Exam 24: International Marketing Research

When conducting international marketing research, the researcher should consider the differences in all of the following except ________.

When conducting marketing research abroad, researchers must, adopt the ethical guidelines of not only the domestic country but the host country as well.

In the United States and Canada, the use of e-mail and the Internet for conducting surveys is growing with business and international respondents and also with households.

Some governments, particularly in advanced countries, do not encourage foreign competition.

________ is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries.

In countries such as in eastern Europe that are characterized by shortage economies, it would not make sense to conduct marketing research on ________.

Home country laws relate to national security, antitrust, and ________.

Which of the factors below inhibit high usage of telephone interviewing and CATI?

From the standpoint of international marketing research, product laws include those dealing with all of the following except ________.

In the legal environment of the framework for international marketing research, wholesaler agreements would be covered under laws concerning pricing.

Ethical responsibilities for marketing research conducted abroad are very different to that conducted domestically.

Gallup China will face many challenges in China. Which of the statements below is not one of those challenges?

________ is a translation method in which a committee of translators, each of whom is fluent in at least two languages, discusses alternative versions of a questionnaire and makes modifications until consensus is reached.

In-home interviews are not dominant in ________.

________ China was the first foreign marketing research firm in China.

Central location/street interviews constitute the dominant method of collecting survey data in ________.

It is difficult to solicit information from respondents in tradition-directed, less developed societies because most cannot formulate opinions of their own.

Which of the following is not one of the behavior and attitude segments defined by Bates Asia?

The English list of values concepts of ________ and ________ could not be precisely translated into German.

The demonstration of equivalence of both the unit of measurement and the constant in the equation between the construct and the items measuring the construct is called ________.