Exam 14: Arriving at the Final Price

manufacturer offers a suggested list price for a cashmere sweater of $250.The trade discount is 40/20/10.What amount does the manufacturer expect to receive for the sweater?

Figure 14-3 -Figure 14-3A above shows a demand curve that slopes downward and to the right,then turns back to the left.Which pricing approach does Figure 14-3A depict?

box of Cascade dishwasher detergent shrink-wrapped with a bottle of Jet Dry for 10 cents more than the regular price of the dishwasher detergent is an example of __________ pricing.

Kroger,a national supermarket chain,uses a special promotion to price a six-pack of soda at $2.09 (which is below its customary price level),it is attempting to

Figure 14-1 -According to Figure 14-1 above,"C" represents which step in the price-setting process?

Hallmark cards introduced a line of 99-cent cards (about half the price of the previously least expensive cards it sold),the greeting card company was trying to appeal to a mass market that was price sensitive.Hallmark was using a __________ pricing strategy.

Family Dollar Stores Photo -Tendollars.com offers thousands of gifts,all priced at $10.This is an example of two pricing methods working in tandem.The firm is MOST LIKELY using a(n)__________ and a(n)__________.

problem in the interstate trucking industry is the number of trucks that return empty after making a delivery.There is a website where independent interstate truckers can look for loads to carry on their return trips.Because the trucks would normally return empty,truckers who use this website to generate business they would not have had otherwise,receive a reduced shipping rate.This reduced rate is an example of

origin pricing refers to

Sherman bought gas,he noticed the convenience store offered him a 2 percent reduction in price if he paid cash rather than if he used his credit card to pay for his purchase.The convenience store was offering him a

buying a car,__________ may result in discriminatory practices.

Figure 14-1 -Figure 14-1 above represents the six steps in the price-setting process.Which letter represents the step where a firm would use a competition-oriented approach to setting price?

Bundle pricing is considered to be a __________ pricing practice.

you were to buy one peach tree and one apple tree from the Stark Bros.fruit trees and landscaping catalog in two separate orders,you would pay a total of $108.99.However,if you order the peach and apple tree together in the same order,you pay only $89.99.When purchasing the two trees together,what pricing strategy does Stark Bros.employ?

cost-oriented approaches to pricing,a price setter stresses the __________ side of the pricing problem,not the __________ side.

skimming pricing policy is likely to be most effective when

most products,it is difficult to identify a specific market price for a product or product class.Still,marketing managers often have a subjective feel for the competitors' price or market price.Using this benchmark,they then may deliberately choose a strategy of

Geographical Pricing Map C -Suppose a firm selects its plant in St.Louis as the location from where it will ship its products to all of the identified cities shown in Geographical Pricing Map C above.The MSRP of the product is $100 but the firm adds a freight surcharge to cover transportation/freight.This surcharge will vary according to the distance between the origin of the shipment-in this case St.Louis-and the destination or customer's location.In this pricing method,what is St.Louis called?

Figure 14-1 -According to Figure 14-1 above,"B" represents which step in the price-setting process?

Which of the following companies would be most likely to use target return-on-investment pricing?