Question 1

Having no intermediaries between the buyer and seller is a defining characteristic of a(n)_______ marketing channel.

Accepted Answer

A)  indirect 
B)  vertical 
C)  horizontal 
D)  simple 
E)  direct 
A)  indirect 
B)  vertical 
C)  horizontal 
D)  simple 
E)  direct

Question 2

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs.What type of marketing channel does this represent?

Accepted Answer

A)  indirect 
B)  vertical 
C)  horizontal 
D)  direct 
E)  simple 
A)  indirect 
B)  vertical 
C)  horizontal 
D)  direct 
E)  simple

Question 3

A ___________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

Accepted Answer

A)  supply chain 
B)  direct marketing 
C)  virtual marketing 
D)  wholesale marketing 
E)  social media 
A)  supply chain 
B)  direct marketing 
C)  virtual marketing 
D)  wholesale marketing 
E)  social media

Question 4

Define the six types of power that occur in a marketing channel.

Accepted Answer

The six types of power are reward,coerci

Question 5

Wholesalers are often used in an indirect marketing channel.

Accepted Answer

A) True 
 B)False

Question 6

What is the difference between a distribution center and a fulfillment center?

Accepted Answer

A distribution center is a facility for

Question 7

If a firm declared that it wanted to develop a strategic relationship,but was unwilling to commit funds or any effort to make it succeed,there would be an obvious lack of

Accepted Answer

A)  mutual trust. 
B)  common goals. 
C)  a contractual arrangement. 
D)  credible commitments. 
E)  open communication. 
A)  mutual trust. 
B)  common goals. 
C)  a contractual arrangement. 
D)  credible commitments. 
E)  open communication.

Question 8

Name three benefits of a strategic relationship between channel members.

Accepted Answer

Benefits include a long-term c

Question 9

All of the following are activities carried on in a distribution center except

Accepted Answer

A)  coordinating inbound transportation. 
B)  receiving, checking, storing, and cross-docking merchandise. 
C)  distributing paychecks and paystubs for retail employees. 
D)  getting merchandise floor ready. 
E)  coordinating outbound transportation. 
A)  coordinating inbound transportation. 
B)  receiving, checking, storing, and cross-docking merchandise. 
C)  distributing paychecks and paystubs for retail employees. 
D)  getting merchandise floor ready. 
E)  coordinating outbound transportation.

Question 10

What are RFID tags,where have they typically been used,and why are they becoming more prevalent in retail supply chain applications?

Accepted Answer

RFID tags are tiny computer chips that a

Question 11

Which element of the marketing mix specifically deals with supply chain management?

Accepted Answer

A)  product 
B)  price 
C)  place 
D)  promotion 
E)  production 
A)  product 
B)  price 
C)  place 
D)  promotion 
E)  production

Question 12

When supply chain members view their goals and ultimate success as intricately linked,or ________,they develop deeper long-term relationships.

Accepted Answer

A)  conventional 
B)  vertical 
C)  horizontal 
D)  administered 
E)  interdependent 
A)  conventional 
B)  vertical 
C)  horizontal 
D)  administered 
E)  interdependent

Question 13

When a customer purchases a smartphone at Best Buy,all of the following information flows in the supply chain are started except

Accepted Answer

A)  the sales associate scans the UPC recording the sale. 
B)  the sale is transmitted to Best Buy's distribution center to adjust inventory data. 
C)  the purchase is added to the customer's purchasing habit records. 
D)  Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer. 
E)  the point-of-sale terminal records the sale and sends it to Best Buy's buyer. 
A)  the sales associate scans the UPC recording the sale. 
B)  the sale is transmitted to Best Buy's distribution center to adjust inventory data. 
C)  the purchase is added to the customer's purchasing habit records. 
D)  Best Buy's buyer aggregates sales at all stores and uses the information to send a reorder to the manufacturer. 
E)  the point-of-sale terminal records the sale and sends it to Best Buy's buyer.

Question 14

Today,when a customer orders merchandise from an online vendor,the vendor usually sends an immediate order confirmation message by e-mail.Usually within a day or two,a second message arrives stating that the order is in the mail.This second message is a type of

Accepted Answer

A)  vertical contractual notice. 
B)  VMI requirement. 
C)  advanced shipping notice. 
D)  universal product code report. 
E)  RFID tag. 
A)  vertical contractual notice. 
B)  VMI requirement. 
C)  advanced shipping notice. 
D)  universal product code report. 
E)  RFID tag.

Question 15

Marketing channel relationships evolve when the parties have common goals.

Accepted Answer

A) True 
 B)False

Question 16

In a(n)__________ marketing channel,several independent members each attempt to satisfy their own objectives and maximize their profits,often at the expense of the other members.

