Exam 22: Packaging, Point-of-Purchase Communications, and Signage

The last step of the package-design process is to _____.

The first step of the package design process is to determine communication priorities.

High cost per thousand is a disadvantage of outdoor advertising.

Painted bulletins are hand painted directly on the billboard by artists hired by the billboard owner.

List and describe five point-of-purchase materials that you have seen that you feel are excellent and five examples that could be improved.Discuss how each of these ten examples can be improved.

Jack is developing a package that should convey lightness and cleanliness.It would be best to use a _____ package.

POP displays benefit all participants in the marketing process.

The extent to which a package is environmentally friendly is an example of _____.

Brown connotes abundance,health,calmness,and serenity.

The major forms of billboard advertising are painted bulletins and kiosks.

Why do manufacturers offer different-sized containers?

_____ are located on or near retail stores and are considered the most cost-effective and efficient form of communication available to retail businesses.

Billboard advertising provides an excellent opportunity to reach consumers as a last reminder before purchasing.This is why _____ are among the heaviest billboard users.

The notion underlying good packaging is gestalt,which means that people react to the unified whole,not to the individual parts.

Which of the following is a type of out-of-home,or outdoor,advertising?

Which of the following is NOT a category of POP materials as classified by industry officials?

Edna went to the store to buy beer,but she had no specific brand in mind.This is an example of a(n)____ purchase.

Horizontal lines on a package evoke feelings of strength,confidence,and pride.

John informs a POPAI interviewer that he intends to purchase a box of Kellogg's Raisin Bran,but in fact he does not buy any cereal.This case would be classified in the Consumer Buying Habit Study as a(n)_____.

First and foremost,POP displays must satisfy the needs of the manufacturer.