Question 1

attitude refers to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations. 
B)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
C)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people. 
D)  the feelings one has about the preferable modes of conduct that tend to persist over time. 
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way. 
A)  a person's consistent behaviors or responses to recurring situations. 
B)  the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. 
C)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people. 
D)  the feelings one has about the preferable modes of conduct that tend to persist over time. 
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.

Question 2

energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Accepted Answer

A)  personality. 
B)  antecedent state. 
C)  motivation. 
D)  cognitive dissonance. 
E)  perception. 
A)  personality. 
B)  antecedent state. 
C)  motivation. 
D)  cognitive dissonance. 
E)  perception.

Question 3

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)  Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions. 
B)  Most women actually enjoy the price negotiation process. 
C)  The issue of "speed" is an important factor to men but not really important to women. 
D)  Women are more likely to make their car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. 
A)  Women have definite likes or dislikes when buying a car, but they don't feel comfortable expressing their opinions. 
B)  Most women actually enjoy the price negotiation process. 
C)  The issue of "speed" is an important factor to men but not really important to women. 
D)  Women are more likely to make their car purchase selection as a result of information provided by a friend or a relative than from promotional information. 
E)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.

Question 4

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

Accepted Answer

A)  Strivers 
B)  Experiencers 
C)  Believers 
D)  Makers 
E)  Survivors 
A)  Strivers 
B)  Experiencers 
C)  Believers 
D)  Makers 
E)  Survivors

Question 5

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

Accepted Answer

A)  physiological 
B)  personal 
C)  safety 
D)  social 
E)  psychological 
A)  physiological 
B)  personal 
C)  safety 
D)  social 
E)  psychological

Question 6

Colgate Toothpaste Ad
-Ford Escape Hybrid SUV was the first of its kind on the market to use both electricity and gasoline to power this vehicle.Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air.Ford set a goal to attract 20,000 buyers a year for this SUV.Ford is trying to change consumer attitudes by

Accepted Answer

A)  changing beliefs about the extent to which a brand has a specific attribute. 
B)  changing the perceived importance of a specific attribute. 
C)  adding a new attribute. 
D)  reducing the perceived risk of the product. 
E)  providing stimulus generalization to prospective buyers. 
A)  changing beliefs about the extent to which a brand has a specific attribute. 
B)  changing the perceived importance of a specific attribute. 
C)  adding a new attribute. 
D)  reducing the perceived risk of the product. 
E)  providing stimulus generalization to prospective buyers.

Question 7

aspiration group is one

Accepted Answer

A)  to which a person belongs, including fraternities and social clubs. 
B)  that a person wishes to be a member of or wishes to be identified with. 
C)  that a person wishes to maintain a distance from because of differences in values or behaviors. 
D)  that a person knows he or she can never really fit into because of basic cultural differences. 
E)  that a person feels is significantly above him or her in terms of socioeconomics. 
A)  to which a person belongs, including fraternities and social clubs. 
B)  that a person wishes to be a member of or wishes to be identified with. 
C)  that a person wishes to maintain a distance from because of differences in values or behaviors. 
D)  that a person knows he or she can never really fit into because of basic cultural differences. 
E)  that a person feels is significantly above him or her in terms of socioeconomics.

Question 8

process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Accepted Answer

A)  perceptual learning 
B)  retentive learning 
C)  functional learning 
D)  motivated learning 
E)  behavioral learning 
A)  perceptual learning 
B)  retentive learning 
C)  functional learning 
D)  motivated learning 
E)  behavioral learning

Question 9

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w

Question 10

most frequently used determinants of social class are

Accepted Answer

A)  lifestyle, behavior patterns, and values. 
B)  occupation, education, and source of income. 
C)  lifestyle, education, and income. 
D)  education, ancestry, and income. 
E)  income, family background, and occupation. 
A)  lifestyle, behavior patterns, and values. 
B)  occupation, education, and source of income. 
C)  lifestyle, education, and income. 
D)  education, ancestry, and income. 
E)  income, family background, and occupation.

Question 11

Figure 5-5
-According to Figure 5-5 above,shelter is an example of a __________ need.

Accepted Answer

A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological 
A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological

Question 12

groups of consumers motivated by __________ are those who desire social or physical activity,variety,and risk.

Accepted Answer

A)  ideals 
B)  rewards 
C)  achievement 
D)  self-expression 
E)  success 
A)  ideals 
B)  rewards 
C)  achievement 
D)  self-expression 
E)  success

Question 13

local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile business people and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n)__________ group.

Accepted Answer

A)  achieving 
B)  aspiration 
C)  dissociative 
D)  pressure 
E)  involvement 
A)  achieving 
B)  aspiration 
C)  dissociative 
D)  pressure 
E)  involvement

Question 14

Figure 5-5
-According to Figure 5-5 above,"D" defines what level in the hierarchy of needs?

Accepted Answer

A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological 
A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological

Question 15

Rackspace U.S.Inc.is a Web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace,which is "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

Accepted Answer

A)  identify its core values 
B)  reduce new buyers' cognitive dissonance 
C)  increase new buyers' cognitive dissonance 
D)  produce a consideration set 
E)  evoke problem recognition 
A)  identify its core values 
B)  reduce new buyers' cognitive dissonance 
C)  increase new buyers' cognitive dissonance 
D)  produce a consideration set 
E)  evoke problem recognition

Question 16

Haggar Ad
-Haggar ad shown above shows that a woman has a(n)__________ role in the purchase decision process when buying men's clothing.

Accepted Answer

A)  information gatherer 
B)  influencer 
C)  decision maker 
D)  purchaser 
E)  user 
A)  information gatherer 
B)  influencer 
C)  decision maker 
D)  purchaser 
E)  user

Question 17

the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

Accepted Answer

A)  Experiencers. 
B)  Achievers. 
C)  Believers. 
D)  Thinkers. 
E)  Innovators. 
A)  Experiencers. 
B)  Achievers. 
C)  Believers. 
D)  Thinkers. 
E)  Innovators.

Question 18

Figure 5-2
-Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.

Accepted Answer

A)  consideration set 
B)  evaluative criteria 
C)  points of difference 
D)  value propositions 
E)  core benefits 
A)  consideration set 
B)  evaluative criteria 
C)  points of difference 
D)  value propositions 
E)  core benefits

Question 19

example of a marketer-dominated source of information consulted during an external search would include

Accepted Answer

A)  personal experience. 
B)  salespeople. 
C)  consumer programs on talk radio stations. 
D)  friends and relatives. 
E)  Consumer Reports magazine. 
A)  personal experience. 
B)  salespeople. 
C)  consumer programs on talk radio stations. 
D)  friends and relatives. 
E)  Consumer Reports magazine.

Question 20

Figure 5-5
-According to Figure 5-5 above,"E" defines what level in the hierarchy of needs?

Accepted Answer

A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological 
A)  self-actualization 
B)  personal 
C)  social 
D)  safety 
E)  physiological

attitude refers to

energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Which of the following statements about how women buy cars today is most accurate?

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

aspiration group is one

process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Define consumer socialization.

most frequently used determinants of social class are

Figure 5-5 -According to Figure 5-5 above,shelter is an example of a __________ need.

groups of consumers motivated by __________ are those who desire social or physical activity,variety,and risk.

Figure 5-5 -According to Figure 5-5 above,"D" defines what level in the hierarchy of needs?

Haggar Ad -Haggar ad shown above shows that a woman has a(n)__________ role in the purchase decision process when buying men's clothing.

the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

Figure 5-2 -Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.

example of a marketer-dominated source of information consulted during an external search would include

Figure 5-5 -According to Figure 5-5 above,"E" defines what level in the hierarchy of needs?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 5: Understanding Consumer Behavior

attitude refers to

energizing force that stimulates behavior to satisfy a need is referred to as a(n)

Which of the following statements about how women buy cars today is most accurate?

the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as __________,express themselves and experience the world by working on it-raising children or fixing a car.

EHarmony claims to be the world's most trusted online dating website.Its appeal is to satisfy consumers' __________ needs.

aspiration group is one

process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Define consumer socialization.

most frequently used determinants of social class are

Figure 5-5 -According to Figure 5-5 above,shelter is an example of a __________ need.

groups of consumers motivated by __________ are those who desire social or physical activity,variety,and risk.

Figure 5-5 -According to Figure 5-5 above,"D" defines what level in the hierarchy of needs?

Haggar Ad -Haggar ad shown above shows that a woman has a(n)__________ role in the purchase decision process when buying men's clothing.

the VALS framework,those consumers who are practical and deliberate information-seekers,and who value durability and functionality in products over styling and newness,are called

Figure 5-2 -Figure 5-2 above,the first column "Brand" includes Apple,Blackberry,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use Consumer Reports to evaluate smartphones.

example of a marketer-dominated source of information consulted during an external search would include

Figure 5-5 -According to Figure 5-5 above,"E" defines what level in the hierarchy of needs?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters