Question 1

How can an instrument designer counteract biases arising from primacy and recency effects?

Accepted Answer

A)  Randomize the question order 
B)  Utilize the split-ballot technique 
C)  Include questions designed to measure a participant's susceptibility to order bias 
D)  Provide an other option in the response choices 
E)  All of the above 
A)  Randomize the question order 
B)  Utilize the split-ballot technique 
C)  Include questions designed to measure a participant's susceptibility to order bias 
D)  Provide an other option in the response choices 
E)  All of the above

Question 2

A question that is used to qualify a participant's knowledge about the questions of interest or experience necessary to participate is a(n)_____ question.

Accepted Answer

A)  administrative 
B)  screen 
C)  target 
D)  branched 
E)  classification 
A)  administrative 
B)  screen 
C)  target 
D)  branched 
E)  classification

Question 3

Questions in Web surveys often use drop-down boxes as a manner of displaying the response choices for a question.This type of display method is particularly prone to _____.

Accepted Answer

A)  halo effects 
B)  leniency effects 
C)  primacy effects 
D)  recency effects 
E)  presumption effects 
A)  halo effects 
B)  leniency effects 
C)  primacy effects 
D)  recency effects 
E)  presumption effects

Question 4

Classification questions seek to _____.

Accepted Answer

A)  identify the participant, interviewer, interview locations, and conditions 
B)  measure the core investigative questions 
C)  measure sociological-demographic variables that allow participants' answers to be grouped 
D)  frame the context of target questions 
E)  address the primary management issue being studied 
A)  identify the participant, interviewer, interview locations, and conditions 
B)  measure the core investigative questions 
C)  measure sociological-demographic variables that allow participants' answers to be grouped 
D)  frame the context of target questions 
E)  address the primary management issue being studied

Question 5

All of the following questions must be answered prior to designing a questionnaire except _____

Accepted Answer

A)  What type of scale is needed to perform the desired analysis to answer the management question? 
B)  What data collection mode will be used? 
C)  Should the question be structured, unstructured, or some combination? 
D)  Should the questioning be disguised or undisguised? 
E)  How will the results be translated into managerial recommendations? 
A)  What type of scale is needed to perform the desired analysis to answer the management question? 
B)  What data collection mode will be used? 
C)  Should the question be structured, unstructured, or some combination? 
D)  Should the questioning be disguised or undisguised? 
E)  How will the results be translated into managerial recommendations?

Question 6

The issue of frame of reference in the design of questions and questionnaires asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 7

What type of question seeks to group participants' answers so that patterns can be revealed and studied?

Accepted Answer

A)  Classification questions 
B)  Target questions 
C)  Supervisory questions 
D)  Administrative questions 
E)  Disguised questions 
A)  Classification questions 
B)  Target questions 
C)  Supervisory questions 
D)  Administrative questions 
E)  Disguised questions

Question 8

What are the steps in drafting and refining a survey instrument?

Accepted Answer

Instrument design is a multi-step proces

Question 9

The issue of biased wording in the design of questions asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 10

A(n)_____ question is a measurement question the sequence of which is determined by the participant's previous answers.

Accepted Answer

A)  administrative 
B)  screen 
C)  target 
D)  branched 
E)  classification 
A)  administrative 
B)  screen 
C)  target 
D)  branched 
E)  classification

Question 11

A measurement question where the participant chooses the words to frame the answer is a _____ question.

Accepted Answer

A)  double-barreled 
B)  leading 
C)  free-response 
D)  structured 
E)  multiple-choice 
A)  double-barreled 
B)  leading 
C)  free-response 
D)  structured 
E)  multiple-choice

Question 12

Which of the following goals should a good survey instrument accomplish?

Accepted Answer

A)  Encourage each participant to provide accurate responses 
B)  Encourage participants to be succinct in their responses 
C)  Encourage participants to answer only those questions they are comfortable answering 
D)  Encourage participants to end the survey when they feel they have contributed enough information 
E)  Ask as much as possible from the respondents 
A)  Encourage each participant to provide accurate responses 
B)  Encourage participants to be succinct in their responses 
C)  Encourage participants to answer only those questions they are comfortable answering 
D)  Encourage participants to end the survey when they feel they have contributed enough information 
E)  Ask as much as possible from the respondents

Question 13

Which of the following is NOT a guideline for designing mobile questionnaires?

Accepted Answer

A)  Use drop-down boxes for longer answer choice lists to questions. 
B)  Keep the question text short in all questions. 
C)  Limit free-response questions. 
D)  Ask 10 or fewer questions. 
E)  All of the above are guidelines for mobile questionnaires. 
A)  Use drop-down boxes for longer answer choice lists to questions. 
B)  Keep the question text short in all questions. 
C)  Limit free-response questions. 
D)  Ask 10 or fewer questions. 
E)  All of the above are guidelines for mobile questionnaires.

Question 14

The issue of shared vocabulary in the design of questions asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 15

Every time a RedBox customer returns a movie,RedBox sends an email that asks the customer to evaluate the movie relative to other movies previously rented on a scale of 1 to 5.A 5 means that the customer thought this movie was better than most others previously rented while a 1 means that the movie is among the worst rented.In this example,RedBox is using a(n)_____ question to learn customer preferences.

Accepted Answer

A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential 
A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential

Question 16

The issue of memory decay in the design of questions asks _____.

Accepted Answer

A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question 
A)  does the question contain wording that implies the researcher's desire for the participant to respond in one way rather than another 
B)  is the question worded from the researcher's perspective or the participant's perspective 
C)  does the question ask the participant for information that relates to thoughts or activity too far in the participant's past to be remembered 
D)  does the question use words that have no meaning or a different meaning for the participant 
E)  is it reasonable to assume that the participant can frame an answer to the question

Question 17

When a question asks a respondent to recall an experience or decision that happened a long time ago,the data may be affected by _____.

Accepted Answer

A)  the sensitivity of the question 
B)  memory decay 
C)  lack of precision 
D)  an insufficient frame of reference 
E)  lack of balance 
A)  the sensitivity of the question 
B)  memory decay 
C)  lack of precision 
D)  an insufficient frame of reference 
E)  lack of balance

Question 18

What are the three types of questions that can be used when multiple responses to a single question are desired from the respondent? Explain each type of question.

Accepted Answer

The three possibilities are to use a che

Question 19

All of the following question types are asked of the survey participant except _____.

Accepted Answer

A)  classification questions 
B)  target questions 
C)  supervisory questions 
D)  administrative questions 
E)  disguised questions 
A)  classification questions 
B)  target questions 
C)  supervisory questions 
D)  administrative questions 
E)  disguised questions

Question 20

Every time a Netflix customer rents a movie,Netflix asks the customer to evaluate the movie on a scale of 1 to 5.A 5 means that the customer thoroughly enjoyed the movie while a 1 means that the customer hated the movie.Netflix is using a(n)_____ question to learn customer preferences.

Accepted Answer

A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential 
A)  administrative 
B)  checklist 
C)  ranking 
D)  rating 
E)  semantic differential

Exam 13: Questionnaires and Instruments

How can an instrument designer counteract biases arising from primacy and recency effects?

A question that is used to qualify a participant's knowledge about the questions of interest or experience necessary to participate is a(n)_____ question.

Questions in Web surveys often use drop-down boxes as a manner of displaying the response choices for a question.This type of display method is particularly prone to _____.

Classification questions seek to _____.

All of the following questions must be answered prior to designing a questionnaire except _____

The issue of frame of reference in the design of questions and questionnaires asks _____.

What type of question seeks to group participants' answers so that patterns can be revealed and studied?

What are the steps in drafting and refining a survey instrument?

The issue of biased wording in the design of questions asks _____.

A(n)_____ question is a measurement question the sequence of which is determined by the participant's previous answers.

A measurement question where the participant chooses the words to frame the answer is a _____ question.

Which of the following goals should a good survey instrument accomplish?

Which of the following is NOT a guideline for designing mobile questionnaires?

The issue of shared vocabulary in the design of questions asks _____.

The issue of memory decay in the design of questions asks _____.

When a question asks a respondent to recall an experience or decision that happened a long time ago,the data may be affected by _____.

What are the three types of questions that can be used when multiple responses to a single question are desired from the respondent? Explain each type of question.

All of the following question types are asked of the survey participant except _____.

Every time a Netflix customer rents a movie,Netflix asks the customer to evaluate the movie on a scale of 1 to 5.A 5 means that the customer thoroughly enjoyed the movie while a 1 means that the customer hated the movie.Netflix is using a(n)_____ question to learn customer preferences.

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters