Exam 7: Business Intelligence and Decision Support

________ are used by infomediaries to retrieve current product prices from different vendors.

Building data warehouses often slows down operational systems.

Optimization is an extension of goal seeking, in which a user can change many variables to reach some maximum or minimum target, as long as the changes stay within the constraints the user identifies.

The market basket analysis examines relationships to reveal customer behavior patterns as they purchase multiple items.

Which of the following should be undertaken in designing a dashboard?

Which of the following is a characteristic of neural nets?

________ is a discovery process which relies on semantic structures, linguistic relationships, and common phrases to extract meaningful information.

Jonathan, a systems manager at the Unisun Bank of New Jersey, is asked to look into the problem of information overload on the bank's operational systems. Which of the following actions would best help Jonathan get the systems to work faster and prevent information overload?

Which of the following is a function of market basket analysis?

What does bounce rate mean in the context of web metrics?

Just Casuals, a brand of street wear in California, recently advertised its newly launched line of clothing. The firm pays Spyder, a search engine, for delivering the link to its Web site as the top search result to Internet users when they search for words such as "jeans" and "fashion." This is an example of ________.

People at ________ levels in an organization draw on business intelligence to make decisions related to marketing plans, product development, and departmental budgets.

Which of the following functions do intelligent agents perform in the context of search engines?

________ refer to each bit of content or functionality that a user can customize and add to the display.

Which of the following statements is true of goal seeking analysis?

The analysts at Brittos, a brand of ice-cream, recently were asked to assess revenue generated over the past five years to observe seasonal and historical trends. After extensive analysis, they arrive at the conclusion that the sales were highest during the months of July and August, the summer months in the country, and an all-time low during January, the peak of winter. Which of the following tools would have best helped them arrive at the above conclusion?

________ is a decision support tool, often based on an Excel model, in which the user sets a target value for a particular variable, such as profit/ loss, and tells the program which variable to change to try to reach the goal.

The term ________ refers to gateways that provide access to a variety of relevant information from many different sources on one screen.

At the operational level, decision makers need more aggregated information, sorted and tallied in different ways, to monitor success and plan next steps compared to those at the strategic level.