Question 1

respect to price and availability,shopping products are likely to be

Accepted Answer

A)  relatively inexpensive and widely available. 
B)  relatively inexpensive but very limited availability. 
C)  very expensive and available at a large number of selective outlets. 
D)  very expensive with very limited availability. 
E)  fairly expensive and available at a large number of selective outlets. 
A)  relatively inexpensive and widely available. 
B)  relatively inexpensive but very limited availability. 
C)  very expensive and available at a large number of selective outlets. 
D)  very expensive with very limited availability. 
E)  fairly expensive and available at a large number of selective outlets.

Question 2

Support products are items used to assist in producing other goods and services.These include installations,industrial services,accessory equipment,and __________.

Accepted Answer

A)  components 
B)  supplies 
C)  materials 
D)  derived products 
E)  complementary products 
A)  components 
B)  supplies 
C)  materials 
D)  derived products 
E)  complementary products

Question 3

Prego recently introduced a Pasta Bake Sauce,which was made so that it was not necessary to precook the pasta before blending pasta,sauce,meat,and cheese in a casserole.Legally,this product would only be considered new

Accepted Answer

A)  for the first six months that it was regularly available. 
B)  until a competitor like Ragu had issued a similar product targeted to the same market. 
C)  as long it retained these exact product characteristics. 
D)  if it was functionally the same as its salsa sauce. 
E)  until its advertising had been seen by every member of its target audience. 
A)  for the first six months that it was regularly available. 
B)  until a competitor like Ragu had issued a similar product targeted to the same market. 
C)  as long it retained these exact product characteristics. 
D)  if it was functionally the same as its salsa sauce. 
E)  until its advertising had been seen by every member of its target audience.

Question 4

Federal Trade Commission (FTC)considers a product "new" only

Accepted Answer

A)  for a period of one year after it enters regular distribution. 
B)  if it is functionally different from a competitor's product. 
C)  until a new and improved version of the same product is produced. 
D)  for a period of six months after it enters regular distribution. 
E)  for a period of seventeen years at which time patent rights are returned to the public domain. 
A)  for a period of one year after it enters regular distribution. 
B)  if it is functionally different from a competitor's product. 
C)  until a new and improved version of the same product is produced. 
D)  for a period of six months after it enters regular distribution. 
E)  for a period of seventeen years at which time patent rights are returned to the public domain.

Question 5

addition of Clorox II bleach to Tide laundry detergents is an example of

Accepted Answer

A)  discontinuous innovation. 
B)  bundled innovation. 
C)  dynamically continuous innovation. 
D)  disruptive innovation. 
E)  continuous innovation. 
A)  discontinuous innovation. 
B)  bundled innovation. 
C)  dynamically continuous innovation. 
D)  disruptive innovation. 
E)  continuous innovation.

Question 6

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Accepted Answer

A product is a good,service,or idea cons

Question 7

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

Accepted Answer

A)  adding Chocolate Cheerios in addition to traditional Cheerios 
B)  moving from land-line telephones to cell phones 
C)  marketing the first Apple computer 
D)  changing the formula from Coca-Cola to new Coke and then back to Coca Cola Classic 
E)  offering online marketing classes 
A)  adding Chocolate Cheerios in addition to traditional Cheerios 
B)  moving from land-line telephones to cell phones 
C)  marketing the first Apple computer 
D)  changing the formula from Coca-Cola to new Coke and then back to Coca Cola Classic 
E)  offering online marketing classes

Question 8

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Accepted Answer

A)  their inability to communicate in laymen's terms. 
B)  they are difficult to understand. 
C)  they take too long to answer the telephone. 
D)  they lack product knowledge. 
E)  they are rude and egotistical. 
A)  their inability to communicate in laymen's terms. 
B)  they are difficult to understand. 
C)  they take too long to answer the telephone. 
D)  they lack product knowledge. 
E)  they are rude and egotistical.

Question 9

Which of the following statements is MOST accurate?

Accepted Answer

A)  Test marketing is especially important for new services. 
B)  Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results. 
C)  Test marketing is better suited to relatively inexpensive new consumer products than for new services. 
D)  Test marketing is especially important for new, expensive industrial products. 
E)  Test market results are often less helpful than expected. 
A)  Test marketing is especially important for new services. 
B)  Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results. 
C)  Test marketing is better suited to relatively inexpensive new consumer products than for new services. 
D)  Test marketing is especially important for new, expensive industrial products. 
E)  Test market results are often less helpful than expected.

Question 10

new product protocol should be created

Accepted Answer

A)  before the product is even developed. 
B)  as soon as the new-product concept is developed. 
C)  when the product becomes a prototype. 
D)  when the product is first released in a regional rollout. 
E)  when the product hits national distribution. 
A)  before the product is even developed. 
B)  as soon as the new-product concept is developed. 
C)  when the product becomes a prototype. 
D)  when the product is first released in a regional rollout. 
E)  when the product hits national distribution.