Accepted Answer

A)  cooperative 
B)  independent 
C)  contractual 
D)  administered 
E)  corporate 
A)  cooperative 
B)  independent 
C)  contractual 
D)  administered 
E)  corporate

Question 17

Flora is frustrated with her company's supply chain management information system.She wants to be able to receive sales data,initiate purchase orders,send and receive invoices,and receive returned merchandise documentation.Flora needs a(n)

Accepted Answer

A)  cross-docking exchange. 
B)  electronic data interchange system. 
C)  vendor-managed inventory system. 
D)  vertical conflict reduction system. 
E)  radio frequency identification system. 
A)  cross-docking exchange. 
B)  electronic data interchange system. 
C)  vendor-managed inventory system. 
D)  vertical conflict reduction system. 
E)  radio frequency identification system.

Question 18

A small manufacturer was once quoted as saying,"The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?

Accepted Answer

A supply chain agreement with Walmart wo

Question 19

Leona is the logistics manager for the Barnes & Noble bookstore chain.She is weighing the many benefits of the company's JIT system,but will need to consider that just-in-time inventory management systems increase _______ costs.

Accepted Answer

A)  sales force labor 
B)  transportation 
C)  promotional 
D)  advertising 
E)  new product development 
A)  sales force labor 
B)  transportation 
C)  promotional 
D)  advertising 
E)  new product development

Question 20

Jae is adapting the new routing software his company bought for its distribution center.What factors will he likely include in the software program in order to maximize distribution efficiency?

Accepted Answer

He will include rate of sales

Having no intermediaries between the buyer and seller is a defining characteristic of a(n)_______ marketing channel.

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs.What type of marketing channel does this represent?

A ___________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

Define the six types of power that occur in a marketing channel.

Wholesalers are often used in an indirect marketing channel.

What is the difference between a distribution center and a fulfillment center?

If a firm declared that it wanted to develop a strategic relationship,but was unwilling to commit funds or any effort to make it succeed,there would be an obvious lack of

Name three benefits of a strategic relationship between channel members.

All of the following are activities carried on in a distribution center except

What are RFID tags,where have they typically been used,and why are they becoming more prevalent in retail supply chain applications?

Which element of the marketing mix specifically deals with supply chain management?

When supply chain members view their goals and ultimate success as intricately linked,or ________,they develop deeper long-term relationships.

When a customer purchases a smartphone at Best Buy,all of the following information flows in the supply chain are started except

Today,when a customer orders merchandise from an online vendor,the vendor usually sends an immediate order confirmation message by e-mail.Usually within a day or two,a second message arrives stating that the order is in the mail.This second message is a type of

Marketing channel relationships evolve when the parties have common goals.

In a(n)__________ marketing channel,several independent members each attempt to satisfy their own objectives and maximize their profits,often at the expense of the other members.

Flora is frustrated with her company's supply chain management information system.She wants to be able to receive sales data,initiate purchase orders,send and receive invoices,and receive returned merchandise documentation.Flora needs a(n)

A small manufacturer was once quoted as saying,"The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?

Leona is the logistics manager for the Barnes & Noble bookstore chain.She is weighing the many benefits of the company's JIT system,but will need to consider that just-in-time inventory management systems increase _______ costs.

Jae is adapting the new routing software his company bought for its distribution center.What factors will he likely include in the software program in order to maximize distribution efficiency?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 16: Supply Chain and Channel Management

Having no intermediaries between the buyer and seller is a defining characteristic of a(n)_______ marketing channel.

Trisha makes purses out of old blue jeans and sells them to customers at local craft fairs.What type of marketing channel does this represent?

A ___________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

Define the six types of power that occur in a marketing channel.

Wholesalers are often used in an indirect marketing channel.

What is the difference between a distribution center and a fulfillment center?

If a firm declared that it wanted to develop a strategic relationship,but was unwilling to commit funds or any effort to make it succeed,there would be an obvious lack of

Name three benefits of a strategic relationship between channel members.

All of the following are activities carried on in a distribution center except

What are RFID tags,where have they typically been used,and why are they becoming more prevalent in retail supply chain applications?

Which element of the marketing mix specifically deals with supply chain management?

When supply chain members view their goals and ultimate success as intricately linked,or ________,they develop deeper long-term relationships.

When a customer purchases a smartphone at Best Buy,all of the following information flows in the supply chain are started except

Today,when a customer orders merchandise from an online vendor,the vendor usually sends an immediate order confirmation message by e-mail.Usually within a day or two,a second message arrives stating that the order is in the mail.This second message is a type of

Marketing channel relationships evolve when the parties have common goals.

In a(n)__________ marketing channel,several independent members each attempt to satisfy their own objectives and maximize their profits,often at the expense of the other members.

Flora is frustrated with her company's supply chain management information system.She wants to be able to receive sales data,initiate purchase orders,send and receive invoices,and receive returned merchandise documentation.Flora needs a(n)

A small manufacturer was once quoted as saying,"The best day and the worst day of my business life was the day we got a contract from Walmart." What type of vertical supply chain is the manufacturer entering? Why would the manufacturer say this?

Leona is the logistics manager for the Barnes & Noble bookstore chain.She is weighing the many benefits of the company's JIT system,but will need to consider that just-in-time inventory management systems increase _______ costs.

Jae is adapting the new routing software his company bought for its distribution center.What factors will he likely include in the software program in order to maximize distribution efficiency?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters