Exam 4: Environmental, Regulatory, and Ethical Issues

Research has found that over 40 percent of juice containers,milk cartons,and other dairy products contain a smaller amount of product (from 1 to 6 percent less)than the package labels promise.These are examples of _____.

Unfair advertising is also deceptive advertising.

Consumer privacy is an ethical issue that transcends all marcom activities.

Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants,but rather with exploiting consumers' _____.

The XYZ Brewery Corporation undertook an advertising campaign which appeared to encourage pre-legal-drinking-aged teenagers to consume its high-powered malt liquor.The FTC can take action against XYZ on grounds that the advertising campaign is in violation of the _____ doctrine.

The advertising clearance process is a form of self-regulation undertaken by ad media that takes place behind the scenes before a commercial or other advertisement reaches consumers.

The FDA regulates the brewing and liquor industries.

The FTC believes that its authority extends to prohibiting the entertainment industry from targeting children with advertisements for violent films,video games,and music,even if the ads are not deemed deceptive or unfair.

Regulation of advertising may result in buyers switching to another product or reducing their level of consumption after regulation is imposed.This is an example of _____ regulation.

NAD is the investigative arm of the _____.

There is considerable concern regarding the marketing of beer and other alcoholic beverages to teens and young adults.A study by a watchdog group at Georgetown University reported that _____ of alcohol advertising was more likely seen by youths than adults.

Companies have made a number of legitimate responses to environmental problems.They have been motivated for reasons such as achieving regulatory compliance,gaining competitive advantage,and _____.

The practice of marketers in one country using brand names for their products that are virtually the same as the names of established brands from another country is known as _____.

A regulatory disadvantage is increased prices resulting from a reduction in a seller's "informational market power."

Costs of regulation include cost of complying,enforcement costs,and costs resulting from unintended side effects.

Billboard advertising of alcohol products is restricted under the Master Settlement Agreement between the federal government and firms in the alcohol industry.

_____ is the most important ethical issue that is unique to the online medium.

A material representation involves information that is important to consumers and that is likely to influence their choice or conduct regarding a product.

Consumers,as well as marketers,can be guilty of unethical behavior in the area of sales promotions.

In the past,billboards advertising tobacco and alcohol were disproportionately more likely to appear in _____.