Exam 7: Attitudes and Attitude Change

Explain the elements of source credibility and suggest a credible source for the following products,services,or ideas: (a)Golf shoes (b)Weight-loss product (c)Hair salon (d)Breast cancer awareness

AUTOMOBILE SCENARIO Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Automobile Scenario.Which of the following is true of the customer's overall attitude following the implementation of the attitude-toward-the-object model?

Buying a product because it delivers a specific benefit is an example of the value-expressive function of attitudes.

On finding out that customers were skeptical about the quality of food being currently served in her restaurant,Nina started promoting the fact that her restaurant sourced only the freshest vegetables,meat,and dairy products from the market.According to the attitude-toward-the-object approach,Nina is attempting to _____.

The behavioral intentions model adds the subjective norm component that assesses the consumer's perceptions of what other people think they should do.

The balance theory approach was introduced by psychoanalyst Sigmund Freud.

Which of the following types of effect is said to occur when material presented later in the message has the most impact?

In the elaboration likelihood model (ELM),nonproduct related information presented in a message is referred to as a(n)_____.

The attitude-toward-the-object (ATO)model combines information about a number of beliefs and evaluations pertaining to an object's attributes.

AUTOMOBILE SCENARIO Consider a consumer who is contemplating a new automobile purchase. She has narrowed her decision down to two brands, Honda Accord and Ford Taurus. She has identified gas mileage, price, warranty, and styling to be important attributes to consider in her decision. Her evaluative ratings (e) for each attribute and her beliefs of how each brand performs on a given attribute (b) are given below: -Refer to the Automobile Scenario.Based on the attitude-toward-the-object model,what is the consumer's overall attitude ( )toward Ford Taurus?

Which of the following is the formula for the behavioral intentions model?

Advertisements that allow consumers to arrive at their own conclusions tend to be more persuasive when the audience has a high level of involvement with the product.

According to the ATO model of persuasion,changing beliefs would involve improving the belief rating for an attribute that is evaluated positively.

The behavioral intentions model is sometimes referred to as the ATO model.

According to the behavioral influence approach to persuasion,behavior change can occur only if beliefs and attitudes are changed first.

The placement of information in a specific message at the beginning,middle,or end of the message impacts the recall of the information and is a basic tenet of what is known as the _____ effect.

The statement,"I really like my new tablet computer," best reflects the _____ component of attitude.

Michelle wants to buy a new laptop.She wants it to be light weight and have a larger battery backup.She chooses five models on the Internet.The belief ratings for each of the models are as follows: She gives these criteria evaluative ratings of 3 and 2 respectively.Using the attitude-toward-the-object model,which of the following models would Michelle purchase based on the highest overall attitude score for the model?

_____ is a term that is used to describe how the appeal of a message and its construction affect persuasion.