Exam 13: Online and Mobile Advertising

Explain what a webblog is and why it is doubtful that blogs represent a major advertising opportunity.

What is the value of podcasting for advertisers?

_____ advertising enables the user to control the amount or rate of information that he or she wishes to acquire from a commercial message.

Phishing occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.

Search engine advertising rests on the concept of _____,which are specific words and short phrases that describe the nature,attributes,and benefits of a marketer's offering.

Carla was on a web site to see what the weather was going to be during her vacation to Orlando.She noticed there were small,static ads placed for hotels,restaurants,and rental cars in the weather site she was consulting.Which type of ads are these?

Online video ads are also referred to as streaming video.

Which of the following describes podcasting?

_____ are ads that appear between two content Web pages.

Unsolicited e-mail messages are referred to as spam.

Anti-spam legislation under the rubric _____ has been passed in the United States.

Research has found that click-through rates (CTRs)are a function of _____.

_____ is the practice of marketers asking for and receiving consumers' permission to send them messages on particular topics.

Estimates of click-through rates to banner ads average 25 percent.

The Internet is quickly becoming the main element of IMC programs and receives the majority of an advertiser's media budget,basically replacing conventional media.

Superstitials are short,animated ads that play over or on top of a Web page.

Google's AdSense program enables advertisers to run ads on other websites.

Which form of advertising only targets those with a known interest in a product?

Mobile phones are being called _____ because they are so common.

Phishing is a criminal activity.