Question 1

Which statement does not accurately describe a good pie chart?

Accepted Answer

A) It is particularly effective for depicting relative size or emphasizing static comparisons. 
B) No more than six slices should be generated. 
C) The division should start at the twelve o'clock position. 
D) The sections should be arrayed clockwise in increasing order of magnitude. 
E) Exact percentages should be provided for each segment. 
A) It is particularly effective for depicting relative size or emphasizing static comparisons. 
B) No more than six slices should be generated. 
C) The division should start at the twelve o'clock position. 
D) The sections should be arrayed clockwise in increasing order of magnitude. 
E) Exact percentages should be provided for each segment.

Question 2

Graphical presentation should be used as often as possible in the written report.

Accepted Answer

A) True 
 B)False

Question 3

Completeness of the research report should be evaluated from the perspective of the ____________________.

Accepted Answer

The answer of Completeness of the research report should be...

Question 4

Which of the following is TRUE?

Accepted Answer

A) Because the research report is all that most executives will see of a project,it is the basis for their evaluation of the research project. 
B) If the research team has worked exceptionally hard on the project at hand,a sloppy report will still show the amount of effort explained. 
C) Executives are easily convinced of the usefulness of the report's findings with a lot of statistics in the body of the report. 
D) The research report does not need to describe the research method because it is over the heads of the audience. 
E) All of the above are false. 
A) Because the research report is all that most executives will see of a project,it is the basis for their evaluation of the research project. 
B) If the research team has worked exceptionally hard on the project at hand,a sloppy report will still show the amount of effort explained. 
C) Executives are easily convinced of the usefulness of the report's findings with a lot of statistics in the body of the report. 
D) The research report does not need to describe the research method because it is over the heads of the audience. 
E) All of the above are false.

Question 5

Which of the following is NOT typically part of the good summary?

Accepted Answer

A) Introductory information providing background for the research 
B) Important results 
C) Conclusions 
D) Headings and subheadings 
E) All the above are part of the good summary. 
A) Introductory information providing background for the research 
B) Important results 
C) Conclusions 
D) Headings and subheadings 
E) All the above are part of the good summary.

Question 6

The most technically oriented material in the report will usually be found in the ____________________.

Accepted Answer

The answer of The most technically oriented material in the...

Question 7

A written report may be considered incomplete because it

Accepted Answer

A) is too brief. 
B) includes interesting but not vital information. 
C) is too long. 
D) includes statistical calculations unfamiliar to the reader. 
E) All of the above are sources of report incompleteness. 
A) is too brief. 
B) includes interesting but not vital information. 
C) is too long. 
D) includes statistical calculations unfamiliar to the reader. 
E) All of the above are sources of report incompleteness.

Question 8

Which of the following is NOT a common source of inaccuracy in report writing?

Accepted Answer

A) Simple errors in addition or subtraction. 
B) Confusion between percentages and percentage points. 
C) Inaccuracy caused by grammatical errors. 
D) Confused terminology resulting in fallacious conclusion. 
E) Faulty data analysis. 
A) Simple errors in addition or subtraction. 
B) Confusion between percentages and percentage points. 
C) Inaccuracy caused by grammatical errors. 
D) Confused terminology resulting in fallacious conclusion. 
E) Faulty data analysis.

Question 9

Pie charts are useful for illustrating trend relationships.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is NOT true when presenting the results in the body of the report?

Accepted Answer

A) Tables and figures should be used sparingly since they can be included liberally in the appendix. 
B) Each table should address only a single problem. 
C) Numbers in tables should be rounded to two effective digits. 
D) Irrelevant information should be omitted. 
E) Tables and figures should be logically ordered. 
A) Tables and figures should be used sparingly since they can be included liberally in the appendix. 
B) Each table should address only a single problem. 
C) Numbers in tables should be rounded to two effective digits. 
D) Irrelevant information should be omitted. 
E) Tables and figures should be logically ordered.

Question 11

When it comes to discussing the limitations of the study,the writer should

Accepted Answer

A) emphasize what could have been accomplished given a larger research budget. 
B) acknowledge that all studies contain error and this one is no different. 
C) not mention them,let the data speak for itself. 
D) provide a balanced account of the specific problems. 
E) tell an amusing anecdote relating to statistical infallibility. 
A) emphasize what could have been accomplished given a larger research budget. 
B) acknowledge that all studies contain error and this one is no different. 
C) not mention them,let the data speak for itself. 
D) provide a balanced account of the specific problems. 
E) tell an amusing anecdote relating to statistical infallibility.

Question 12

An analyst wishes to emphasize the magnitude (in dollars)of sales generated by each of three brands for the year ending December 31,2008,as well as the relative sales of each brand.Which of the following is the most appropriate chart for this purpose?

Accepted Answer

A) Stacked line chart 
B) Aggregate pie chart 
C) Histogram 
D) One-scale bar chart 
E) Line chart 
A) Stacked line chart 
B) Aggregate pie chart 
C) Histogram 
D) One-scale bar chart 
E) Line chart

Question 13

The methods,results,and limitations of the research project are presented in the ____________________ of the written report.

Accepted Answer

The answer of The methods,results,and limitations of the research project...

Question 14

The illustration of relative market share for the top four brands in a product category as of December 31,2000,could best be accomplished by use of a

Accepted Answer

A) line chart. 
B) stacked-line chart. 
C) two-scale vertical bar chart. 
D) pie chart. 
E) divided-bar chart. 
A) line chart. 
B) stacked-line chart. 
C) two-scale vertical bar chart. 
D) pie chart. 
E) divided-bar chart.

Question 15

Which of the following is TRUE?

Accepted Answer

A) In general,the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
B) A good rule of thumb in report writing is to include all those findings that might be of interest to the reader. 
C) One particularly helpful technique for securing conciseness in a research report is to read the draft aloud. 
D) The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E) The writer must make a trade-off between completeness and conciseness. 
A) In general,the amount of detail contained in the research report should be inversely proportional to the amount of direct control the user can exercise over the areas under discussion. 
B) A good rule of thumb in report writing is to include all those findings that might be of interest to the reader. 
C) One particularly helpful technique for securing conciseness in a research report is to read the draft aloud. 
D) The true summary is an abstract of the whole report in which everything is restated in condensed form. 
E) The writer must make a trade-off between completeness and conciseness.

Question 16

Which of the following is typically NOT included in the introduction to a research report?

Accepted Answer

A) Definitions of unfamiliar terms or terms with a specific usage in the report 
B) Background history to the research and the report 
C) Specific objectives of the research 
D) Hypotheses guiding the study 
E) Description of the sampling frame and sampling plan 
A) Definitions of unfamiliar terms or terms with a specific usage in the report 
B) Background history to the research and the report 
C) Specific objectives of the research 
D) Hypotheses guiding the study 
E) Description of the sampling frame and sampling plan

Question 17

A good summary should NOT contain

Accepted Answer

A) background information. 
B) tables of data. 
C) conclusions. 
D) recommendations. 
E) purpose of the research. 
A) background information. 
B) tables of data. 
C) conclusions. 
D) recommendations. 
E) purpose of the research.

Question 18

The most important part of a written research report is the

Accepted Answer

A) summary. 
B) body. 
C) appendix. 
D) conclusion. 
E) introduction. 
A) summary. 
B) body. 
C) appendix. 
D) conclusion. 
E) introduction.

Which statement does not accurately describe a good pie chart?

Graphical presentation should be used as often as possible in the written report.

Completeness of the research report should be evaluated from the perspective of the ____________________.

Which of the following is TRUE?

Which of the following is NOT typically part of the good summary?

The most technically oriented material in the report will usually be found in the ____________________.

A written report may be considered incomplete because it

Which of the following is NOT a common source of inaccuracy in report writing?

Pie charts are useful for illustrating trend relationships.

Which of the following is NOT true when presenting the results in the body of the report?

When it comes to discussing the limitations of the study,the writer should

An analyst wishes to emphasize the magnitude (in dollars)of sales generated by each of three brands for the year ending December 31,2008,as well as the relative sales of each brand.Which of the following is the most appropriate chart for this purpose?

The methods,results,and limitations of the research project are presented in the ____________________ of the written report.

The illustration of relative market share for the top four brands in a product category as of December 31,2000,could best be accomplished by use of a

Which of the following is TRUE?

Which of the following is typically NOT included in the introduction to a research report?

A good summary should NOT contain

The most important part of a written research report is the

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

Filters

Exam 21: The Research Report

Which statement does not accurately describe a good pie chart?

Graphical presentation should be used as often as possible in the written report.

Completeness of the research report should be evaluated from the perspective of the ____________________.

Which of the following is TRUE?

Which of the following is NOT typically part of the good summary?

The most technically oriented material in the report will usually be found in the ____________________.

A written report may be considered incomplete because it

Which of the following is NOT a common source of inaccuracy in report writing?

Pie charts are useful for illustrating trend relationships.

Which of the following is NOT true when presenting the results in the body of the report?

When it comes to discussing the limitations of the study,the writer should

An analyst wishes to emphasize the magnitude (in dollars)of sales generated by each of three brands for the year ending December 31,2008,as well as the relative sales of each brand.Which of the following is the most appropriate chart for this purpose?

The methods,results,and limitations of the research project are presented in the ____________________ of the written report.

The illustration of relative market share for the top four brands in a product category as of December 31,2000,could best be accomplished by use of a

Which of the following is TRUE?

Which of the following is typically NOT included in the introduction to a research report?

A good summary should NOT contain

The most important part of a written research report is the

The Role of Marketing Research

Gathering Marketing Intelligence: The Systems Approach

Gathering Marketing Intelligence: The Project Approach

Problem Formulation

Types of Research Design and Exploratory Research

Descriptive and Causal Research Designs

Secondary Data

Standardized Marketing Information Services

Collecting Primary Data

Collecting Information by Communication

Collecting Information by Observation

Asking Good Questions: Measurement Basics

Measuring Attitudes and Other Variables

Designing the Questionnaire or Observation Form

Developing the Sampling Plan

Determining Sample Size

Collecting the Data: Nonsampling Errors and Response Rate Calculation

Data Analysis: Preliminary Steps

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

Data Analysis: Analyzing Multiple Variables Simultaneously

Filters