Question 1

An interval scale contains _____.

Accepted Answer

A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error 
A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error

Question 2

What is the mode for the business research exam scores?

Accepted Answer

A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100 
A)  74.4 
B)  78 
C)  72 
D)  50 
E)  Between 50 and 100

Question 3

A nominal scale contains _____.

Accepted Answer

A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error 
A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error

Question 4

_____ is the extent to which a measurement tool actually measures what we wish to measure.

Accepted Answer

A)  Reliability 
B)  Validity 
C)  Practicality 
D)  Significance 
E)  Standardization 
A)  Reliability 
B)  Validity 
C)  Practicality 
D)  Significance 
E)  Standardization

Question 5

When the groups are mutually exclusive and collectively exhaustive,nominal scales must be limited to _____ groups.

Accepted Answer

A)  two 
B)  three 
C)  five 
D)  ten 
E)  there is no limit 
A)  two 
B)  three 
C)  five 
D)  ten 
E)  there is no limit

Question 6

Which characteristic of mapping rules refers to a series of numbers in which each number in the series is an equal distance from the next number?

Accepted Answer

A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity 
A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity

Question 7

Attitudes are a type of _____.

Accepted Answer

A)  object 
B)  physical property 
C)  psychological property 
D)  social property 
E)  mapping rule 
A)  object 
B)  physical property 
C)  psychological property 
D)  social property 
E)  mapping rule

Question 8

Which of the following is not an example of an object?

Accepted Answer

A)  Attitude 
B)  Furniture 
C)  Dog 
D)  Class affiliation 
E)  Weight 
A)  Attitude 
B)  Furniture 
C)  Dog 
D)  Class affiliation 
E)  Weight

Question 9

LeBron James wears the number 23 on his jersey.Which of the following characteristics is exhibited by this number?

Accepted Answer

A)  Distance 
B)  Order 
C)  Classification 
D)  Origin 
E)  Exclusivity 
A)  Distance 
B)  Order 
C)  Classification 
D)  Origin 
E)  Exclusivity

Question 10

Which type of test is used in the U.S.News and World Report example to assess reliability?

Accepted Answer

A)  Split-half 
B)  Test-retest 
C)  Cronbach's alpha 
D)  Parallel forms 
E)  None of the above 
A)  Split-half 
B)  Test-retest 
C)  Cronbach's alpha 
D)  Parallel forms 
E)  None of the above

Question 11

Which type of validity refers to the degree to which scores on one scale correlate with scores on other scales designed to assess the same construct?

Accepted Answer

A)  Predictive 
B)  Concurrent 
C)  Convergent 
D)  Discriminant 
E)  Content 
A)  Predictive 
B)  Concurrent 
C)  Convergent 
D)  Discriminant 
E)  Content

Question 12

Which measure of central tendency is appropriate for interval scales?

Accepted Answer

A)  Mode 
B)  Mean 
C)  Median 
D)  Range 
E)  Dispersion 
A)  Mode 
B)  Mean 
C)  Median 
D)  Range 
E)  Dispersion

Question 13

What are the four characteristics of mapping rules? Which of the four types of data corresponds with the possible combinations of these characteristics? Provide an example for each.

Accepted Answer

The four characteristics of mapping rule

Question 14

Calendar time is expressed on a(n)_____ scale while minutes,hours,and days are expressed on a(n)_____ scale.

Accepted Answer

A)  nominal; ordinal 
B)  ordinal; interval 
C)  interval; ratio 
D)  ordinal; ratio 
E)  nominal; interval 
A)  nominal; ordinal 
B)  ordinal; interval 
C)  interval; ratio 
D)  ordinal; ratio 
E)  nominal; interval

Question 15

The appropriate measure of central tendency for an ordinal scale is the _____.

Accepted Answer

A)  mode 
B)  mean 
C)  median 
D)  range 
E)  dispersion 
A)  mode 
B)  mean 
C)  median 
D)  range 
E)  dispersion

Question 16

Which characteristic of mapping rules refers to ordered numbers in which one number is greater than,less than,or equal to another number?

Accepted Answer

A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity 
A)  Classification 
B)  Order 
C)  Distance 
D)  Origin 
E)  Exclusivity

Question 17

Convergent validity and discriminant validity are components of _____ validity.

Accepted Answer

A)  external 
B)  internal 
C)  criterion-related 
D)  construct 
E)  content 
A)  external 
B)  internal 
C)  criterion-related 
D)  construct 
E)  content

Question 18

The record low in Buffalo,New York for February 16 this 20 degrees below 0.Which of the following characteristics are exhibited by this temperature?

Accepted Answer

A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity 
A)  Classification only 
B)  Classification and order 
C)  Classification, order, and distance 
D)  Classification, order, distance, and origin 
E)  Classification, order, distance, origin, and exclusivity

Question 19

The _____ is the midpoint of a distribution.

Accepted Answer

A)  mode 
B)  median 
C)  mean 
D)  range 
E)  dispersion 
A)  mode 
B)  median 
C)  mean 
D)  range 
E)  dispersion

Question 20

An ordinal scale contains _____.

Accepted Answer

A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error 
A)  mutually exclusive and collectively exhaustive categories as well as the property of order, but not distance or unique origin 
B)  the properties of order, classification, and equal distance between points but no unique origin 
C)  mutually exclusive and collectively exhaustive categories, but without the properties of order, distance, and origin 
D)  the properties of classification, order, equal distance, and unique origin 
E)  the four major sources of error

Exam 11: Measurement

An interval scale contains _____.

What is the mode for the business research exam scores?

A nominal scale contains _____.

_____ is the extent to which a measurement tool actually measures what we wish to measure.

When the groups are mutually exclusive and collectively exhaustive,nominal scales must be limited to _____ groups.

Which characteristic of mapping rules refers to a series of numbers in which each number in the series is an equal distance from the next number?

Attitudes are a type of _____.

Which of the following is not an example of an object?

LeBron James wears the number 23 on his jersey.Which of the following characteristics is exhibited by this number?

Which type of test is used in the U.S.News and World Report example to assess reliability?

Which type of validity refers to the degree to which scores on one scale correlate with scores on other scales designed to assess the same construct?

Which measure of central tendency is appropriate for interval scales?

What are the four characteristics of mapping rules? Which of the four types of data corresponds with the possible combinations of these characteristics? Provide an example for each.

Calendar time is expressed on a(n)_____ scale while minutes,hours,and days are expressed on a(n)_____ scale.

The appropriate measure of central tendency for an ordinal scale is the _____.

Which characteristic of mapping rules refers to ordered numbers in which one number is greater than,less than,or equal to another number?

Convergent validity and discriminant validity are components of _____ validity.

The record low in Buffalo,New York for February 16 this 20 degrees below 0.Which of the following characteristics are exhibited by this temperature?

The _____ is the midpoint of a distribution.

An ordinal scale contains _____.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

Calendar time is expressed on a(n)_ scale while minutes,hours,and days are expressed on a(n)_ scale.