Question 1

A popular approach to measuring the strength of the relationship between two categorical variables is

Accepted Answer

A) cross tabulation. 
B) Pearson chi-square test of independence. 
C) Cramer's V. 
D) regression analysis. 
E) Kendall's coefficient of concordance. 
A) cross tabulation. 
B) Pearson chi-square test of independence. 
C) Cramer's V. 
D) regression analysis. 
E) Kendall's coefficient of concordance.

Question 2

The error term in the regression model represents

Accepted Answer

A) a constant. 
B) the standard error of the model. 
C) all factors that determine the criterion variable that are not part of the model. 
D) the coefficient of correlation. 
E) nonsampling error. 
A) a constant. 
B) the standard error of the model. 
C) all factors that determine the criterion variable that are not part of the model. 
D) the coefficient of correlation. 
E) nonsampling error.

Question 3

Exhibit 20.1 A researcher is interested in comparing the usage of bank debit cards by consumers in rural (r)and urban (u)areas.Each year for the past five years,she has surveyed 500 individuals (one-half urban,one-half rural)randomly selected from across the United States.She is specifically interested in any differences that may exist between the two groups with regard to usage.The results of the current study indicate that people in urban areas use bank debit cards 12 times per month on average (   ),while those in rural areas use bank cards 10 times per month on average (   ).
Refer to Exhibit 20.1.Which of the following is the null hypothesis that the researcher should use in comparing the usage rates?

Accepted Answer

A)    
B)    
C)    
D)    
E)    
A)    
B)    
C)    
D)    
E)

Question 4

In order to use the pooled sample variance when testing the difference in two population means,what must be assumed?

Accepted Answer

A) The sample means are unbiased estimates of the population means. 
B) The population variances are equal. 
C) The population means are equal. 
D) The population variances are inversely proportional. 
E) The sample means are unequal. 
A) The sample means are unbiased estimates of the population means. 
B) The population variances are equal. 
C) The population means are equal. 
D) The population variances are inversely proportional. 
E) The sample means are unequal.

Question 5

Percentages are always calculated in the direction of the causal variable.

Accepted Answer

A) True 
 B)False

Question 6

Post-hoc test (e.g. ,LSD,Duncan's multiple comparison/range test)are used for determining the

Accepted Answer

A) significance of association among groups of related variables. 
B) differences between means when ANOVA has produced a significant F-value. 
C) differences between means when ANOVA has produced an insignificant F-value. 
D) casual relationship between two nominal variables. 
E) None of the above;none of these are statistical tests. 
A) significance of association among groups of related variables. 
B) differences between means when ANOVA has produced a significant F-value. 
C) differences between means when ANOVA has produced an insignificant F-value. 
D) casual relationship between two nominal variables. 
E) None of the above;none of these are statistical tests.

Question 7

The multiple R,also called the coefficient of determination,in multiple regression ranges from 0.00 to +1.00 and represents the amount of the dependent variable "explained" by the combined independent variables.

Accepted Answer

A) True 
 B)False

Question 8

Exhibit 20.3   Refer to Exhibit 20.3.In absolute numbers,how many millions of households own a microwave?

Accepted Answer

A) 15 million 
B) 100 million 
C) 42 million 
D) 55 million 
E) 27 million 
A) 15 million 
B) 100 million 
C) 42 million 
D) 55 million 
E) 27 million

Question 9

In ANOVA,the independent variables are typically called

Accepted Answer

A) treatments. 
B) factors. 
C) F-statistics. 
D) causal variables. 
E) tabulations. 
A) treatments. 
B) factors. 
C) F-statistics. 
D) causal variables. 
E) tabulations.

Question 10

An analyst has a set of normally distributed intervally scaled data resulting from two observations on the same sample of subjects,and he wishes to investigate if there is any difference in these two means.The appropriate statistical procedure is

Accepted Answer

A) z-test for difference in two means. 
B) analysis of variance. 
C) paired samples t-test. 
D) chi-square goodness-of-fit test. 
E) regression analysis. 
A) z-test for difference in two means. 
B) analysis of variance. 
C) paired samples t-test. 
D) chi-square goodness-of-fit test. 
E) regression analysis.

