Question 1

Jason is entering the data analysis portion of his research project.Data analysis involves all of the following activities except _____.

Accepted Answer

A)  reducing data to a manageable size 
B)  developing summaries 
C)  conducting focus groups 
D)  looking for patterns 
E)  applying statistical techniques 
A)  reducing data to a manageable size 
B)  developing summaries 
C)  conducting focus groups 
D)  looking for patterns 
E)  applying statistical techniques

Question 2

Which of the following terms fails to capture the meaning of a research design?

Accepted Answer

A)  Map 
B)  Blueprint 
C)  Manual 
D)  Dictionary 
E)  Guidebook 
A)  Map 
B)  Blueprint 
C)  Manual 
D)  Dictionary 
E)  Guidebook

Question 3

Data have many characteristics.If you cannot see or feel the data being measured,you are describing their level of ______.

Accepted Answer

A)  abstractness 
B)  elusiveness 
C)  verifiability 
D)  closeness to the phenomenon 
E)  replicability 
A)  abstractness 
B)  elusiveness 
C)  verifiability 
D)  closeness to the phenomenon 
E)  replicability

Question 4

Primary data have a higher level of ____ than secondary data.

Accepted Answer

A)  abstractness 
B)  elusiveness 
C)  verifiability 
D)  closeness to the phenomenon 
E)  replicability 
A)  abstractness 
B)  elusiveness 
C)  verifiability 
D)  closeness to the phenomenon 
E)  replicability

Question 5

Secondary data as a means of addressing a management problem are considered weaker than primary data because the data

Accepted Answer

A)  were was potentially collected to address a different problem 
B)  are older, and therefore, irrelevant to current conditions 
C)  are less specific to the current problem 
D)  all of the above 
E)  none of the above 
A)  were was potentially collected to address a different problem 
B)  are older, and therefore, irrelevant to current conditions 
C)  are less specific to the current problem 
D)  all of the above 
E)  none of the above

Question 6

Which of the following questions is considered when discussing the management dilemma?

Accepted Answer

A)  How can management eliminate negative symptoms? 
B)  What does the manager need to know to choose the best alternative from the available sources of action? 
C)  What is the recommended course of action? 
D)  What symptoms cause management concern? 
E)  What should be asked or observed to obtain the information the manager needs? 
A)  How can management eliminate negative symptoms? 
B)  What does the manager need to know to choose the best alternative from the available sources of action? 
C)  What is the recommended course of action? 
D)  What symptoms cause management concern? 
E)  What should be asked or observed to obtain the information the manager needs?

Question 7

The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.

Accepted Answer

A)  research question 
B)  management-research-question hierarchy 
C)  management dilemma 
D)  management question 
E)  investigative question 
A)  research question 
B)  management-research-question hierarchy 
C)  management dilemma 
D)  management question 
E)  investigative question

Question 8

The target population ...

Accepted Answer

A)  is identical to the sample population 
B)  is smaller in size than the sample population 
C)  must be defined before research begins 
D)  must be able to be captured in a sample frame 
E)  none of the above 
A)  is identical to the sample population 
B)  is smaller in size than the sample population 
C)  must be defined before research begins 
D)  must be able to be captured in a sample frame 
E)  none of the above

Question 9

During the _____ stage,the analyst will look for patterns of responses to the survey questions.

Accepted Answer

A)  data editing 
B)  data collection 
C)  data analysis 
D)  sampling 
E)  reporting 
A)  data editing 
B)  data collection 
C)  data analysis 
D)  sampling 
E)  reporting

Question 10

BankChoice is concerned about stagnating profits and asks,"How can profitability be improved?" This is an example of a(n)_____.

Accepted Answer

A)  management question 
B)  research question 
C)  investigative question 
D)  measurement question 
E)  management dilemma 
A)  management question 
B)  research question 
C)  investigative question 
D)  measurement question 
E)  management dilemma

Question 11

Which form of budgeting involves taking a fixed percentage of some criterion such as sales as the basis for the research budget?

Accepted Answer

A)  Rule-of-thumb budgeting 
B)  Percentage-of-sales budgeting 
C)  Departmental budgeting 
D)  Task budgeting 
E)  functional-area budgeting 
A)  Rule-of-thumb budgeting 
B)  Percentage-of-sales budgeting 
C)  Departmental budgeting 
D)  Task budgeting 
E)  functional-area budgeting

Question 12

To satisfactorily answer a research question,researchers must first answer _____ questions.

Accepted Answer

A)  management 
B)  investigative 
C)  measurement 
D)  dilemma 
E)  deductive 
A)  management 
B)  investigative 
C)  measurement 
D)  dilemma 
E)  deductive

Question 13

The fundamental weakness in the research process is _____.

Accepted Answer

A)  incorrectly defining the research question 
B)  identifying a flawed sampling frame 
C)  misdefining the target population 
D)  failing to identify all relevant secondary information 
E)  skipping the exploratory phase 
A)  incorrectly defining the research question 
B)  identifying a flawed sampling frame 
C)  misdefining the target population 
D)  failing to identify all relevant secondary information 
E)  skipping the exploratory phase

Question 14

Pilot tests typically use a sample size of _____ participants.

Accepted Answer

A)  less than 100 
B)  100-500 
C)  501-1000 
D)  more than 1000 
E)  it depends on budgetary constraints 
A)  less than 100 
B)  100-500 
C)  501-1000 
D)  more than 1000 
E)  it depends on budgetary constraints

Question 15

All of the following components are included in the overview section of a research report except _____.

Accepted Answer

A)  problem background 
B)  findings from secondary sources 
C)  research design 
D)  procedures 
E)  recommendations 
A)  problem background 
B)  findings from secondary sources 
C)  research design 
D)  procedures 
E)  recommendations

Question 16

Questions that the researcher must answer to satisfactorily arrive at a conclusion about the research question are called _____ questions.

Accepted Answer

A)  management 
B)  research 
C)  investigative 
D)  measurement 
E)  hypothetical 
A)  management 
B)  research 
C)  investigative 
D)  measurement 
E)  hypothetical

Question 17

Participants in a research study are asked _____ questions.

Accepted Answer

A)  research 
B)  management 
C)  measurement 
D)  investigative 
E)  dilemma 
A)  research 
B)  management 
C)  measurement 
D)  investigative 
E)  dilemma

Question 18

Who answers investigative questions?

Accepted Answer

A)  Management decision makers 
B)  Researchers 
C)  Field workers 
D)  Participants 
E)  Statisticians 
A)  Management decision makers 
B)  Researchers 
C)  Field workers 
D)  Participants 
E)  Statisticians

Question 19

The problem or opportunity that requires a business decision is called the _____.

Accepted Answer

A)  research question 
B)  management-research-question hierarchy 
C)  management dilemma 
D)  management question 
E)  investigative question 
A)  research question 
B)  management-research-question hierarchy 
C)  management dilemma 
D)  management question 
E)  investigative question

Question 20

Apple plans to survey every customer who has purchased an Apple computer in the last 5 years.Apple plans to use a _____.

Accepted Answer

A)  convenience sample 
B)  snowball sample 
C)  systematic sample 
D)  census 
E)  random sample 
A)  convenience sample 
B)  snowball sample 
C)  systematic sample 
D)  census 
E)  random sample

Exam 4: The Research Process: an Overview

Jason is entering the data analysis portion of his research project.Data analysis involves all of the following activities except _____.

Which of the following terms fails to capture the meaning of a research design?

Data have many characteristics.If you cannot see or feel the data being measured,you are describing their level of ______.

Primary data have a higher level of ____ than secondary data.

Secondary data as a means of addressing a management problem are considered weaker than primary data because the data

Which of the following questions is considered when discussing the management dilemma?

The process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones is called the _____.

The target population ...

During the _____ stage,the analyst will look for patterns of responses to the survey questions.

BankChoice is concerned about stagnating profits and asks,"How can profitability be improved?" This is an example of a(n)_____.

Which form of budgeting involves taking a fixed percentage of some criterion such as sales as the basis for the research budget?

To satisfactorily answer a research question,researchers must first answer _____ questions.

The fundamental weakness in the research process is _____.

Pilot tests typically use a sample size of _____ participants.

All of the following components are included in the overview section of a research report except _____.

Questions that the researcher must answer to satisfactorily arrive at a conclusion about the research question are called _____ questions.

Participants in a research study are asked _____ questions.

Who answers investigative questions?

The problem or opportunity that requires a business decision is called the _____.

Apple plans to survey every customer who has purchased an Apple computer in the last 5 years.Apple plans to use a _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters