Exam 16: Revenue and Customer Profitability Analysis

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Why would a manager perform customer-profitability analysis?

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Customer profitability analysis is used by companies to identify the most valuable customers.Required: a.What are some of the metrics that can be used to assess customer profitability? b.What are some of the challenges companies face in customer profitability analysis? c.What are some of the ethical issues raised by customer profitability analysis?

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The measures used to compute market size and share are debated intensely in the television industry, but generally, a TV station's ability to charge premium prices for airtime increases as its audience size increases.Explain how the sales and market variances might be relevant in this situation.

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Jung Manufacturing Ltd.manufactures small engine parts.Data for two of the company's customers is as follows: Jung Manufacturing Ltd.manufactures small engine parts.Data for two of the company's customers is as follows:    Customer-specific costs    Required: a.Prepare a comparative income statement in gross margin format with one column for each customer; present customer-specific costs as period expenses. b.Which customer is relatively more profitable? Support your answer with comparative percentage analysis. Customer-specific costs Jung Manufacturing Ltd.manufactures small engine parts.Data for two of the company's customers is as follows:    Customer-specific costs    Required: a.Prepare a comparative income statement in gross margin format with one column for each customer; present customer-specific costs as period expenses. b.Which customer is relatively more profitable? Support your answer with comparative percentage analysis. Required: a.Prepare a comparative income statement in gross margin format with one column for each customer; present customer-specific costs as period expenses. b.Which customer is relatively more profitable? Support your answer with comparative percentage analysis.

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Under the stand-alone method, which weights better capture the benefits received by customers who purchase a bundled product?

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Which of the following is one of the items that are important to managers when analyzing sales-volume variance information?

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________ is a package of two or more products or services, sold for a single price, where the individual components of the package may also be sold as separate items, each with their own stand-alone price.

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A customer cost hierarchy may include customer -sustaining costs.

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Managers find customer-profitability analysis useful because it frequently highlights how vital a small set of customers is to total profitability.

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Use the information below to answer the following question(s).Teddy Bear Company sold a total of 30,000 stuffed tigers and lions.During August the following information was gathered: Use the information below to answer the following question(s).Teddy Bear Company sold a total of 30,000 stuffed tigers and lions.During August the following information was gathered:    -When the actual mix of products sold shifts in favour of the high-contribution-margin product -When the actual mix of products sold shifts in favour of the high-contribution-margin product

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Which of the following is NOT a factor that managers should consider in deciding how to allocate resources across customers?

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Software For You encounters revenue allocation decisions with its bundled product sales.Two or more units of the software are sold as a single package.Managers at Software For You are keenly interested in individual product profitability figures.Information pertaining to its three bundled products and the stand-alone selling prices of its individual products is as follows: Software For You encounters revenue allocation decisions with its bundled product sales.Two or more units of the software are sold as a single package.Managers at Software For You are keenly interested in individual product profitability figures.Information pertaining to its three bundled products and the stand-alone selling prices of its individual products is as follows:    Required: a.Using the stand-alone revenue allocation method, allocate the $380 packaged price of All Three to the three software products    b.Allocate the $380 packaged price of All Three to the three software products using the incremental revenue allocation method.Assume Word Processing is the primary product, followed by Spreadsheet, and then Accounting Software. Required: a.Using the stand-alone revenue allocation method, allocate the $380 packaged price of "All Three" to the three software products Software For You encounters revenue allocation decisions with its bundled product sales.Two or more units of the software are sold as a single package.Managers at Software For You are keenly interested in individual product profitability figures.Information pertaining to its three bundled products and the stand-alone selling prices of its individual products is as follows:    Required: a.Using the stand-alone revenue allocation method, allocate the $380 packaged price of All Three to the three software products    b.Allocate the $380 packaged price of All Three to the three software products using the incremental revenue allocation method.Assume Word Processing is the primary product, followed by Spreadsheet, and then Accounting Software. b.Allocate the $380 packaged price of "All Three" to the three software products using the incremental revenue allocation method.Assume Word Processing is the primary product, followed by Spreadsheet, and then Accounting Software.

