
C) community. 
D) domain. 
E) newsgroup. D

Question 2

When the sales department of a company gets access to the company's panel membership list and tries to sell the company's products to these panel members without their permission,this practice is called:

Accepted Answer

A) sugging. 
B) open recruitment. 
C) newsgroup reporting. 
D) recruiting. 
E) closed recruitment. 
A) sugging. 
B) open recruitment. 
C) newsgroup reporting. 
D) recruiting. 
E) closed recruitment. A

Question 3

When people are "intercepted" when they are surfing the Internet by ads and asked to serve on an Internet panel,this is known as:

Accepted Answer

A) open recruitment. 
B) diagonal recruitment. 
C) closed recruitment. 
D) unrestricted recruitment. 
E) imaginary recruitment. 
A) open recruitment. 
B) diagonal recruitment. 
C) closed recruitment. 
D) unrestricted recruitment. 
E) imaginary recruitment. A

Question 4

When Marriott Hotels invites former guests to participate in an Internet panel of its customers,this is an example of:

Accepted Answer

A) open recruitment. 
B) unrestricted recruitment. 
C) closed online panel recruitment. 
D) diagonal recruitment. 
E) open online panel recruitment. 
A) open recruitment. 
B) unrestricted recruitment. 
C) closed online panel recruitment. 
D) diagonal recruitment. 
E) open online panel recruitment.

Question 5

The most important factor in the quality of traditional face-to-face focus group research is the skill of the moderator.

Accepted Answer

A) True 
 B)False

Question 6

When a company invites pre-validated customers to join an online panel discussion of other customers,this is called:

Accepted Answer

A) open recruitment. 
B) unrestricted recruitment. 
C) closed online panel recruitment. 
D) diagonal recruitment. 
E) open online panel recruitment. 
A) open recruitment. 
B) unrestricted recruitment. 
C) closed online panel recruitment. 
D) diagonal recruitment. 
E) open online panel recruitment.

Question 7

A text file that is placed on a user's computer to identify this user when he or she revisits this Web site in the future is called a(n):

Accepted Answer

A) cookie. 
B) blog. 
C) banner. 
D) newsgroup. 
E) community. 
A) cookie. 
B) blog. 
C) banner. 
D) newsgroup. 
E) community.

Question 8

All of the following are advantages of online surveys EXCEPT:

Accepted Answer

A) rapid deployment. 
B) lower costs. 
C) high response rates. 
D) the needed sampling frame may not be available. 
E) real-time reporting. 
A) rapid deployment. 
B) lower costs. 
C) high response rates. 
D) the needed sampling frame may not be available. 
E) real-time reporting.

Question 9

Online survey research is the most popular mode of data collection in marketing research in the U.S.

Accepted Answer

A) True 
 B)False

Question 10

When a research participant is given a private blog where he can answer a series of questions at his convenience by creating an immediate perfect transcription of his comments,this is called:

Accepted Answer

A) online individual depth interviewing. 
B) an online focus group. 
C) a web community. 
D) a panel group. 
E) sugging. 
A) online individual depth interviewing. 
B) an online focus group. 
C) a web community. 
D) a panel group. 
E) sugging.

Question 11

A frequent,chronological publication of personal thoughts and Web links is called a(n):

Accepted Answer

A) cookie. 
B) banner. 
C) blog. 
D) Web page. 
E) panel. 
A) cookie. 
B) banner. 
C) blog. 
D) Web page. 
E) panel.

Question 12

All of the following are disadvantages of online focus groups EXCEPT:

Accepted Answer

A) it is very difficult to create group dynamics. 
B) the group cannot be observed behind a one-way mirror. 
C) loss of nonverbal cues. 
D) access to hard-to-reach target population members. 
E) product prototypes cannot be given to the group to examine. 
A) it is very difficult to create group dynamics. 
B) the group cannot be observed behind a one-way mirror. 
C) loss of nonverbal cues. 
D) access to hard-to-reach target population members. 
E) product prototypes cannot be given to the group to examine.

Question 13

About what percentage of U.S.mobile Internet users access the Internet from their mobile phones daily?

Accepted Answer

A) 10 percent 
B) 20 percent 
C) 30 percent 
D) 40 percent 
E) 50 percent 
A) 10 percent 
B) 20 percent 
C) 30 percent 
D) 40 percent 
E) 50 percent

Question 14

The fact that online surveys can be sent to thousands of potential respondents at one time is called:

Accepted Answer

A) ready personalization. 
B) increased costs. 
C) rapid deployment. 
D) a learning community. 
E) a newsgroup. 
A) ready personalization. 
B) increased costs. 
C) rapid deployment. 
D) a learning community. 
E) a newsgroup.

Question 15

Focus groups are the primary form of online qualitative research in the U.S.

Accepted Answer

A) True 
 B)False

Question 16

A key factor in the increase of online panel research is the declining response rates of telephone interviews.

Accepted Answer

A) True 
 B)False

Question 17

The Internet is proving to be a very effective tool to recruit focus group participants with defined demographic and behavioral composition.

Accepted Answer

A) True 
 B)False

Question 18

When BMW owners in St.Louis are asked by BMW USA to join an online panel of owners of BMW's in Missouri,this is an example of:

Accepted Answer

A) open recruitment. 
B) unrestricted recruitment. 
C) closed online panel recruitment. 
D) diagonal recruitment. 
E) open online panel recruitment. 
A) open recruitment. 
B) unrestricted recruitment. 
C) closed online panel recruitment. 
D) diagonal recruitment. 
E) open online panel recruitment.

Question 19

All of the following are advantages of online focus groups EXCEPT:

Accepted Answer

A) lower costs. 
B) loss of nonverbal signals from the respondents. 
C) faster turnaround time. 
D) the ability of respondents to be separate geographically. 
E) travel savings. 
A) lower costs. 
B) loss of nonverbal signals from the respondents. 
C) faster turnaround time. 
D) the ability of respondents to be separate geographically. 
E) travel savings.

Question 20

What type of incentive model for online panels is used by a company when it offers participants in the panel to participate in a drawing for a desirable prize,such as a free trip to Hawaii?

Accepted Answer

A) Pay-all incentive model 
B) Community incentive model 
C) Unrestricted incentive model 
D) Sweepstakes model 
E) Newsgroup incentive model 
A) Pay-all incentive model 
B) Community incentive model 
C) Unrestricted incentive model 
D) Sweepstakes model 
E) Newsgroup incentive model

Exam 7: Online Marketing Research

A Web page can come from a source that is educational,nonprofit,commercial,government,and so forth,and this location is called a(n):

When the sales department of a company gets access to the company's panel membership list and tries to sell the company's products to these panel members without their permission,this practice is called:

When people are "intercepted" when they are surfing the Internet by ads and asked to serve on an Internet panel,this is known as:

When Marriott Hotels invites former guests to participate in an Internet panel of its customers,this is an example of:

The most important factor in the quality of traditional face-to-face focus group research is the skill of the moderator.

When a company invites pre-validated customers to join an online panel discussion of other customers,this is called:

A text file that is placed on a user's computer to identify this user when he or she revisits this Web site in the future is called a(n):

All of the following are advantages of online surveys EXCEPT:

Online survey research is the most popular mode of data collection in marketing research in the U.S.

When a research participant is given a private blog where he can answer a series of questions at his convenience by creating an immediate perfect transcription of his comments,this is called:

A frequent,chronological publication of personal thoughts and Web links is called a(n):

All of the following are disadvantages of online focus groups EXCEPT:

About what percentage of U.S.mobile Internet users access the Internet from their mobile phones daily?

The fact that online surveys can be sent to thousands of potential respondents at one time is called:

Focus groups are the primary form of online qualitative research in the U.S.

A key factor in the increase of online panel research is the declining response rates of telephone interviews.

The Internet is proving to be a very effective tool to recruit focus group participants with defined demographic and behavioral composition.

When BMW owners in St.Louis are asked by BMW USA to join an online panel of owners of BMW's in Missouri,this is an example of:

All of the following are advantages of online focus groups EXCEPT:

What type of incentive model for online panels is used by a company when it offers participants in the panel to participate in a drawing for a desirable prize,such as a free trip to Hawaii?

The Role of Marketing Research in Management Decision Making

A: The Role of Marketing Research in Management Decision Making

The Marketing Research Industry and Research Ethics

A: The Marketing Research Industry and Research Ethics

Problem Definition,exploratory Research,and the Research Process

A: Problem Definition and the Research Process

Secondary Data and Databases

A: Secondary Data and Databases

Qualitative Research

A: Qualitative Research

Traditional Survey Research

A: Traditional Survey Research

A: Online Marketing Research

Primary Data Collection: Observation

A: Primary Data Collection: Observation

Primary Data Collection: Experimentation and Test Markets

A: Primary Data Collection: Experimentation and Test Markets

The Concept of Measurement

A: The Concept of Measurement

Using Measurement Scales to Build Marketing Effectiveness

A: Using Measurement Scales to Build Marketing Effectiveness

Questionnaire Design

A: Questionnaire Design

Basic Sampling Issues

A: Basic Sampling Issues

Sample Size Determination

A: Sample Size Determination

Data Processing and Fundamental Data Analysis

A: Data Processing and Fundamental Data Analysis

Statistical Testing of Differences and Relationships

A: Statistical Testing of Differences and Relationships

Bivariate Correlation and Regression

A: Bivariate Correlation and Regression

Multivariate Data Analysis

A: Multivariate Data Analysis

Communicating the Research Results

A: Communicating the Research Results

Managing Marketing Research

A: Managing Marketing Research

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