Exam 5: A: Qualitative Research

Compared to quantitative research,qualitative studies tend to have _________samples.

Quantitative studies allow for more probing than qualitative studies.

When conducting in-depth interviews,sometimes the respondents present a real challenge to the interviewer.According to the chapter,which of the following was not an example of a problem respondent?

Of the following,which is not an advantage of focus group research?

Focus groups are often used in the process of defining and/or refining concepts.

Which of the following is not an advantage of depth interviews over focus groups?

Training in psychology is useful for qualitative researchers.

During the focus group interview,it is imperative that the focus group moderator:

Focus groups are most likely to be used by ______________ companies.

Which of the following types of research facilitates question probing?

If a researcher wants to make a multi-million dollar decision as to whether to launch a new product s/he would be well advised to use:

Giambattista Vico,one whose work spawned the idea/creation of the qualitative approach,wrote that only people can understand people and that they do so through a faculty called intuitive understanding.

Which of the following is not a characteristic of qualitative research?

You have just conducted a set of focus groups for a client,and the results are positive about launching a new product.What words of caution would you give the client before they make this multi-million dollar decision?

Which of the following is the primary reason or underlying rationale for conducting focus groups?

Professional respondents are actively recruited as focus group participants.

Most focus group participants are recruited via door-to-door interviews.

As the first stage of a comprehensive physician-satisfaction study,a hospital wants a market researcher to interview about 20% of its 100 physicians.There is known to be quite a bit of animosity between primary care physicians and specialty physicians,as well as between physicians with less than five years of tenure with the hospital and those with five or more years of tenure.Recommend a qualitative analysis technique and give reasons for your selection.

A word association test is______________.

What is the medium that makes research work?