Question 11

If the null hypothesis of no differences across groups is true,

Accepted Answer

A) total variation should be equal to between-group variation. 
B) between-group variation should be equal to within-group variation. 
C) within-group variation should be equal to total variation. 
D) Both a and b. 
E) a,b,and c. 
A) total variation should be equal to between-group variation. 
B) between-group variation should be equal to within-group variation. 
C) within-group variation should be equal to total variation. 
D) Both a and b. 
E) a,b,and c.

Question 12

Carters,a marketer of children appeal,knows that as girls increase in age,their dress size tends to get larger.This is an example of a causal type of relationship?

Accepted Answer

A) True 
 B)False

Question 13

Multiple regression analysis is useful when there are ____ independent variable(s)and ____ dependent variable(s).

Accepted Answer

A) more than one,one 
B) one,more than one 
C) more than one,more than one 
D) one,one 
E) None of the above. 
A) more than one,one 
B) one,more than one 
C) more than one,more than one 
D) one,one 
E) None of the above.

Question 14

Which of the following is a technique that measures the closeness of the relationship between two or more variables by considering their joint variation?

Accepted Answer

A) Correlation analysis 
B) Analysis of variance 
C) Multiple regression analysis 
D) z-test 
E) F-test 
A) Correlation analysis 
B) Analysis of variance 
C) Multiple regression analysis 
D) z-test 
E) F-test

Question 15

The upper limit of the Pearson chi-square test of independence is limited by

Accepted Answer

A) sample size. 
B) the distribution of cases across the cells. 
C) degrees of freedom. 
D) Both a and b. 
E) a,b,and c. 
A) sample size. 
B) the distribution of cases across the cells. 
C) degrees of freedom. 
D) Both a and b. 
E) a,b,and c.

Question 16

If a researcher were to take ten Asian countries where per capita income and automobile ownership by per capita were known,trying to find the overall picture of market size for the market could probably be done by using which of the following methods?

Accepted Answer

A) Analogy method 
B) Latin square 
C) Trade audit 
D) Chain ratio method 
E) Regression analysis 
A) Analogy method 
B) Latin square 
C) Trade audit 
D) Chain ratio method 
E) Regression analysis

Question 17

The magnitude of the Pearson correlation coefficient indicates the direction of association,while its sign indicates the strength of the association.

Accepted Answer

A) True 
 B)False

Question 18

A statistic used to measure the strength of relationship between categorical variables is called a Cramer's V.

Accepted Answer

A) True 
 B)False

Question 19

The coefficient of determination represents the relative proportion of the total variation in the outcome variable that can be accounted for by the predictor variable in the regression.

Accepted Answer

A) True 
 B)False

Question 20

If we were comparing the difference between the mean number of sports drinks consumed by male vs.female athletes during a typical week and we calculated a z value of 4.33,we would conclude that the probability of support of the

Accepted Answer

A) null hypothesis of no difference is less than < 0.01 because 4.33 is greater than 2.58. 
B) alternative hypothesis of no difference is less than < 0.01 because 4.33 is greater than 2.58. 
C) null hypothesis of no difference is less than < 0.01 because 4.33 is less than 2.58. 
D) alternative hypothesis of no difference is less than < 0.01 because 4.33 is less than 2.58. 
E) None of the above. 
A) null hypothesis of no difference is less than < 0.01 because 4.33 is greater than 2.58. 
B) alternative hypothesis of no difference is less than < 0.01 because 4.33 is greater than 2.58. 
C) null hypothesis of no difference is less than < 0.01 because 4.33 is less than 2.58. 
D) alternative hypothesis of no difference is less than < 0.01 because 4.33 is less than 2.58. 
E) None of the above.

A popular approach to measuring the strength of the relationship between two categorical variables is

The error term in the regression model represents

In order to use the pooled sample variance when testing the difference in two population means,what must be assumed?

Percentages are always calculated in the direction of the causal variable.

Post-hoc test (e.g. ,LSD,Duncan's multiple comparison/range test)are used for determining the

The multiple R,also called the coefficient of determination,in multiple regression ranges from 0.00 to +1.00 and represents the amount of the dependent variable "explained" by the combined independent variables.

Exhibit 20.3 Refer to Exhibit 20.3.In absolute numbers,how many millions of households own a microwave?

In ANOVA,the independent variables are typically called

An analyst has a set of normally distributed intervally scaled data resulting from two observations on the same sample of subjects,and he wishes to investigate if there is any difference in these two means.The appropriate statistical procedure is

If the null hypothesis of no differences across groups is true,

Carters,a marketer of children appeal,knows that as girls increase in age,their dress size tends to get larger.This is an example of a causal type of relationship?

Multiple regression analysis is useful when there are independent variable(s)and dependent variable(s).

Which of the following is a technique that measures the closeness of the relationship between two or more variables by considering their joint variation?

The upper limit of the Pearson chi-square test of independence is limited by

If a researcher were to take ten Asian countries where per capita income and automobile ownership by per capita were known,trying to find the overall picture of market size for the market could probably be done by using which of the following methods?

The magnitude of the Pearson correlation coefficient indicates the direction of association,while its sign indicates the strength of the association.

A statistic used to measure the strength of relationship between categorical variables is called a Cramer's V.

The coefficient of determination represents the relative proportion of the total variation in the outcome variable that can be accounted for by the predictor variable in the regression.

If we were comparing the difference between the mean number of sports drinks consumed by male vs.female athletes during a typical week and we calculated a z value of 4.33,we would conclude that the probability of support of the

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

The Research Report

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Exam 20: Data Analysis: Analyzing Multiple Variables Simultaneously

A popular approach to measuring the strength of the relationship between two categorical variables is

The error term in the regression model represents

In order to use the pooled sample variance when testing the difference in two population means,what must be assumed?

Percentages are always calculated in the direction of the causal variable.

Post-hoc test (e.g. ,LSD,Duncan's multiple comparison/range test)are used for determining the

The multiple R,also called the coefficient of determination,in multiple regression ranges from 0.00 to +1.00 and represents the amount of the dependent variable "explained" by the combined independent variables.

Exhibit 20.3 Refer to Exhibit 20.3.In absolute numbers,how many millions of households own a microwave?

In ANOVA,the independent variables are typically called

An analyst has a set of normally distributed intervally scaled data resulting from two observations on the same sample of subjects,and he wishes to investigate if there is any difference in these two means.The appropriate statistical procedure is

If the null hypothesis of no differences across groups is true,

Carters,a marketer of children appeal,knows that as girls increase in age,their dress size tends to get larger.This is an example of a causal type of relationship?

Multiple regression analysis is useful when there are ____ independent variable(s)and ____ dependent variable(s).

Which of the following is a technique that measures the closeness of the relationship between two or more variables by considering their joint variation?

The upper limit of the Pearson chi-square test of independence is limited by

If a researcher were to take ten Asian countries where per capita income and automobile ownership by per capita were known,trying to find the overall picture of market size for the market could probably be done by using which of the following methods?

The magnitude of the Pearson correlation coefficient indicates the direction of association,while its sign indicates the strength of the association.

A statistic used to measure the strength of relationship between categorical variables is called a Cramer's V.

The coefficient of determination represents the relative proportion of the total variation in the outcome variable that can be accounted for by the predictor variable in the regression.

If we were comparing the difference between the mean number of sports drinks consumed by male vs.female athletes during a typical week and we calculated a z value of 4.33,we would conclude that the probability of support of the

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

The Research Report

Filters

Multiple regression analysis is useful when there are independent variable(s)and dependent variable(s).