Question 11

division of products into durable and nondurable goods is to __________.

Accepted Answer

A)  comply with NAICS guidelines 
B)  address issues of environmental concern 
C)  comply with ISO 9000 requirements 
D)  classify products for tax purposes 
E)  provide direction for marketing actions 
A)  comply with NAICS guidelines 
B)  address issues of environmental concern 
C)  comply with ISO 9000 requirements 
D)  classify products for tax purposes 
E)  provide direction for marketing actions

Question 12

Electronics Inc.has entered into an agreement with Google to offer selected models of its mobile phones that use a multi-touch interface installed on them rather than buttons to make calls with Google's Android operating system software.This is an example of which type of innovation?

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  disruptive innovation. 
E)  evolutionary innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  disruptive innovation. 
E)  evolutionary innovation.

Question 13

Little Remedies Products
-Little Remedies products shown above best describe which of the following?

Accepted Answer

A)  product item 
B)  product line 
C)  product mix 
D)  product category 
E)  brand line 
A)  product item 
B)  product line 
C)  product mix 
D)  product category 
E)  brand line

Question 14

Brainstorming sessions at IDEO can generate as many as __________ ideas in an hour.

Accepted Answer

A)  10 
B)  25 
C)  50 
D)  75 
E)  100 
A)  10 
B)  25 
C)  50 
D)  75 
E)  100

Question 15

Products that are purchased by the ultimate consumer are referred to as __________.

Accepted Answer

A)  generic goods 
B)  end user goods 
C)  personal items 
D)  merchandise 
E)  consumer products 
A)  generic goods 
B)  end user goods 
C)  personal items 
D)  merchandise 
E)  consumer products

Question 16

Speed or __________ is often vital in introducing a new product.

Accepted Answer

A)  perpendicular development 
B)  red tape cutting 
C)  time to market 
D)  fast concepting 
E)  delivery expediting 
A)  perpendicular development 
B)  red tape cutting 
C)  time to market 
D)  fast concepting 
E)  delivery expediting

Question 17

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Accepted Answer

A)  business analysis. 
B)  market testing 
C)  screening and evaluation 
D)  commercialization 
E)  business analysis 
A)  business analysis. 
B)  market testing 
C)  screening and evaluation 
D)  commercialization 
E)  business analysis

Question 18

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Bic did when it introduced __________,and it failed quickly.

Accepted Answer

A)  aspirin 
B)  yogurt 
C)  disposable underwear 
D)  soda (soft drink) 
E)  lemonade 
A)  aspirin 
B)  yogurt 
C)  disposable underwear 
D)  soda (soft drink) 
E)  lemonade

Question 19

Supplies are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 20

Which of the following statements regarding goods is MOST accurate?

Accepted Answer

A)  In order to be classified as a good, an item must appeal to all five senses. 
B)  Music is not considered a good because it only involves a single sense-hearing. 
C)  In addition to appealing to the senses, some goods also have intangible attributes. 
D)  To market a good that contains visual attributes, you cannot use an auditory medium. 
E)  The aroma of chocolate chip cookies is considered an idea because it affects one's senses. 
A)  In order to be classified as a good, an item must appeal to all five senses. 
B)  Music is not considered a good because it only involves a single sense-hearing. 
C)  In addition to appealing to the senses, some goods also have intangible attributes. 
D)  To market a good that contains visual attributes, you cannot use an auditory medium. 
E)  The aroma of chocolate chip cookies is considered an idea because it affects one's senses.

Exam 10: Developing New Products and Services

respect to price and availability,shopping products are likely to be

Support products are items used to assist in producing other goods and services.These include installations,industrial services,accessory equipment,and __________.

Prego recently introduced a Pasta Bake Sauce,which was made so that it was not necessary to precook the pasta before blending pasta,sauce,meat,and cheese in a casserole.Legally,this product would only be considered new

Federal Trade Commission (FTC)considers a product "new" only

addition of Clorox II bleach to Tide laundry detergents is an example of

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Which of the following new products is the best example of the lowest level of risk from the company's point of view?

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Which of the following statements is MOST accurate?

new product protocol should be created

division of products into durable and nondurable goods is to __________.

Electronics Inc.has entered into an agreement with Google to offer selected models of its mobile phones that use a multi-touch interface installed on them rather than buttons to make calls with Google's Android operating system software.This is an example of which type of innovation?

Little Remedies Products -Little Remedies products shown above best describe which of the following?

Brainstorming sessions at IDEO can generate as many as __________ ideas in an hour.

Products that are purchased by the ultimate consumer are referred to as __________.

Speed or __________ is often vital in introducing a new product.

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.This is what Bic did when it introduced __________,and it failed quickly.

Supplies are support products that include items such as

Which of the following statements regarding goods is MOST accurate?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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