Exam 6: The Communication Process and Consumer Behavior

A(n)_____ is something physical and perceivable by our senses that represents,or signifies,something to somebody in some context.

Feedback affords the source a way of monitoring how accurately the intended message is being received and whether it is accomplishing its intended objective(s).

Exposure occurs when an individual becomes aware of the stimulus.

Encoding is the process of translating thought into symbolic form.

Discuss the implications associated with consumer miscomprehension.

Intense stimuli increase the probability of attracting attention.

Which of the following is an allegorical character?

Marketing communicators' decisions on what information to provide to consumers,require knowledge of how consumers process,interpret,and _____ that information in making choices.

Exposing consumers to the marketing communicator's message does not ensure that the message will have an impact.

A sign relation is established in marketing communications when _____.

An object is a _____ when the object and referent have no prior intrinsic relationship but are rather arbitrarily or metaphorically related.

Maria has become desensitized to the billboard that is located in front of her office because she has seen it so many times.This is known as _____.

Give three examples of similes,metaphors,and allegories that are used by marketers.Evaluate them.

The message channel is the path through which the message moves from source to receiver.

The perceptual process of interpreting stimuli is called _____.

According to the CPM,consumer behavior is seen as _____.

Hedonistic needs are satisfied when consumers attend to messages that make them feel good.

The term comprehension is often used interchangeably with perception; both terms refer to _____.

Feedback is the stimuli that interfere with,or interrupt the reception,of the message in its pure and original form.

The representation of sensory experiences in short-term memory is known as _____.