Question 1

How does business intelligence help marketers identify changes in the purchasing patterns of customers?

Accepted Answer

Retailers know that important life event

Question 2

What are the three primary activities in the business intelligence process?

Accepted Answer

The three primary activities in the busi

Question 3

Which of the following statements is true of business intelligence (BI)publishing alternatives?

Accepted Answer

A) The skills required to publish static content are extremely high. 
B) It is more difficult to publish dynamic BI than to publish static content. 
C) The skills required to create a publishing application for static content is high. 
D) Push options for Web servers are manual. 
A) The skills required to publish static content are extremely high. 
B) It is more difficult to publish dynamic BI than to publish static content. 
C) The skills required to create a publishing application for static content is high. 
D) Push options for Web servers are manual.

Question 4

A data warehouse is a facility for managing an organization's business intelligence data.

Accepted Answer

A) True 
 B)False

Question 5

The results generated in the map phase are combined in the ________ phase.

Accepted Answer

A) pig 
B) control 
C) reduce 
D) construct 
A) pig 
B) control 
C) reduce 
D) construct

Question 6

________ are reports produced when something out of predefined bounds occurs.

Accepted Answer

A) Exception reports 
B) Static reports 
C) Dynamic reports 
D) Subscription reports 
A) Exception reports 
B) Static reports 
C) Dynamic reports 
D) Subscription reports

Question 7

Push publishing requires a user to request BI results.

Accepted Answer

A) True 
 B)False

Question 8

________ refers to the level of detail represented by data.

Accepted Answer

A) Abstraction 
B) Granularity 
C) Dimensionality 
D) Aggregation 
A) Abstraction 
B) Granularity 
C) Dimensionality 
D) Aggregation

Question 9

How is a data warehouse different from a data mart?

Accepted Answer

A data warehouse can be compared to a di

Question 10

What is unsupervised data mining?

Accepted Answer

With unsupervised data mining, analysts

Question 11

The purchasing pattern of an individual never change.

Accepted Answer

A) True 
 B)False

Question 12

Data inconsistencies can occur from the nature of a business activity.

Accepted Answer

A) True 
 B)False

Question 13

With unsupervised data mining, analysts do not create a model or hypothesis before running the analysis.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following refers to data in the form of rows and columns?

Accepted Answer

A) granulated data 
B) structured data 
C) micro data 
D) coarse data 
A) granulated data 
B) structured data 
C) micro data 
D) coarse data

Question 15

The three fundamental categories of BI analysis are reporting, data mining, and BigData.

Accepted Answer

A) True 
 B)False

Question 16

What is data mining?

Accepted Answer

Data mining is the application of statis

Question 17

Differentiate between static reports and dynamic reports.

Accepted Answer

Static reports are business intelligence

Question 18

The goal of ________, a type of business intelligence analysis, is to create information about past performance.

Accepted Answer

A) push publishing 
B) data mining 
C) reporting analyses 
D) BigData 
A) push publishing 
B) data mining 
C) reporting analyses 
D) BigData

Question 19

Data marts are data collections that address the needs of a particular department or functional area of a business.

Accepted Answer

A) True 
 B)False

Question 20

BigData has low velocity and is generated slowly.

Accepted Answer

A) True 
 B)False

Exam 9: Business Intelligence Systems

How does business intelligence help marketers identify changes in the purchasing patterns of customers?

What are the three primary activities in the business intelligence process?

Which of the following statements is true of business intelligence (BI)publishing alternatives?

A data warehouse is a facility for managing an organization's business intelligence data.

The results generated in the map phase are combined in the ________ phase.

________ are reports produced when something out of predefined bounds occurs.

Push publishing requires a user to request BI results.

________ refers to the level of detail represented by data.

How is a data warehouse different from a data mart?

What is unsupervised data mining?

The purchasing pattern of an individual never change.

Data inconsistencies can occur from the nature of a business activity.

With unsupervised data mining, analysts do not create a model or hypothesis before running the analysis.

Which of the following refers to data in the form of rows and columns?

The three fundamental categories of BI analysis are reporting, data mining, and BigData.

What is data mining?

Differentiate between static reports and dynamic reports.

The goal of ________, a type of business intelligence analysis, is to create information about past performance.

Data marts are data collections that address the needs of a particular department or functional area of a business.

BigData has low velocity and is generated slowly.

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