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The sales-mix variance is calculated using the budgeted contribution margin per composite unit of the sales mix.

(True/False)
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Use the information below to answer the following question(s).John's Video Game Outlet encounters revenue-allocation decisions with its bundled product sales.Here, two or more of the video games are sold as a single package.Managers at John's are keenly interested in individual product-profitability figures.Information pertaining to its three bundled products and the stand-alone prices of its individual products is as follows: Use the information below to answer the following question(s).John's Video Game Outlet encounters revenue-allocation decisions with its bundled product sales.Here, two or more of the video games are sold as a single package.Managers at John's are keenly interested in individual product-profitability figures.Information pertaining to its three bundled products and the stand-alone prices of its individual products is as follows:    The unit manufacturing costs are $3.60, $4.00, and $5.00 for games A, B, and C, respectively. -Calculate the revenue allocation for Game A in Package 1, using physical units as the base. The unit manufacturing costs are $3.60, $4.00, and $5.00 for games A, B, and C, respectively. -Calculate the revenue allocation for Game A in Package 1, using physical units as the base.

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Use the information below to answer the following question(s).Remote Company manufactures remote control devices for electronic equipment.The following information was collected during June: Use the information below to answer the following question(s).Remote Company manufactures remote control devices for electronic equipment.The following information was collected during June:    -What is the company's market-share variance? -What is the company's market-share variance?

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Describe and discuss the two methods of allocating the revenues of a bundled package to the individual products in that package.Describe any special problems associated with the method.

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Answer the following questions using the information below: The Sasita Corporation manufactures two types of vacuum cleaners, the Zenith for commercial building use and the House-Helper for residences.Budgeted and actual operating data for the year 2019 were as follows: Answer the following questions using the information below: The Sasita Corporation manufactures two types of vacuum cleaners, the Zenith for commercial building use and the House-Helper for residences.Budgeted and actual operating data for the year 2019 were as follows:      Prior to the beginning of the year, a consulting firm estimated the total volume for vacuum cleaners of the Zenith and House-Helper category to be 250,000 units, but actual industry volume was 256,000 units. -What is the total sales-volume variance in terms of the contribution margin? Answer the following questions using the information below: The Sasita Corporation manufactures two types of vacuum cleaners, the Zenith for commercial building use and the House-Helper for residences.Budgeted and actual operating data for the year 2019 were as follows:      Prior to the beginning of the year, a consulting firm estimated the total volume for vacuum cleaners of the Zenith and House-Helper category to be 250,000 units, but actual industry volume was 256,000 units. -What is the total sales-volume variance in terms of the contribution margin? Prior to the beginning of the year, a consulting firm estimated the total volume for vacuum cleaners of the Zenith and House-Helper category to be 250,000 units, but actual industry volume was 256,000 units. -What is the total sales-volume variance in terms of the contribution margin?

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To give more weight to the product that most likely drives the sales of the bundled product, the revenue allocation should be weighted using

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Answer the following question(s)using the information below: Elmo's Educational Software Outlet sells two or more of the video games as a single package.Managers are keenly interested in individual product profitability figures.Information pertaining to three bundled products and the stand-alone prices is as follows: Answer the following question(s)using the information below: Elmo's Educational Software Outlet sells two or more of the video games as a single package.Managers are keenly interested in individual product profitability figures.Information pertaining to three bundled products and the stand-alone prices is as follows:    Assume Reading Fun is the primary product, followed by Math Fun, and then Analysis. -Using the incremental method for revenue allocation, what amount of revenue will be allocated to Reading Fun in the first package (Reading Fun & Math Fun)? Assume Reading Fun is the primary product, followed by Math Fun, and then Analysis. -Using the incremental method for revenue allocation, what amount of revenue will be allocated to Reading Fun in the first package (Reading Fun & Math Fun)?

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Allocated corporate costs are irrelevant when analyzing whether to drop a customer.

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